College students' business plan 1 1, operation mode and technical cooperation form. Considering that we are a franchise store for business and leisure coffee, it is suggested that the partners choose high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product distribution (coffee beans and tea). Products and services 1. Description of products and services: Coffee, tea, drinks, light meals and other commodities are sold, providing excellent environment and services for guests, allowing consumers to show a taste, experience a culture and place their feelings here, and making the coffee bar a good place for business leisure and couples gathering. These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places. 2. Compared with peers, the competitive pattern is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality have considerable advantages. 3, resources, technology coffee shop is an industry that needs scale and grade, and it is also an industry that needs strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks. Third, market analysis 1, market demand (1) stable old customer resources. (2) Office buildings and hotel customers. (3) shopping and entertainment places. (4) Mature residential areas (5) There are many IT companies, advertising companies and other emerging industries inside and outside the region. (6) If there are many schools in this area, faculty and students' couples are also potential customers. 2. Industry Development Trend (1) The coffee consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. 12 survey of inland cities shows that 32% of urban residents drink coffee. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin, and the proportion of people who have drunk instant coffee in the past year is above 30%. 2) Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee. (3) Education level and family monthly income are related to the frequency of drinking coffee. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland. 3. Indirect competition between competitive analysis (1) and strong brand stores. At present, STARBUCKSCOFFEE in major cities, COFFEEBEANERY from the United States and MANABE from Japan are equally divided. (2) Direct competitors. Such as Taiwan Province Zhuang Ji Coffee, Fashion Coffee, Coffee Box (BO_CAFé) and so on. , are small in scale and have certain characteristics. (3) Marketing planning uses the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of Belgian Royal and stabilize old customers. 4. The promotion plan (1) is aimed at the advertisements of residents in high-end residential areas. In the parking lot of nearby shopping places, exquisite advertising leaflets (DM) and small gifts can be sent to car owners, and leaflets can also be made into coupons. (2) Event marketing ① Student gatherings and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend. When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life". (3) Service Marketing ① Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others, the waiter can call him (her) a student or a miss in public, and they will feel very respected. ② Personalized service. Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. Business plan for college students II. Restaurant name: _ _ _ _. Description of naming rules: low-key, simple, easy to remember, distinctive (the characteristic here does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. The current booking form is "_ _ restaurant" or "_ _". 2. Restaurant flavor: mainly based on the peasant flavor in eastern Hunan. 3. Estimated dining area: 280 ~ 350 M2. 4. Target city: —— 5. Site selection requirements: 1. There must be at least one medium-sized residential area within the surrounding 1 mile. 2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant; 3. Rent should not exceed 60 yuan /M2, and 40 yuan /M2 is the best. It is best to have an entrance pavement on the 1 floor, and the main business area is on the second floor; 4. The restaurant itself needs to have the ability to park 7 ~ 10 family cars, or there is a parking lot not exceeding 200M nearby. Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months. 6. Dining room layout requirements: tables for four or small round tables 12 ~ 15, tables for four 10, and four to five boxes 16M2 (4__M in size) are required in the hall. (But it depends on the layout of the store) VII. Restaurant opening budget: 1. Rent: one rent for two, calculated at 300 M2, with a one-time payment of 45,000 yuan per M2 of estimated 50 yuan; If the area is different, it can't exceed 50 thousand in any case. 2. Decoration design fee: 800 yuan. 3. Decoration cost: A. Exterior decoration of the facade can highlight features, conspicuous, but not exaggerated. Cost _ yuan; B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no peculiar smell after decoration, and the cost is _ yuan; C. The kitchen covers an area of 40 M2, and the decoration emphasizes sewage discharge and ventilation, with a cost of RMB. D. There are two toilets, the men's toilet 1.5M2 and the women's toilet 1M2, which require ventilation, and the others have no special needs, so the decoration is RMB _. It is estimated that it will cost 80 thousand to buy materials by yourself. 