A business plan for a nail salon
I. General situation of the enterprise Main business scope: natural nail repair, hand-painted nail crystal nail patch, nail hand and foot care, phototherapy and nail painting Enterprise type: retail, service and new industry.
Second, the personal situation of the author of the business plan
xx .
Third, the market prospect
Market capacity or estimated market share of the company: With the development of domestic nail industry becoming more and more mature, the scale of nail industry will gradually expand from the initial market expansion stage to the social impact level and humanistic care life level. The vibrant pop culture and fashion atmosphere provide a broad development prospect for the large-scale development of nail industry.
Market capacity trend: The nail industry entered China, from concept popularization, industry formation to market expansion, but only ten years. However, with the rapid development of China's economy and the renewal of consumption concept, judging from the mature experience of foreign market development, China's nail industry will enter a stage of rapid development. There is a huge profit margin in the nail industry. According to the report of professional investigation organization, the nail market in China is developing rapidly, with an annual growth rate of about 300%. China has a huge consumer population. The nail industry has become a promising investment project.
Main advantages compared with competitors: having a skilled manicure team. Compared with competitors, the main advantages are: good quality of nail materials and equipment, fixed material suppliers, warm and thoughtful service, good attitude, superior geographical location and large number of customers.
Fourth, the marketing plan
1. The main reason for choosing this address: Because it is a bustling business district, there are many fashionable people who come here to shop, and the traffic is large, especially many women. They are tired of shopping, so they can get their nails done.
2. Sales method: selling or providing products or services to final consumers; Retailer; wholesaler
3. The reason for choosing this sales method: Because the nail salon is made on the spot, it can only directly face the final consumers.
Verb (abbreviation of verb) enterprise organizational structure
Enterprises will be registered as: individual industrial and commercial enterprises.
Name: xx.
Estimated expenses: business license of individual industrial and commercial households: xx yuan, legal liabilities of enterprises (insurance, employee salaries, tax payment): estimated expenses: personal income tax: xx yuan/year, urban maintenance and construction tax: xx yuan/year.
Manicure shop business plan II
I. Company Profile Company Name: xx Manicure Shop.
Company purpose: to meet the needs of beauty lovers and create first-class services.
Second, the product description
Our nail salon provides you with natural nail repair, hand-painted nails, patch nails, phototherapy nails, painting and other professional nail services.
Third, environmental analysis.
Economic environment: Nowadays, young women not only pay attention to clothes, but also pay attention to details such as nails. The requirements for nail art have also changed from the original colors to patterns and embellishments. Whether it's a gathering of friends or visiting relatives and friends, manicure is an essential project. Small investment scale, quick investment recovery, high profit rate and sustainable operation are incomparable advantages of nailing industry. Compared with other industries, nail shops have higher customer loyalty.
Geographical environment: xx nail salon is located in the teachers' apartment in the new campus of xx University. The surrounding environment is mainly jewelry stores and photo shops. The main customers are college students, especially fashionable girls who love beauty. The positioning standard of nail salon is comprehensive modeling services such as low-end nails. The planned area of the storefront is 60 square meters, and the overall decoration style reflects fashion and quality.
Fourth, industry analysis
1. Target customer description: Generally speaking, it is aimed at women who are enjoying college youth, especially young girls who are interested in new things. They are the main consumers of nail shops.
2. The threat of substitutes: the use of smearing products, such as nail polish and ultraviolet oil; Description, such as hand-painted nails in beauty salons and nail salons; The application of computer graphics, such as computer photo technology and network technology, threatens the replacement of nail printing and other products.
3. Supplier's bargaining power: Online shopping is adopted, and there is almost no bargaining space. Choose a store with high cost performance, good credit and good evaluation to buy.
4. Buyers' bargaining power: Because college students have no source of income and spend relatively little money, they have strong bargaining power. Therefore, we decided to adopt the form of free bargaining and packaged sales.
5. Threats from existing competitors:
(1) Number of competitors: two.
(2) The main advantages of competitors: opening stores earlier and occupying the market in advance; Experience in nail art; Skilled.
(3) The main disadvantages of competitors: the store is small and the environment is not clean and tidy enough; Poor service attitude and not serious enough; There is an age gap between the boss and the customer, and there are not many common topics.
