Three elements of doing a good job in the WeChat platform of the new media editorial department of colleges and universities;
The Orientation of WeChat Campus Media
At present, newspapers, radio, television and internet in most colleges and universities are managed by different departments. The media is relatively independent. Newspapers, radio, television and news networks all have their own independent teams, and all should set up their own correspondent teams to collect and write their own manuscripts. Except for the relatively standardized management of the school newspaper in publishing quality and cycle, the management of other media is loose. News resources are not integrated, there is a lack of communication between media, and the release (broadcast) time is not coordinated. Therefore, news is simple, repetitive and crashes from time to time, resulting in a great waste of human and material resources of campus media.
2. From social media to campus media
We are usually used to believing that the media is fair and objective. Of course, we can't completely deny the objectivity of this kind of media, but in many things, the media really play under political manipulation, prejudice and discrimination to expand reproduction. Journalists can't survive in this system unless they succumb to that kind of ideological pressure and internalize their values. Those who don't give in will be swept out of the house. In fact, this phenomenon exists not only in social media, but also in campus media. The simplest example is a politically sensitive article, which will be very harmonious if it is not handled well.
3. Value characteristics of WeChat media
① All-media is the epitome of carrier form, content form and technology platform. From the perspective of media tools, it can be divided into: newspapers, magazines, radio, television, audio and video, movies, publishing, network, telecommunications, satellite communication, etc. From the form of communication content, it covers all the senses that people receive information, such as hearing, vision and touch. From the perspective of various technical support platforms, in addition to traditional paper and audio-visual, WAP, GSM, CDMA, GPRS, 3G, 4G and streaming media technologies based on the Internet and telecommunications. ② The whole media contains individual characteristics. It does not exclude any single form of media. It regards a single form of media as an important part of "all-media". While integrating and using all-media, it still attaches great importance to the core value characteristics and advantages of various single media.