4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is expected to be 60,000 yuan. 5. Equipment purchase fee: 3 a. 5P air conditioners, 4 box small 1P air conditioners, RMB * * * (central air conditioners are also acceptable); B. Ten ceiling fans or wall fans, * * * 3,000 yuan, C. Two refrigerators, two freezers and one disinfection cabinet, that is, 654.38+0,000 yuan; D. Kitchenware, * * * 45,000 yuan; E. table and stool, ***5000 yuan; F others (please refer to the list), * * * is 2000 yuan, g. 1 set of automatic washing machine, 1000 yuan. 6. Other unforeseen expenses, 2000 yuan. 8. Description of restaurant decoration style: 1. Facade decoration requires conspicuous features, no exaggeration, conciseness and ability. B. The original column walls and halls below1㎡ adopt dark ceramic tiles, and the self-supporting columns in the hall are mainly dark, which plays a decorative role. Tianhua board is not completely decorated, but uses spotlights. The ceiling above the spotlights is painted black, and the lighting in the hall is soft, but the desktop lighting is bright. This is just my idea. Actually, the final design shall prevail. The decoration of the box is the same as that of the hall. 4. There are no other special requirements. 9. Staffing: 1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes, 1 washing staff. 3. Hall: 5 people, every four tables 1. 4. Others: 65,438+0 for other temporary staff (mainly used for rotation during service breaks) and 65,438+0 for shop assistants. X. Details of operating expenses: 65,438+0. Property management fee: no more than 2 yuan/month per square meter, calculated at 300 M2*** 600 yuan/month. 2. Sewage charges: 600 yuan/month. 3. Water and electricity costs: 4,000 yuan for water and electricity and 2,000 yuan for fuel (not to mention for the time being, if there is more fuel, 4. Personnel expenses: a. Salary: chef 1.800 yuan/month, deputy chef 1.400 yuan/month, others 1.000 yuan/month, * * is 1.800 _+65438+. B. Accommodation and catering expenses: Accommodation is 2000 yuan/month, and catering expenses are calculated according to 200 yuan/person/month, * * 18 _ _ 00 = 3600 yuan/month. 5. Depreciation expense: 6. Raw materials: A. Raw materials, * * yuan/week. 7. Other unforeseen expenses: 60. B. About 30% of the authentic peasant-style dishes in eastern Hunan can't be eaten by ordinary Hunan restaurants. 2. Insist on launching new dishes: a. Constantly launch new dishes, 2 new dishes per month; B. change dishes with the seasons. 3. Positioning of consumption level: It is related to the surrounding environment of the facade address, but it is initially set at an average of 35~60 yuan per person. Generally speaking, with farmers' characteristics and green health as selling points, different dishes can get higher prices and higher profits. 12. direct cost estimation: direct costs mainly include oil, salt, various seasonings and raw materials that make up dishes. 1. The cost of special dishes (leading products) should be controlled at 50%. 2. Mid-range dishes are rare in general Hunan restaurants, and the cost should be controlled within 40% in the whole country. 3. The common cost of mid-range dishes should be controlled within 60%. 4. Low-grade common dishes should be controlled within 30%, mainly vegetables. On the premise of not changing the quality of dishes, reduce the direct finished products. Thirteen. Final cost accounting: 14. Other issues: planning and renting need the landlord to provide three months rent-free period, the first month to handle various business-related documents, the second month to prepare for renovation, and the third month to prepare for business-related matters. 15. Advantages and disadvantages: The operation of this restaurant has solved the problem of single taste of meals in school canteens, and there is no need to worry about the hygiene of mobile stalls, which is as convenient and fast as canteens and saves time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. At the same time, cold drinks, ice porridge and so on. Non-dinner is also provided, and free tea is provided. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal. As it has just started, fast food restaurants are small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve. According to our market research and analysis, the market demand of our products exists and has certain competitiveness. I am a student-one of the largest customer groups, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market. Sixteen. Analysis of financial situation 1. The upfront expenses mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee and infrastructure fee (5,000). 2. The costs in the operation stage mainly include: personnel salaries, materials procurement fees, venue rental fees, taxes, water, electricity and fuel costs. 3. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about12,600 yuan (5,000 yuan for venue rental, 2,400 yuan for venue decoration, 0,000 yuan for kitchen utensils, 2,600 yuan for infrastructure, etc.). ). Parents can provide 80% of the funds and save 20% by themselves. 4. Daily financial budget and analysis According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover is roughly estimated to be about 1.500 yuan, with a yield of 30% and a gross profit of 500 yuan. It can be calculated that the payback period of investment is about one month. Seventeen. 1 Risk and Avoidance of External Risks With China's accession to the WTO, large foreign catering enterprises have entered China in succession, and international brands have entered the China market quickly and frequently, which will surely bring great impact to the catering industry in China. The competition in the catering industry is fierce, especially the fast food chain stores from abroad, such as KFC and McDonald's, occupy a large market share in the fast food industry in China. 2 Internal management risk The catering industry is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most self-operated restaurants in China, the internal management is loose and the quality of service personnel is low. How to establish modern enterprise system, improve enterprise management mechanism and strengthen internal management of enterprises is related to the survival and success of enterprises. 