(4) The main advantages of this enterprise compared with competitors: the quality of nail materials and equipment is good; Have some experience; Warm and thoughtful service, good attitude; Excellent geographical location, many tourists; Cost-effective, and have the same topic with customers.
(5) The main disadvantages of this enterprise compared with competitors: the nail operation technology is not skilled enough; Lack of experience in running nail shops.
Verb (abbreviation of verb) the degree of competition in the industry market
Market type: perfect competition.
Sixth, consumer analysis.
Consumers generally pay attention to the following points when choosing a nail salon:
1, depending on the professional level of the nail salon.
2. Look at the service level of the nail salon.
3. Look at the environment of the nail salon.
4. Look at the ability and reputation of manicurists in nail shops.
5, look at the cost performance of nailing effect.
Consumers have the following requirements for nail shops:
1, consumers want nail shops to improve their professional skills.
2. Some people hope that the service environment of nail shops will be improved.
3. Most people want nail shops to improve the service level of manicurists.
Many consumers hope that nail shops can improve the overall quality of manicurists.
Seven, marketing strategy
Positioning strategy:
1, fixed price:
(1) Basic Care (Nail Polish) 10 yuan.
(2) Ordinary painting color 15 yuan.
(3)OPI was painted by 20 yuan.
(4) All posted in 35 yuan.
2. Membership card:
(1) member bank card: one-time recharge 100 yuan (enjoy 10% discount).
(2) Membership Gold Card: One-time recharge of 300 yuan (enjoy 15% discount).
(3) Member Diamond Card: recharge 500 yuan at one time (enjoy a 20% discount).
Market communication:
Manicure industry is a service industry with low intangibility and high instability. The service products produced cannot be stored and transported, which is different from the physical products. Therefore, service products cannot appear in the market in a balanced way. The supply of services lacks flexibility, and the supply curve of services is usually a straight line. However, customers' demand for services changes greatly over time. How to face the fluctuation of demand is the most difficult problem for nail industry operators. Manicure shops have the advantages of less investment, quick results, diverse investment environment, fewer employees, easy mastery of technology and many product items. There are many consumers, especially the university women in the surrounding universities.
Our store has a good image, high grade, good service and, most importantly, low price. The emphasis is on price and service. Attracting guests by price and retaining guests by service. Coupled with our good image, our gorgeous manicure design. Add icing on the cake to the shop
Eight, organization and management
1. Number of employees: 8-9 (which can be changed appropriately according to future business conditions), with two shifts, morning shift at 9:00- 12:30, afternoon shift 13- 16:30 and evening shift/kloc-0.
2. Employees' clothing and other appearance specifications:
(1) Employees' clothing should be uniform, reflect the norms and order of nail shops, and be consistent with the environment of nail shops. It is required to be tailored, light, simple and generous.
(2) Avoid heavy makeup, keep the hairstyle simple and clean, and wear a mask when going to work (considering employees' own safety and customer hygiene).
(3) Employees can nail each other in their spare time and become physical models of nail shops, which can promote customers' desire for consumption, but cannot affect the service to customers.
3. Employee compensation system and performance appraisal: employee compensation adopts the method of basic salary+performance commission;
(1) The basic salary is allocated according to the technical level and attendance of employees.
(2) Comprehensive performance commission refers to the sum of manicurists' service fees, product sales and membership cards. In order to strengthen the manicurist's awareness of promotion, we can increase the commission cumulatively and set a basic task value, such as 1 1,000 yuan. If it fails to reach 1000 yuan, only the basic salary will be paid; if it fails to reach for three consecutive months, it will be dismissed. After the basic task value is completed, the starting base salary will be paid in stages according to a certain proportion. For example, if it reaches 1500 yuan, it will reach 2,000 yuan according to the proportion of 2%, 2,500 yuan according to the proportion of 3%, and 5% according to the proportion, and so on, so as to arouse the sales enthusiasm of employees.
Nine. financial budget
Cost: rent: about 2000 yuan per month (teacher's apartment); House decoration: about 10000 yuan; Full set of nail tools: 1000 yuan; Publicity fee: 200 yuan every month (including website promotion and personnel promotion).
Business promotion: 300 yuan every month; Employee salary: 9000-18000 per month; Estimated income: According to the daily flow of 20-30 people, each person will spend an average of 25,000-35,000 yuan on 40 yuan.