"Everything is ready for school, but I forgot to book a hotel and turned over various apps. Even short rent's B&B has not been spared, and Fiona Fang has no room for ten miles. " Liu Xiaoying, a freshman of a university in Beijing, reported to the school on August 26th. Because she didn't book a hotel in advance, she had to stay in a small private hotel not far from the school.

Recently, colleges and universities all over the country have begun to welcome freshmen one after another, and it has become a new trend for the whole family to send their children to school. Driven by the opening season, the accommodation around colleges and universities is unprecedentedly hot. Not only has the number of hotel reservations soared, but even the hotel short rent is "hard to find a room".

According to data from the Big Data Research Center of Ctrip Hotel University, since mid-August, universities and densely populated cities such as Beijing, Shanghai, Guangzhou, Nanjing and Wuhan have ushered in a new enrollment boom. With the countdown to the start of school, hotels around colleges and universities have become tight. According to data from the Big Data Research Center of Ctrip Hotel University, hotel orders increased by nearly 100% year-on-year. At the same time, according to the statistics of Qunar. com. At the beginning of this year, the full occupancy rate of hotels around colleges and universities nationwide reached over 85%, an increase of 17% over the off-season and an increase of 8% over the same period last year. Among them, due to the huge number of colleges and universities in Haidian District, Beijing, the full rate of surrounding hotels is as high as 93.5%, which is the highest in the country. The full occupancy rate of hotels near Wuhan Street is close behind, and it also exceeds 93%.

The ten cities with the highest hotel bookings in the opening season are Beijing, Shanghai, Guangzhou, Nanjing, Wuhan, Chengdu, Xi 'an, Chongqing, Shenzhen and Hangzhou. Among them, Beijing was the first to enter the peak period, because universities such as Peking University and Tsinghua in Beijing reported earlier than other universities. According to Ctrip. Com monitoring, August 13, Beijing hotel booking volume reached its peak.

Hotels around colleges and universities are full, so parents who send their children to school have to expand the search radius and choose accommodation with convenient transportation but far from the school.

In addition, judging from the choice of hotels, the economic chain hotels around colleges and universities are the most popular, accounting for nearly 70%. Seven days, Hanting, Home Inn and other express hotel brands have become the first choice for freshmen, and rooms such as twin rooms and family rooms are basically sold out. However, the proportion of high-star hotels is increasing from 25% last year to more than 30% this year.

It was found in Weibo that recently, some colleges and universities issued a reminder to remind freshmen that if they are accompanied by their parents, they must make a reservation in advance. Hotels near the school will increase their prices before and after the start of school, and they will be easily slaughtered.

"I booked 268 yuan online before, and I was told that it had risen to 399 yuan after I arrived at the store." Liu Cheng, a freshman from Hubei, booked an express hotel near the school ten days ago. Unexpectedly, when she checked in, the hotel told her that the room rate had gone up 100.

The "hotel fever" triggered by the start of the school season not only affected the star-rated hotels, but also pushed up the overall prices of guest houses and economical express hotels.

The data shows that the average room rate of hotels in popular cities is near 400 yuan. Among them, parents spend the most in hotels in Beijing and Shanghai, both exceeding 500 yuan every night; The hotel room rate in Chongqing is the lowest, but it is close to 300 yuan every night.