In the real society, business plan plays an increasingly important role, and business plan is a "stepping stone" for entrepreneurs to knock on the door of investors. Presumably many people are worried about how to make a business plan. The following is the business plan of the grocery store, which I compiled for reference only. Welcome to reading.

As we all know, there are few commercial shops on campus, only one canteen, which is relatively remote. It is inconvenient for students to buy things outside at school, which can't meet the needs of students to a great extent. Therefore, it is very promising to open a grocery store in school, because college students are a big consumer group, and universities are a big target consumer market, especially for some daily necessities. To sum up, the university consumer market is very good!

In college, daily necessities are an indispensable part of daily life, but in school, they are far from meeting the requirements of students. Moreover, it is inconvenient for students to buy daily necessities outside the supermarket. We are sure to get the support of our classmates when we open a grocery store. In addition, we will have higher requirements for product quality, strive to satisfy students, and provide some work-study programs for students to help poor students complete their studies better.

Advantages and disadvantages:

Advantage analysis: Our store tries to solve the problem that it is difficult for students to buy daily necessities, which is as convenient, fast, time-saving and cheap as the daily necessities in the supermarket. At the same time, we will also provide delivery service to facilitate students to buy. Simple, comfortable and fashionable decoration will be a major feature of our store. Students generally like to shop in clean places and have a good service attitude, so satisfactory service will also be a major feature of our store.

Disadvantage analysis: As it is just starting, the grocery store is small in scale, such as limited human resources and services. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.

Opportunity analysis:

According to our market research and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the beverage market.

Threat analysis:

The service of the grocery store is directly related to the product quality and operating cost, so the product price will not be lower than that of competitors. Although the overall price will not be too high, in contrast, the economic affordability of customers will become a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Promotion strategy:

Pre-publicity:

Large-scale, high intensity and large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities on a regular basis, such as sponsoring the evening party organized by the school for publicity, reminding customers of their consumption awareness irregularly through activities, and carrying out targeted promotional strategies such as leaflets for holidays.

As the economic strength of the grocery store is still weak, it will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt a set of effective "commitment marketing" to promote products. Publicity to consumers through posters, cultural brochures, advertisements, promotional activities, etc. Sustainability and planning will determine that our stores have inherent advantages in avoiding the defect of low customer loyalty in grocery stores. In order to make our store establish a sense of authority and trust in the hearts of customers, we will establish a complete member information feedback system.

Realize the marketing promise:

1, customer feedback form. In the service, employees are strictly required to establish the concept of customer first and listen to customers' opinions carefully.

2. Carry out customer satisfaction to the end. Establish the concept of "customers are satisfied with themselves before they are satisfied" and always think of customers.

3. Establish a customer service questionnaire, and the marketing department will assign a special person to track customers regularly.

market risk

The market is constantly changing, so we must consider the risks of the market. Specifically, there are the following risks:

(1) In the development stage of this project, similar grocery stores may open in the market at the same time.

(2) Risks in the production and operation stage of the project. The benefit after the project is put into production depends on the sales volume and other performance of its products in the market. For the current project, the biggest market risk comes from the competition risk in the market. If the project is put into production with good benefits, it is likely to bring about a series of similar commercial projects, thus intensifying the competitive pressure of this project.

Internal management risk:

The grocery store is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most self-operated grocery stores in China, the internal management is loose and the quality of service personnel is low. How to establish modern enterprise system, improve enterprise management mechanism and strengthen internal management of enterprises is related to the survival and success of enterprises.

counter-measure

1, learn from advanced production technology and experience, and develop its own specialty store.

2, strict management, regular training of personnel, the establishment of customer service report.

3. After entering the market, understand the market cycle of daily necessities, don't rest on its laurels, and actively develop and update commodities.

4. Establish and maintain a long-term cooperative relationship with suppliers to ensure the supply of goods.

Grocery store business project plan 2 1. Market analysis (market = crowd+purchasing power+purchasing intention)

The market of this project is Beijing Normal University, where the shop is located. In order to know more about this market, a full investigation was conducted in advance.

