My lead: I will organize and share the following social practice report formats and social practice model essays. Welcome to reading. I hope this article is helpful to you!
Social practice report format
Department name:
Professional industry:
Year level:
Class level:
Last name:
Student number:
Internship unit: XXXX Co., Ltd.
Practice time: 201April-day to 201April-day * * *-day.
Practice report text
1. internship purpose: introduce the purpose and significance of internship, the general situation and development of internship units or departments, and the requirements of internship. This part of the content usually appears in the form of preface or introduction, without a separate title and serial number.
Second, the practice content: first introduce the general situation of the practice arrangement, including time, content and place, and then introduce the specific practice process and practical work content one by one according to the arrangement order, and the application of professional knowledge and skills in the practice process. Based on narrative or line drawing, on the basis of introducing practical content completely, I will focus on the problems that I think are of great significance or need to be studied and solved, while other general contents will be briefly introduced.
Third, the practical effect: around the requirements of practical purposes, focus on the analysis and thinking of problems found in practice, and put forward countermeasures and suggestions to solve the problems. Analysis, discussion and suggestions should be based on references and attached to the text. The content of analysis and discussion and reasoning process is one of the important contents of practice report, including the countermeasures and suggestions, which is an important basis for reflecting or evaluating the level of practice report.
Fourth, practice summary or experience: evaluate the effect of practice in your own language, focusing on your own experience. When there are many contents, you can list subheadings and report them one by one. In the last part of the summary or experience, in view of the shortcomings found in practice, the direction of future study and exercise is briefly put forward.
Verb (abbreviation of verb) Text font: Song Ti Xiao Si. Word count: about 3000 words
Social practice model essay
Department Name: School of Management
Professional industry: marketing
Grade: 14.
Class level: B 14 1 108.
Student number: B 14 1 10827.
Last name: Tang
Internship: Suzhou Bitong Electronic Technology Co., Ltd.
Practice time: 2016 August 12 to 2016 August 26th *** 14 days.
First, practical purposes.
Since the deepening of reform and opening up, especially since the 18th National Congress of the Communist Party of China, the market economy has played a more important and decisive role in resource allocation. As students majoring in economics and management in our school, it is of great significance for our growth and development to actively participate in the market operation, understand the market, integrate into the market and understand the mechanism of market operation. Under this background, I chose Suzhou Bitong Electronic Technology Co., Ltd. to participate in social practice. Its main content is to follow the company's sales staff to participate in product sales, product introduction, customer relationship maintenance and the discovery and development of new customers. During the whole internship, I focused on the sales field. Sales is a very important part of marketing, which is also in line with my major. Therefore, this social practice not only helps me to accumulate experience, but also helps me to practice and test the theory or knowledge in practical work, which is conducive to consolidating and deepening my understanding of relevant knowledge.
Suzhou Bite Electronic Technology Co., Ltd. is a high-tech enterprise specializing in the research, development, sales and service of digitalization, modularization, wireless signal processing technology and related products in the field of test and measurement. Committed to providing accurate, reliable and economical signal processing solutions in the fields of signal acquisition, signal data analysis and traceability. The company sells all kinds of original testing and measuring sensors of internationally renowned brands as agents. In order to better serve the Asia-Pacific market, it also cooperates with CCH of the United States to set up a sensor production base in Changzhou.
This social practice is not only to participate in the specific field of sensor sales, but also to understand the operation process and related precautions of sales as an important part of marketing through this social practice. Exercise the ability to find information, process information, feedback information, find customers, develop customers and maintain customers, and deepen the understanding and understanding of the sales process.
Second, the practical content:
This social practice mainly focuses on customer discovery and customer maintenance of sales module. The main activities include two important activities: visiting customers and attending exhibitions, in which the visiting customers include the technicians of the customer company and the procurement of the customer company. The specific schedule is as follows:
August 16
Visit customers
Lubasite machinery co., ltd
June 65438, 2007
Visit customers
Ru marat Automation (Suzhou) Technology Co., Ltd.
Suzhou lingchuang electronic system co., ltd
August 24(th)
Participate in the exhibition
Shanghai International Industrial Assembly and Transmission Technology Exhibition
Shanghai International Automobile Manufacturing Technology and Assembly Materials Exhibition
Residual time
Handle the daily affairs of the company.
On August 16, I went to Suzhou Xinneng Industrial Park with the sales staff of the company and visited Rubast Machinery Co., Ltd., a new enterprise in the industrial park. The company is mainly engaged in the spare parts production of well-known automobile brands, and the related sensor components of our company are needed in the production process. The purpose of this visit to customers is twofold. On the one hand, it is to strengthen contact and communication with customers. On the other hand, it is necessary to understand the future development direction of the company and seek future cooperation opportunities.
