(1) hotel management direction
A number of teaching and research bases of hotel management have been established in China, and the research results of hotel management teachers have been adopted by many hotel enterprises, which has played a good role in promoting the management level of hotels in China. Entrusted by the National Tourism Administration, up to now, * * * has held 29 national hotel general manager training courses. Make high-star middle and high-level managers grasp the development trend of international and domestic hotel industry; Master the basic theories and methods of modern hotel management; Learned the advanced experience of successful enterprises; Enhance market awareness and innovation awareness, and improve hotel management capabilities.
(2) the direction of tourism planning
The research direction of tourism resources development and planning is a branch of tourism management discipline that specializes in resource base and its socio-economic utilization. In the past ten years, this direction has gradually formed its own characteristics. The research focuses on the investigation, evaluation and appraisal of scenic tourism resources, the study of regional tourism development strategy and regional tourism economic planning, the feasibility study and demonstration of scenic spots and tourism projects, and the overall planning, detailed planning and project design of scenic spots. In recent years, this direction has undertaken more than 200 research projects such as national and provincial tourism resources investigation and evaluation, tourism resources development planning, etc., and published more than 80 papers and works/kloc-0, which has contributed to accelerating the development and optimal allocation of tourism resources in China.
(3) the direction of leisure management
With the help of Zhejiang University's good interdisciplinary cooperative research atmosphere, we have made frontier exploration in the field of timeshare. Mainly concentrated in market analysis, market development and management, market sales, exchange network system, security system and so on. And completed more than 30 research topics such as the national philosophy and social science fund project "Research on promoting the rapid and healthy development of tourism-taking timeshare research as the starting point". In addition, relying on the platform of Zhejiang University Real Estate Research Center and tourism real estate Research Institute, it has also made outstanding phased research results in tourism real estate.