1. Information portal?
The technical content of this kind of website development mainly involves three factors:
1, the type of information carried. Such as whether to carry multimedia information, whether to carry structured information, etc. ?
2, the way and process of information release. ?
3. The order of magnitude of information. At present, most comprehensive portals of governments and enterprises belong to this kind of websites. ?
Such as Sina, Sohu and Xinhuanet.
Second, the corporate brand website?
Corporate brand websites can be subdivided into three categories:
1, corporate image website: shaping corporate image, spreading corporate culture, promoting corporate business, reporting corporate activities and demonstrating corporate strength. ?
2. Brand image website: When an enterprise has multiple brands and the market positioning and marketing strategies of different brands are different, the enterprise can establish its own brand website according to different brands to target different consumer groups. ?
3. Product image website: the website of a product, focusing on the product experience. For example, a car manufacturer establishes a new car image website every time a new car is listed; Mobile phone manufacturers launch new mobile phone photo websites; New image website of real estate developers. ?
For example, Lenovo IBM also has www.00kj.com. Of course, this kind of website has its practicality! ?
Third, the trading website?
Trading websites can be subdivided into three categories:
1, B TO C website: namely (business-to-consumer), business-to-consumer, mainly shopping websites, equivalent to traditional department stores and shopping plazas. ?
2.B TO B website: namely (business-to-business), business-to-business website, which is equivalent to the traditional raw material market, such as electronic components market and building materials market. ?
3, C TO C website: that is, (CONSUMER TO CONSUMER), consumers, mainly auction websites, equivalent to traditional flea markets, flea markets, waste collection stations, one-dollar auctions, selling waste products and old supplies. ?
For example: Taobao, Yi Bei, Pat;
Fourth, community websites?
Community website refers to a large website with many registered users, similar to BBS! ?
Such as cat flapping, Tianya and so on. Of course, big portals also have their own forums.
5. Websites of offices and government agencies?
1, corporate office affairs website? ?
This kind of website mainly includes enterprise office affairs management system, human resource management system, office cost management system and website management system. ?
2. Government Office Website
For example: the window of the capital, the website of Beijing Taxation Bureau?
6. Interactive game website?
7. paid information website?
Eight, functional website?
This is a new type of website that has emerged in recent years, and Google is its typical representative.
For example: Baidu?
9. Integrated website?
The common feature of such websites is to provide more than two typical services, such as Sina Sohu.
The following is the preparation work of enterprise website construction (for reference only)
? Enterprise website generally refers to the website whose main content and service are the products and services of the enterprise itself. According to different needs, the functions of the website will be very different. Some of them just publish company information, and some also carry out business activities such as ordering food online, but they are basically the same as. Com company website and e-commerce website serving the enterprise itself.
First, clarify the purpose of website construction?
The purpose of building a website will play a decisive role in the planning and implementation of the website, so pay attention before building a website. The purpose of general enterprises to build a station mainly includes:
1, release enterprise product and service information?
2. Introduce the enterprise history and brilliant achievements?
3. Collect customer feedback?
4. Online market research
5. Develop network marketing?
6. Online customer service
7. Gradually promote e-commerce, etc.
Enterprise website construction should first take marketing as the basic purpose. Compared with traditional media, the marketing function of website has obvious advantages in time, region, interaction and cost. The main purpose of website publishing product and service information is marketing promotion. Many enterprises don't pay much attention to the customer service function of websites, so they attach great importance to this function when building websites for enterprises, because it is very important for enterprises to serve existing customers well. Using the website can save a lot of time and expenses, and at the same time, it can respond to customers' opinions quickly. We should correctly understand the role of websites, don't underestimate the construction of websites, and avoid dealing with the Internet and boss-oriented websites. With the increasingly prominent tool of the Internet, the wide application of this tool will promote the implementation of online transactions and e-commerce, so the scalability of e-commerce should also be considered when conditions permit.
? Second, make a website construction plan?
Most enterprise websites lack a plan, and the plan is mainly to arrange and coordinate relevant departments of enterprises to jointly build websites. Website construction is not a matter for one person or a department. Make overall arrangements for the affairs that all departments of the enterprise should be responsible for. The main contents of the plan include: the schedule of website construction, the collection and arrangement of contents, the determination of website functions according to the purpose of website construction, whether the website design is done by the enterprise itself or entrusted, website testing and release, website promotion and cost budget.
? Third, enterprise resource integration.
Avoid stereotyped website content: leaders' speeches, company profiles, business scope and other very simple information. The less information there is on the website, the less effective it will be. So the content of the website should be as rich as possible. It is best to integrate and analyze the resources of the enterprise and sort out the contents according to the demand and market conditions. I have met some enterprises that are unwilling to put their latest products online, mainly for fear of imitation and plagiarism. In fact, if your products can play a leading role in the market, you should have the confidence to constantly surpass the present. Some companies don't know how to arrange the content of their websites. Enterprises can use websites as salesmen. What should he say to the customer? What content is convincing to customers? ?
? Fourth, the website construction method?
Is it self-built or commissioned by a professional website production company? Because of the limited conditions, small and medium-sized enterprises generally choose to entrust professional website production companies to produce websites, which can save the cost of recruiting professional website designers and producers. However, when choosing an agency, it is still necessary to make a careful investigation. After all, web design is a professional matter, so we should know as much as possible about the web design, web production ability and reputation of the agency. It should be pointed out that:
1, domain name registration?
Domain names can be said to be "online trademarks" of enterprises, so the choice of domain names should be consistent with registered trademarks for easy memory. When registering a domain name, it should also be noted that many domain name registrars change the management contact and other items of the domain name into their own company information when registering in the international domain, so the domain name is actually not yours.
2. Virtual host
? Virtual host is the storage space of web pages. The quality and stability of virtual hosts directly affect the speed of website access. Don't use a cheap mainframe, just have the right amount of space. The main criteria are bandwidth, host configuration, CGI permissions, database, services and technical support.
3. Web design (program development)?
Web page design should be consistent with the company's corporate identity (VI), mainly according to the purpose and function of building a website, planning what style you need and whether you need to install programs, such as forums, communities, message boards (feedback forms), etc. ?
Verb (abbreviation for verb) official website planning book?
After the above work is basically done, a formal website planning book should be written to ensure the smooth progress of website construction, which can be used as a reference for website construction management and supervision, and can also be handed over to a professional website production company to guide website design.
At present, the quality of domestic enterprise websites is generally not high, and many websites are simple in content and not updated for a long time. In website construction, many enterprises do not pay attention to the preparation work before website construction. In this way, after the website is built, there are always unsatisfactory places that need to be revised, which will consume a lot of manpower and material resources. It is suggested that enterprises should pay full attention to website construction before website construction. The website is not only an "online image project", but also reflects the company's work style. More importantly, after the website is completed, we should make full use of the website for online marketing and give full play to the role of the website.
How to judge the quality of a website builder?
The first point: how long has their website construction company been doing websites? Of course, the longer the station is built, the better.
The second point: What are the technical abilities of their technicians, how long they have been working on the website, whether their experience is good, and whether the div+css layout of the webpage is suitable for all browsers.
The third point: how about their later maintenance, whether they can maintain it for free, and who will add the website information needs to say in advance.
The fourth point: What fees does the website fee include?