Rubast Machinery Co., Ltd. is a newly established enterprise that processes and sells product parts. At present, the scale is still small, and the operating office area is about 1500 square meters, but the development momentum is very strong. We met a technician of the company downstairs, and then met their boss on the recommendation of the technician. Before the conversation started, we gave them the latest product brochure, and then we didn't continue to promote our products, but chatted with the company boss. We know the future development direction of the company from the side. As a private enterprise, especially a newly-established private enterprise, it is always considering the future development direction of the enterprise. From the conversation, I learned that the boss of this enterprise is not optimistic about the future prospects of the automobile industry, but is very interested in industrial robot manufacturing. He said that in the future, after inspection, the production proportion of auto parts may be reduced, and the production of robots will gradually move towards industry.
The strategic significance of this customer visit is far greater than the tactical significance. In the process of communicating with customers, it is far less important for customers to know their products than their real future needs. Only by understanding customers can we provide correct and appropriate product introductions for customers' development direction, so that customers can realize what you will feel when you need you most in the future.
On August 17, the sales staff of the company visited the purchasing staff of two customers, namely Juramat Automation (Suzhou) Technology Co., Ltd. and Suzhou Lingchuang Electronic System Co., Ltd. These two enterprises are both large-scale, among which Juramat Automation (Suzhou) Technology Co., Ltd. is a Sino-foreign joint venture, and its main business is the manufacture of automated production lines. The company chooses many brands of sensors, uses many sensors, and has great potential customer value. If we can lock most of the sensor orders in the sensor brands currently operated by the company, it will bring huge benefits to the company.
As in June 16, we didn't talk about a series of sensors after issuing the product brochure. In the conversation with the company's purchasing staff, we asked the company about the average daily sensor purchase, the business situation this year, and whether there are any large orders for sensor components. In addition, we consulted the company's purchasing staff about the standards, methods and brand types of sensors purchased by the company. According to the procurement staff, they mainly buy sensors of customer-specified models and brands, and then purchase them directly and put them into the production line. I am also worried at present, because I can't find a suitable channel to buy some brands of sensors.
After understanding the situation, we introduced the sensor brands currently operated by the company and told them that we can also buy some sensors that are particularly difficult to find suitable channels through foreign offices. And handed over some previous businesses, for example, our company obtained the sales agency right of a well-known sensor enterprise in East China, and some previous sales channels of this brand may have expired, but we can cooperate with our company to buy sensors of this brand.
Then we bid farewell to the purchasing staff of Juramat Company and visited an industrial manufacturing park in Suzhou.
The business scope of Suzhou Lingchuang Electronic System Co., Ltd. is roughly the same as that of Juramat, and there is not much difference in the whole visit process, but some requirements suitable for the company are put forward in terms of payment methods and after-sales service.
August 24th, Shanghai International Industrial Assembly and Transmission Technology Exhibition &; Shanghai international automobile manufacturing technology, assembly and materials exhibition. There are seven exhibition halls in this exhibition, attracting hundreds of domestic and foreign companies in the automation industry. We took part in this exhibition for two purposes. The first is to find new customers. Some customers have been trying to get in touch, but there is no way to get in touch. You can get in touch with customers through exhibitions. Some customers didn't know before, and they can deepen their understanding through exhibitions; On the other hand, companies should also seek transformation. The competition in the sensor industry is becoming increasingly fierce, and the profit space is squeezed again and again. Companies should also look for new opportunities. The trip to this exhibition mainly investigated the industry prospects of side leakage prevention and automatic packaging industry.
In addition to the above time, daily business operations are carried out in the company within working days, including online order discussion, instrument debugging, receiving and sending goods, filling out bills and other daily business.
Third, practice summary and experience
This social practice has changed some of my traditional ideas. Sales is not only to sell products to customers, but also to consider the special needs of customers. For example, the payment requirements of customers after purchasing products, the use environment of products, etc. It needs to be taken into account to avoid future troubles. In international trade, we should also consider the exchange rate and external environment when products are used abroad. For example, the voltage in China is 220 volts, while the standard voltage in the United States is 1 10 volts. If the instrument is debugged according to domestic standards and used abroad, there will be problems. Customer visit is not equal to product introduction, and the purpose of customer visit is more to understand customer needs and customer development direction. This will not make customers feel that you are utilitarian, and you can get to know them better. At the same time, as a sales agent, it is also necessary to know the customer's financial situation, operating conditions and other information, so as to effectively control the generation of bad debts. In addition, there are many ways to obtain customers and customer information. When looking for customers, we can screen enterprises with cooperation opportunities through the industry yellow pages, introduce existing customers, find them through the Internet and obtain them through exhibitions.
As a salesperson, you must have an accurate grasp of the overall situation of the industry, master the working principle of the products you sell, debug the products and fix simple problems. It is difficult to do sales only, but also to consider the problem comprehensively.
This study made me realize that the talents needed in my current job are talents from many industries, not only with professional knowledge and skills, but also with corresponding other abilities. Such as foreign language communication ability, computer ability, driving ability and corresponding drawing ability (such as CAD drawing technology). In the future study and life, we should pay attention to cultivating our comprehensive ability, so as to better meet the needs of modern jobs.
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