Public opinion sprouted: On the morning of May 27th, 20 15, Fudan University released "Aesthetic Science Fiction+Human Narrative+Tough Movie"-an image propaganda film named "Light to Me" (4 minutes and 50 seconds long, the picture starts from the cockpit of an airplane, and then a girl in a flight suit wakes up in the classroom, and then walks through the library to see a movie. Playing Tai Ji Chuan on the playground, drawing planes on the blackboard, etc ... Finally, she took off her helmet, and a caption next to it showed that she was Le Yafei, a graduate of Fudan University in 2005, and now she is a flight test engineer of a large domestic plane. ), causing many netizens to watch. On the same day, the "Dark Zoo" of WeChat official account sent a message "The latest promotional film of Fudan University was exposed to copy the University of Tokyo?" It is said to be exactly the same as the image propaganda film "Explorer" of the University of Tokyo on 20 14. In the face of accusations, Fudan University strongly denied that the producer of the promotional film publicly claimed that the film was independent, which made public opinion suspicious.

Public opinion development period: On the afternoon of May 28th, around 14, Fudan University completely removed the "Light to Me", and then released a new version of the promotional film on the official WeChat platform around 18 in the afternoon. Repeated actions have formed a strong contrast with the previous attitude, which has aggravated the pressure of public opinion. With the further expansion of doubts, the producer of the promotional film responded twice, and changed his mind in the response, acknowledging that he had made more reference to the short film of the University of Tokyo, and expressed his willingness to accept public criticism frankly.

Peak of public opinion: On May 29th, multi-party information gathered to form a peak of public opinion. On the one hand, news about the suspected plagiarism of the image propaganda film of Fudan University keeps coming out. The report "Fudan propaganda film accused of copying Tokyo University" published by Southern Metropolis Daily and the news "Fudan propaganda film accused of copying Tokyo University to release a new film overnight" published by Jinghua Times were reprinted by major websites. In addition, targeted comments from various angles have also poured in, such as "Fudan University should conduct an independent investigation on plagiarized propaganda films by releasing new films overnight to avoid plagiarism" and "Fudan University should conduct an independent investigation". On the other hand, the Logo of Fudan University's anniversary was also suspected of plagiarism on the same day, saying that the Logo was almost the same as Apple's touch ID logo after being switched, and successive infringement allegations formed a superposition effect, which once again stimulated public opinion.

Recurrence period of public opinion: May 30 -3 1 day, and the public opinion situation generally declined. However, on the Weibo platform on the 30th, the news that the latest version of the promotional film copied technical university of munich's creativity was hotly debated. In this regard, the report published by Huashang Daily entitled "Fudan's new propaganda film is once again caught in the plagiarism gate and accused of copying technical university of munich" has also been widely reprinted by Phoenix, China and Sina. On 3 1 day, Fudan University officially apologized for "plagiarism" in the official Weibo, and promised to start relevant investigations, which triggered concentrated media coverage. Later, a new wave of comments appeared, focusing on the interpretation and reflection of social innovation ability, academic atmosphere of colleges and universities, crisis response and other aspects, forming a small peak of public opinion on June 65, 438+0.

Dissipation period of public opinion: Since June 2nd, the popularity of public opinion has dropped rapidly, and has not rebounded so far.