First, professional characteristics

Marketing major aims at cultivating students' basic skills, professional skills and employment skills, and has created a wealth of teaching practice projects in enterprise practice bases, multi-level international cooperation in running schools and strict tutorial system.

Pay attention to the synchronization of academic education and vocational education, and combine case teaching with practice teaching. Professional teachers have high academic level and strong scientific research and teaching ability.

Second, the training objectives

Cultivate people who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity awareness, and master the basic theoretical methods and marketing professional skills of management, economics and marketing.

Application-oriented and compound professionals who have the ability to comprehensively use relevant knowledge to find, analyze and solve practical marketing problems and can engage in marketing business and management work such as market research, marketing planning, advertising planning and sales management in for-profit and non-profit organizations.

Marketing course and employment orientation;

I. Professional courses

Microeconomics, macroeconomics, management information system, statistics, marketing, management, market research and prediction, consumer behavior, international marketing (bilingual), logistics and supply chain management, advertising, marketing planning, sales management, marketing strategy, multinational company management, customer relationship management, service marketing, brand management, network marketing, etc.

Second, the employment direction.

The employment position of marketing specialty is divided into three categories: market, management and others. No matter which industry you are in, you need marketing, and every product needs to be sold. That's why marketing majors are so easy to find jobs.

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research.

Can also be engaged in enterprise marketing management, customer asset management, network marketing management, marketing diagnosis, market research and consultation in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.