So, how did Zhang Lan start from scratch? How do you never give up after several setbacks? Zhang Lan's determination and courage as an entrepreneur deserve our consideration.
1958 Zhang Lan was divorced as soon as she was born, so Zhang Lan, who was left unattended, was entrusted to her grandparents.
Unfortunately, it didn't last long. My grandfather died soon. Zhang Lan later lived with her stepfather because her mother remarried. But the stepfather is not good to Zhang Lan and asks too much.
At an early age, Zhang Lan began to bear too many family burdens. It is precisely because of this childhood experience that Zhang Lan is more tenacious and decisive.
Zhang Lan, 15 years old, tried to escape from her stepfather's house and took the train to her grandmother's house in Beijing. Finally, Zhang Lan lives in Beijing.
Zhang Lan, who studied hard, was admitted to Beijing Institute of Technology with excellent results. In college, Zhang Lan met Wang Zehan, and they soon fell in love.
The two married formally, and one year after graduating from college, Zhang Lansheng, 23, left the well-known Wang Xiaofei.
Perhaps such a warm and calm life is what many people yearn for. Maybe it won't be rich or expensive, but it's definitely not food and clothing. But this is not enough for Zhang Lan, who dared to travel since he was a child. In the end, Zhang Lan doesn't want to have such a calm and ups and downs life.
At the age of 3/kloc-0, Zhang Lan defected to his Canadian uncle. Zhang Lan, who is in other places, can only start as a restaurant dishwasher with the least technical content, and has almost no rest time from morning till night. It is this high-intensity work that has accumulated some start-up funds for Zhang Lan.
Knowing that washing dishes abroad is never a long-term solution, Zhang Lan returned to Beijing two years later. I used the money I earned abroad to open my first restaurant, Allen Restaurant. Zhang Lan took pains to do it himself, and a few years later, he expanded several hotels.
From 65438 to 0999, Zhang Lan decided to build his own catering brand and named it "South Beauty". The foothold of "South Beauty" is to be a high-end catering brand in China, which is not only national but also international.
Zhang Lan is really working hard towards this goal. The peak of "South Beauty" was in 2008, when there were 88 branches in China and a luxury club was successfully opened. "South Beauty" also became the only Chinese food supplier for the 2008 Beijing Olympic Games by virtue of its influence.
At that time, Wang Xiaofei had just returned from abroad, and Zhang Lan, in high spirits, asked his son to take over his career.
But now, "South Beauty" has not only lost its great influence, but Zhang Lan has also lost its control over South Beauty. The reason is that in 2008, the store expanded too fast, the capital of South Beauty was tight, and the capital chain was broken, so Zhang Lan had to find other investors.
Obviously, investors are not doing charity, but gaining benefits. In order to alleviate the financial pressure, Zhang Lan signed a gambling agreement with the investment bank, requiring that "South Beauty" must be successfully listed before the end of 20 12. However, as we all know, in 2008, it was the global financial crisis that made it difficult to apply for listing.
At the end of 20 12, the relevant policies issued by the state banned the IPO enterprises in the catering industry from listing. Zhang Lan tried to list on the mainland of China or Hongkong, but failed miserably and had to trigger a gambling agreement.
The investment bank demanded to recover twice the investment, but it was impossible for Zhang Lan to come up with such a large sum of money, so Zhang Lan had to sell his shares in South Beauty and lost the controlling interest from then on.
Just a few years later, Zhang Lan withdrew from the board of directors, and "South Beauty" changed its dynasty, which did not belong to Zhang Lan.
However, Zhang Lan, who lost South Beauty, did not give up the opportunity to make a comeback. Zhang Lan, 62, refused to admit defeat and re-entered the catering industry. He and his son Wang Xiaofei reopened a restaurant called "Ma Liu Ji" in Beijing International Trade Center, which was very popular. After that, Zhang Lan established a private equity fund "Easy Fund" which only invested in catering, aiming to explore new leading catering enterprises with capital and investment.
Now, after experiencing the trough, Zhang Lan is determined to continue to dig deep into the catering industry. When he has time, he will do live broadcast with his son Wang Xiaofei, share his own cooking experience, or share his life on social platforms. In his 60 s, he still insists on his own road to entrepreneurship. It can be said that courage and courage coexist.
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