(1) population analysis

The target consumers of the snack store in Beijing Normal University are students, aged between 18-25. People of this age like fresh, fashionable and trendy things, and generally have high recognition and pursuit of imported products. The economic level of students in Beijing Normal University is above average, and the monthly living expenses of most students are 500- 1500. They are newcomers who pursue fashion and freshness. Therefore, when they consume snacks, they prefer high-quality, exquisite and delicious imported snacks. The concept of eating imported snacks has been basically accepted.

Students in our school have the need to buy imported snacks and have corresponding economic strength. At present, Beijing Normal University students buy snacks mainly through the following channels:

A. Zhu Ying supermarkets, OK convenience stores and other stores or commissaries.

B out of town, such as Jusco in Xiangzhou and Wanjia in Gongbei.

C. Some students who start a business and earn a little extra money part-time open online stores and deliver the orders to their homes.

However, because our school is remote and convenient); Go out to buy; Lack of product suppliers in schools (places); There are many factors, such as a few kinds of products and high prices, which make this market still blank on campus. At present, there is no shop specializing in selling imported snacks in Beijing Normal University.

(2) consumer analysis (consumption capacity, consumption psychology, consumption habits, consumer prices)

A comprehensive questionnaire survey was conducted on the consumers of imported snacks-school students. The results show that girls are the main consumers. This is not only in line with the ratio of male to female in Beijing Normal University (about 3: 7), but also in line with the consumption characteristics of female students. They like shopping and eating snacks, and they also have the habit and hobby of buying snacks. What is more striking is that girls act as decision makers and buyers of imported snacks almost at the same time. Female consumers will become the key promotion targets of stores.

① Consumption ability

According to the survey data, the monthly living expenses of students in Beijing Normal University are almost all above 500 yuan, of which about 57% are above 1 10,000 yuan, and nearly 80% students spend more than 5 1 yuan on snacks, accounting for about 10% of the living expenses. Compared with other universities, Beijing Normal University has a higher level of living consumption. Opening an imported snack shop here not only has a market, but also the target consumers have corresponding purchasing power.

② Consumer psychology

As a young group, college students are no longer just eating snacks to satisfy their hunger. Snacks mix the coolness of frozen coke, the frankness of McDonald's and the crispness of French fries. It is a life attitude that can be shared, and you can also find pure life fun and personalized expression of speaking freely. Students are willing to add a life concept while consuming.

Besides eating snacks, more and more students take products written in foreign languages, which are beautifully packaged and delicious as gifts. This is mainly because of the impression of imported food.

③ Consumption habits

Students of Beijing Normal University usually buy snacks in supermarkets or convenience stores. Supermarkets also have shelves for imported food, but there are still few styles and high prices. If you want to buy imported or other styles, it is extremely inconvenient to go out to Xiangzhou (Jusco), Gongbei (Wanjia), Jida and other urban areas.

④ Consumer price

Although the consumption level of students in Beijing Normal University is not low, after all, consumers want to buy good and cheap goods. Therefore, even if it is known from the previous analysis that students of Beijing Normal University are willing to buy imported snacks, if the price is too high, it is still unacceptable to any consumer, so the snack price of this imported snack house is positioned at a medium price.

Competitors are mainly supermarkets and convenience stores selling snacks at home and abroad. Their main advantages are:

1. Cheap price

The main snacks in supermarkets and convenience stores are domestic brands of snacks and some imported foods. Supermarket convenience stores have established a perfect logistics network and procurement team in the early operation. So the cost is lower, which makes the commodity price lower.

2. Have a certain customer base. Because of the convenience and low price of supermarkets and convenience stores, a large number of consumers are used.

1. Feasibility of project operation

(1) Follow the trend

Students in Beijing Normal University have a great demand for snacks, especially novel and delicious snacks. Therefore, many small shops will sell snacks to earn profits on the basis of their original business, but there are few types and styles. Can't meet the needs of students at all. Similar online stores have appeared, but the quality is not guaranteed, and the number of styles still cannot meet the needs of students. Therefore, it is a trend to open snack bars to meet the needs of students.

(2) Geographical location (purchase)

Beishi is near Macau (Gongbei), Guangzhou and other places. It is said that imported snacks are wholesale places, and there is no problem of inconvenient purchase. Coupled with the development of network technology, it is very possible to buy goods online.

