Lucky Coffee, founded on 20 17, is a wholly-owned subsidiary of Zhengzhou Cross-Strait Enterprise Management Co., Ltd. (Mi Xue Bing Cheng) and its second brand. The brand of Lucky Coffee is not the next Starbucks, but the first Lucky Coffee. We go our own way.
Lucky Coffee Headquarters adheres to the corporate mission of "making the brand stronger, making the partners richer, and making everyone in the world drink high-quality and affordable coffee", insists on making products with high-quality raw materials, and fills the gap in the domestic cheap freshly ground coffee market with the best service and team to improve people's quality of life.
At present, the product line of Lucky Coffee official website has 27 products in 5 categories. Besides coffee drinks and coffee bags hanging on the ears, it also sells a lot of milk, tea drinks and ice cream. Completely different from the well-known chain coffee brand pricing business model, Lucky Coffee develops the market with the strategy of high quality, low price and grounding gas.
Brand history:
20 17 project incubation: mixue group company formally established the project and started the coffee project incubation. In September of the same year, Henan Le Kai Coffee Catering Management Co., Ltd. was established, and the first store of Le Kai Coffee was grandly opened in Zhengzhou Maoyuan. 20 18 modeling: open a direct store for testing and investigation, and establish a product model and a store model.
20 19 team formation: set up an excellent team to realize seamless connection with the management, R&D, procurement, logistics and factory resources of the group company, and lay a solid foundation for brand development.
Brand upgrade and opening in 2020: Lucky Coffee and Shanghai Huahua Marketing Consulting Co., Ltd. reached a strategic cooperation, officially released the brand image of Lucky Coffee, officially opened its franchise business to the outside world, and focused on the layout of Henan market. 202 1 Opening in neighboring provinces of Henan Province: By June 2022 1, the number of stores has exceeded 500, becoming the second growth curve of Mixue Group.
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