3 Market Risk The market is constantly changing, so we must consider the risks in the market. Specifically, there are the following risks: (1) In the development stage of this project, similar restaurants may open in the market at the same time. (2) Risks in the production stage of the project. If the project has been put into production, but no marketable products have been produced, the project may not have enough capacity to pay production expenses and repay debts. (3) The risks in the production and operation stage of the project, and the benefits after the project is put into production depend on the sales volume and other performances of its products in the market. For this stage of the project, the biggest source of market risk and the competitive risk of catering industry in the market, if the project is put into production with good benefits, it is likely to bring about the birth of a series of similar commercial projects, thus intensifying the competitive pressure of this project. 4 raw material resource risk: the raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this restaurant is a health-care restaurant, which needs professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food. 5 Countermeasures (1) Absorb advanced production technology and experience, and develop their own special foods. (2) Strict management, regular training of personnel and establishment of customer service reports. (3) Strict project planning is carried out in the project development stage to reduce project risks. (4) after entering the market, understand the food market cycle, don't rest on its laurels, and actively develop and update food. (5) Establish and maintain long-term cooperative relations with raw material suppliers to ensure the supply of raw material resources. Insurance and Legal Affairs The insurance for the Fitness Center will be purchased through China Ping An Insurance Company. Asset insurance will cover the actual market value of fixed assets and private assets, and commercial accident insurance will ensure compensation for the loss of fixed cash inflow caused by the closure accident. In order to prevent legal proceedings caused by accidents that damage the interests of members and customers, we will also buy general liability insurance. Of course, the center manager will take relevant preventive measures, such as providing appropriate guidance, giving necessary warnings, and signing contracts with members without liability clauses. The legal affairs of the center are entrusted to an experienced law firm. College Students' Entrepreneurship Plan 3 With the improvement of residents' income level, the consumption demand for fruits is increasing. Fruit industry is a developing industry. And there are no big sales giants in this industry. There is a lot of market space. Chain operation is also a hot spot. Establish community fruit shops: Establish fruit shops in the community of 3,000 households (3 persons per household). Market analysis: China has a huge fruit market. Compared with the per capita annual fruit consumption of 85kg abroad, China's per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan. At present, the average annual fruit consumption in China is about 45KG, which is not far from the hygienic standard (70KG), and the gap is even greater than the average annual fruit consumption level in developed countries (80KG). If the future population growth factor is taken into account, according to the health standards, the national fruit consumption will reach115.5 million t. Reasons for selection Industry demand: China lacks big fruit sellers; The needs of entrepreneurs: low entry threshold, small investment can operate; Brand-new sales opportunities: only fruit chain stores are still blank. Chain stores in other industries are in a state of meager profit competition, and their sales methods are novel: open self-service and automatic juicing service. Provide combined packaging boxes, introduce the characteristics of various fruits in the store and the people suitable for eating, and guide the purchase status of healthy consumption fruits and consumers' psychology: time is busy, there is no extra time to buy fruits. Supermarkets and wholesale markets don't buy many fruits, because they mainly buy other products. The state plans to make the per capita fruit consumption reach 48kg in 2020 and 53kg in 2030. In other words, in 2030, the consumption of fruits will increase by 25 million kilograms. The market is huge. It is a characteristic service of 40% in the current market, 1. Fruit industry is a developing industry. And there are no big sales giants in this industry. There is a lot of market space. Chain operation is also a hot spot. It is also the first choice for most investors to start a business. In the south, fruit chain stores are small in scale, but they are all regional enterprises. The scale is not very large, but their annual sales volume is already very large. The annual sales of a single store reached 6.5438+0 million, and it began to make a profit. On the basis of the successful experience of southern fruit chain stores, some services are added to make fruit chain stores more humanized and become domestic fruit retail, wholesale and chain enterprises. The existence of fruit chain stores first facilitates consumers to consume fruits. Because the location of fruit shops is generally in the community (radiation range: 3000 households). Before that, people usually bought fruits in supermarkets, farmers' markets and other places (tourists and street fruit stalls). The distribution channels and situation of fresh fruits in Germany in the past 20 years are as follows: 25,5% are through the consumer market, 37,6% are from chain stores, 1 1, 1% are fruit and vegetable stores, and 8,2% are weekend markets. Therefore, chain stores are an important way to sell fruits in the future. According to the analysis of the place of purchase, supermarkets and farmers' markets are not just at the entrance of the community, which is not convenient for residents to buy. Residents who go to these places mainly buy other daily necessities or vegetables instead of fruits. Fruit is characterized by its large weight and volume. For consumers who don't have a car, they can only buy a small amount of single variety of fruit after buying other goods in supermarkets and farmers' markets. Opening a fruit chain store in the community can make it more convenient for consumers to buy and increase the consumption of fruit. 