(3) Sufficient funds

All expenses such as store rent, decoration and commodity cost are within 200,000 yuan, and such stores have high profits because of high commodity prices. Coupled with the high cost of moving, you can also work hard on decoration and publicity.

2. The uniqueness and innovation of the project

Although there are supermarkets, convenience stores, canteens and other businesses selling snacks in our school, there are no businesses specializing in selling snacks. In the case of market demand, we broke through the sales of single snacks, but focused on the word "import", that is to say, everything from snacks to shelves to the decoration of the whole store is different from ordinary snack shops, but a snack shop with a unified image of imported snacks in packaging, decoration and overall pattern. It not only sells imported snacks, but also makes customers who come in to buy snacks feel a different atmosphere from ordinary snack shops. While selling snacks, attract customers to pay more attention to the choice of packaged snacks, including their favorite colors, the trinkets of cartoon characters they like to collect, the tastes of snacks in a certain country they are interested in and want to know, and so on.

At present, the students of Beijing Normal University Zhuhai Branch have to go to the city by car to buy this kind of imported goods, so it is inconvenient to drive for a long time. But now some students open small snack shops in the dormitory, but there is no quality guarantee and the packaging is not very satisfactory. We want to open an imported snack shop in the form of a physical store in Zhuhai campus of Beijing Normal University. The quality is guaranteed, and it can be stipulated that you can buy N yuan and deliver it to your door. You can also engage in some preferential activities in various festivals to attract customers to buy. At the same time, we can also promote festivals in other countries to customers, let them know their culture and be more interested in our imported snack shops.

In the market, the consumer groups of imported snack shops are biased towards women and children. Therefore, through this actual situation, we divide the market of Beijing Normal University Zhuhai Branch into male market and female market. In the market survey, 65.97% of the respondents were women, while 34.03% were men. Compared with men, the proportion of women in favor of opening imported snack shops is more advantageous.

1. Target market

According to the consumer groups in the imported snack bar market, combined with the fact that the ratio of male to female students in Beijing Normal University Zhuhai Branch is 3 to 7, and the advantage of girls' market approval rate in the previous market survey, we draw the following consumer groups:

(1) The main consumer group is girls.

A comprehensive questionnaire survey was conducted among consumers and students who imported snacks. The results show that most of them are girls who are willing to consume imported snacks. This is not only related to the ratio of male to female in Beijing Normal University (about 3: 7), but also conforms to the consumption characteristics of female students. It is a girl's nature to love snacks. For those delicious and beautifully packaged snacks, we import some snacks sold in snack shops, including beautiful packaging boxes worth collecting and snacks from different countries. It is difficult for girls to resist all kinds of temptations. Moreover, girls are the main members of Harbin, Korea and Japan, and they will be interested in all kinds of things in these countries. Therefore, snacks in these two countries will also attract many female consumers in Harbin, South Korea and Japan. What is more striking is that girls act as decision makers and buyers of imported snacks almost at the same time. Therefore, women are the absolute main consumers of imported snack shops.

(2) Positioning of potential consumer groups: male. Although boys are not very interested in snacks, it is inconvenient to go out to buy things because of our remote geographical location in Beijing Normal University. So in some occasions like Valentine's Day, Christmas or friends' birthdays and lovers' anniversaries, boys need to give gifts to each other, so it is a good choice for them to import beautifully packaged snacks from snack shops.

2. Market positioning

(1) From the previous market survey, we found that the main reason why we won't go to imported snack shops is that the price is too expensive (see Figure 5), so we divided the price of products into two grades, one is the middle price, and the other is the high price. The two levels can give consideration to customers with different consumption levels, give customers more choices, and break their concept that imported snack shops must be expensive.

(2) There is a snack bar in Yuehua District, Zhuhai Branch of Beijing Normal University, but judging from the decoration of the store, they did not focus on the design of the store. Therefore, we should seize this point and find the competitive advantage of our imported snack shops from the gap of our competitors. Therefore, it is decided that the overall decoration style of our snack bar should be simple in big parts and exquisite in small parts. From the overall purchasing environment, it gives consumers a comfortable feeling, but it feels that we are very attentive to small details.

(3) Our imported snack shop is located in Haihua District. According to the survey report, 52.08% of the students want to open the imported snack shop in Haihua District, which has a wide range of branches and is close to Yanhua District, so there can be people in two areas at the same time.

The name of the imported snack store is rock sugar.

1. Media advertising

According to the physical location of the candy imported snack shop-the campus of Beijing Normal University and the target market-teachers and students, the main ways of advertising are to buy advertisements on Muduo (balcony network) website and distribute leaflets and magazines on campus. The purpose is to make rock sugar attract the attention of the target market quickly through advertisements in the early stage of opening a store, at least to understand the geographical location and main products of the store, so as to improve its popularity.

Make a profit discount

(1) product portfolio promotion

(2) Holiday discount promotion

There are two purposes for issuing membership cards:

(1) It is convenient to manage members, keep abreast of customer needs, and provide convenience and services that can meet customers' greatest needs in a timely and appropriate manner.

(2) Give profits to old customers and provide more valuable services, thus stabilizing customer loyalty.

There are some risks in opening a business, and opening an imported snack shop is no exception. Imported snacks belong to high-end snacks, which are more expensive. Compared with domestic snack shops, opening imported snack shops is more risky. The following are the risks we will face when opening an imported snack shop this time.

Imported snacks are generally beautifully packaged and light in appearance, and belong to high-end boutique snacks compared with domestic snacks. So the cost of imported snacks will be higher than that of domestic snacks. The higher the cost, the higher the price of snacks. Compared with domestic snacks of similar products, there is obviously no price advantage.

Imported snacks are more expensive, and the consumers who generally buy them are people with better economic conditions or people who like foreign snacks. However, compared with ordinary consumers, because there are similar products in domestic snacks, they are more inclined to buy domestic snacks with lower prices. Few people consume foreign snacks, which will lead to the accumulation of goods and unsalable sales.

The source of imported snacks is extremely important. Some manufacturers will sell some snacks with slightly poor quality to wholesalers for personal gain. Manufacturers believe that small quality problems are not a problem, but if consumers are poisoned by snacks, it will implicate wholesalers and cause certain economic, spiritual, reputation and integrity losses to wholesalers.

There is also that imported snacks are expensive, and some promotional activities will be used when there is unsalable sales. But at this time, snacks are approaching the shelf life, and due to the weather, snacks will begin to deteriorate.

Snacks need to be transported by means of transportation from production to merchants, and snacks will collide during transportation, resulting in appearance deformation. For example, fragile biscuits will be squeezed during transportation, resulting in broken biscuits; The beverage in the tin can will be deformed due to the strong collision during transportation. Consumers will not buy defective snacks. Therefore, the defect of goods is also an investment risk of merchants. In order to avoid this risk, we should negotiate with snack manufacturers about the defects of snacks caused by transportation.

Imported snacks are generally more expensive, beautifully packaged and look like fine products. At present, eating foreign snacks is a high consumption for many people, and they will think that domestic snacks are cheap and do not need to eat expensive foreign products. Therefore, it takes some investment and patience to gradually integrate the concept of foreign fine snacks into the younger generation.

Although the price of imported snacks is higher than that of domestic snacks, the profit margin is not as big as expected. In order to ensure the passenger flow, the location of the store should be in the prosperous area, and the rental input of these prosperous areas is higher than that of ordinary stores. In addition, there are usually other supermarkets, snack bars, fruit shops and so on. Around the bustling area, this virtually formed a competitor of imported snack bars.

Our imported snack shop is located in the downstairs of Haihua Building 7, which is a bustling shopping area of Beijing Normal University and can ensure the passenger flow. But there are OK convenience stores, supermarkets and fruit shops around, forming competitors of imported snack shops. Some students originally wanted to buy imported snacks, but suddenly changed their minds after watching other snacks or fruits. Therefore, the quality of the address of imported snack shops will also be a risk of opening imported snack shops.