2。 Give customers a brand-new, assured, quality-guaranteed, cheap consumption place. More customers choose to go to the supermarket to buy fruit. In addition to seeing fruit discounts when buying other goods, the remaining reason is that the fruits in the supermarket can reassure consumers in terms of product appearance, product quality and weight. Moreover, the open self-selection method can give customers more choices. For our fruit chain stores, adopting unified decoration, unified store layout, unified procurement and unified distribution, all products are sold after cleaning, waxing, grading and packaging, which can completely give customers more psychological satisfaction. 3。 Unique consumption guide Nowadays, customers choose fruit consumption completely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in every store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily. 4。 Providing a variety of services for different consumer groups, fruit consumers will generally be divided into two types: self-use type and gift-giving type. According to the psychology and packaging needs of the giver, we will specially design some packaging combinations with different capacities (3G, 5G) that can be folded or combined, and provide them to consumers for free. In other words, customers can buy fruits in any combination. After purchase, if you need a packaging box, you can get it in the store by paying a certain packaging fee (which can be divided into birthday, visiting patients, visiting relatives, etc.). ), you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality. 5。 Dig deep into the characteristics of fruits and other needs of consumers. With the increase of people's income, more consumers began to drink fresh fruit juice. In view of the aesthetic needs of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice. If customers bring their own containers, the company will not charge any fees. If customers want to bring fruit juice to their home, company or road, the company will provide a set of containers (including plastic cups, straws, honey, sugar, etc.). , and help customers package) it is convenient for customers to take freshly squeezed juice anytime and anywhere. In terms of hygiene, every time the customer uses the juicer, the staff will sterilize the machine and then put it in the disinfection cabinet to ensure hygiene. The change of consumers' ideas about competitor 1: Can consumers accept this way of buying fresh fruit? Because other traditional places to buy fruit have formed habits in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form. 2 Large supermarket chains: The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows the vast market, and these businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products. Our advantages: the development of our fruit chain stores, the purchasing advantages and logistics advantages of joint juice enterprises will definitely be lower than their purchasing costs. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have. In addition, we can cooperate with some medium-sized chain stores, such as trust-mart stores. We can negotiate with them, contract their fruit projects, open stores in their supermarkets, and pay them contract rent and share in sales profits. The other party saves the purchase cost and business risk, but the profit can also be guaranteed, and we have increased the window of sales and display. 3 farmer's market: generally in the form of open air. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable. Our advantage: most people go to the farmer's market to buy some daily food and vegetables, so after buying a lot of other products, they generally don't buy a lot of fruits, because buying too heavy things in Dachuan will cause inconvenience to their actions. Moreover, our fruit shops are generally opened near the community, which is convenient for residents to buy fruit. I believe no one wants to walk for 20 minutes to buy a watermelon to take home. People like to buy this kind of fruit near home. 4 itinerant vendors: it is characterized by strong mobility and can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy. (1), college students' graduation business plan template (5) (2), college students' small-cost business plan template (4) (3), college students' innovative business plan template (2) (4), college students' self-employment business plan template (3) (5), college graduates' employment business plan template (3) (6), college students' business plan template. Model essay on innovation and entrepreneurship project plan for college students (3) (8), model essay on low-cost innovation and entrepreneurship project plan for graduates (3) (9), model essay on innovation and entrepreneurship project plan for college students (3) (10) and model essay on innovation and entrepreneurship project plan for college students majoring in computer science (2).