At present, there are many kinds of snacks, and the products are being updated one after another, so it is not only the exclusive product of children and middle school students, but also favored by many adults. For college students, snacks are almost indispensable. They can relieve smoking addiction in their leisure time, make friends and classmates have fun at meals, and can also be a good "decompression medicine" for students when they are stressed. Snack shop projects mainly focus on snacks of snack food (specific categories will be explained in the next chapter), with some cigarettes, wine, drinks, tea and simple toys or accessories as auxiliary materials. It can also be paired with snacks eaten as a child, and the selling price is the same as that of a child (this selling point is good, and the focus is on publicity and creating an atmosphere). Mainly retail, supplemented by wholesale. Sales include single sales, wholesale sales and batch weighing sales. The target consumers are young white-collar workers, and students and children are affiliated consumers. Mainly around the store belongs to the consumer-oriented radiation community. Of course, we need to sell online and add some extra services. The plan of online sales will be carried out after the physical store opens and operates normally.

First, the location of the snack bar is where students can reach out of school. There are many people here, and tourists have no worries.

Second: At present, there are no other regular snack sales points at the school gate except the bagged snacks with limited tastes in the supermarket. Running a regular and distinctive snack bar here just meets the requirements of the majority of students.

Third, our main product is dried nuts, which are easy to preserve, so we don't have to worry about going bad if we can't sell them in a short time.

Fourth, the cost of investing in small-scale snack shops is low.

Fifth, there is no similar snack bar nearby, so the competition among peers is relatively small.

1. Budget all expenses.

2. Apply for food license, business license of individual industrial and commercial households, tax registration certificate, go through relevant formalities and sign relevant contracts.

3. Randomly distribute questionnaires to classmates to find out their tastes and collect suggestions.

4. Visit similar stores, learn about all kinds of sales, passenger flow and compare prices.

5. Inquire about the source of goods and shop around to ensure the quality pass and the price is reasonable.

6. Formulate relevant preferential policies, conform to the trend, and eat more snacks with low calories and multiple flavors.

7. Do a good job in store decoration and reasonably arrange the equipment in the store.

8. Organize recruitment according to the actual situation of the store.

9.*** Discuss the purchase quantity and variety of the first batch of goods.

10. Plan the form and method of the opening ceremony in advance.

According to the requirements of the project, the products sold are mainly snack foods, supplemented by tea, cigarettes, wine and other things.

From the perspective of commodity packaging, it can be roughly divided into packaging, bottled and bulk commodities. Here, the goods for sale are roughly classified according to the packaging and category of the goods.

Packaging and bottling:

1. Leisure food: candy, preserved fruit, candied fruit, roasted seeds and nuts, cooked food and puffed food.

2. Hungry food: biscuits, cakes and instant noodles.

Cost analysis: Initial investment cost: 46,000 yuan.

1) water and electricity rent: 1.5 million yuan.

2) Decoration cost: 6,000 yuan.

3) Shop equipment: 6,000 yuan

4) Initial purchase: 1 1,000 yuan.

5) Employee salary: 8,000 yuan/year

6) Fees for relevant certificates: 500 yuan.

7) Publicity expenses: 500 yuan.

8) Working capital: 65,438+0,000 yuan.

Total: 56,000 yuan

Backup measure 1: there may be a shortage of staff during weekend holidays and peak sales season. Consider recruiting part-time students and paying them by the hour.

Backup measure 2: Buy seasonal snacks according to the actual situation (such as consumers' tastes changing with the seasons).

Backup measure 3: in the off-season, the shelf life of the product should be long enough to be returned. Backup measure 4: When some products are not well sold, reconsider the proportion of procurement, sales and inventory and make appropriate adjustments.

Advantages:

1, the product has characteristics;

2. Greater demand provides us with more room for development;

3. The location is close to the target consumer group, and the tourist source is stable;

4. In marketing, we will adhere to the principle of "best quality";

5. Our store is simple in internal organization and coordination, and easy to operate and manage.

6, the purchase channel is simple (mainly from Taobao fixed stores).

Disadvantages:

1, which is not well-known and has not yet formed a huge consumer group;

2, small scale, long-term operation can produce benefits.

Threats:

1, if the operating profit is high, it will attract other businesses to invest in this field and intensify competition;

2. The number of target consumers is less than expected, which directly leads to profit reduction or even loss;

3. Nearby competitors have high prestige among consumers, which makes the competition more difficult.

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