Since its establishment, the club has always insisted on serving teaching, scientific research and readers, and has formed its own brand and resource advantages based on the discipline advantages of the University of Electronic Science and Technology of China. In the past 20 years, the publishing house has published a large number of textbooks for graduate and undergraduate students, textbooks for higher vocational colleges, textbooks for secondary vocational schools, various training textbooks for serving the society and various academic works, and gradually formed a book structure with complete categories and distinct levels. The published books have successively won the National Excellent Science and Technology Book Award, the National Excellent Best-seller Award, the Excellent Textbook Award of the Ministry of Education, the National Excellent Best-seller Award of University Press, the Sichuan Book Award and other awards at all levels, realizing the unity of social and economic benefits.
As a university press, the University of Electronic Science and Technology of China Press has always been aiming at serving the teaching and scientific research of our university. The agency has been striving to provide the best quality and most favorable service for teachers to publish books, publishing a large number of teaching materials and academic works for school teachers every year, and making due contributions to the discipline construction of the school. For example, the National Teaching Base Series of Engineering Mathematics published by this institution has played an important role in the construction of the University of Electronic Science and Technology of China's mathematics base.
In order to actively cooperate with the reform of the school and realize the rapid development of the publishing house, the publishing house is integrating editing resources, giving full play to its brand advantages, constantly establishing Scientific Outlook on Development, and striving to continuously contribute excellent quality books to the society and serve the development of knowledge economy and the implementation of the strategy of rejuvenating the country through science and education. The printing center of the University of Electronic Science and Technology of China Press is the department responsible for the printing of books (e-books) and the collection and archiving of books and materials, including the publishing department and the reference room. The predecessor of the printing center is the publishing department, which grows with the development of the publishing house. Over the years, in the process of printing books, the printing center has always put the improvement of printing quality in the first place, providing readers with a large number of high-quality books from content to binding and printing, and achieved good double benefits.
In 2004, the book printing quality of this publishing house ranked 42nd among more than 500 publishing houses in China, and in 2006, its provincial excellent products ranked second among provincial university publishing houses. In 2009, the quality of book printing ranked fourth in the province, and the university press ranked first. The marketing department is mainly responsible for the product marketing planning, product promotion and after-sales service of the publishing house, and consists of two departments: the marketing department and the distribution department. The marketing department has an excellent and dedicated marketing team with strong adaptability, full of true feelings and enthusiasm, solid professional and technical ability and strong business ability.
The marketing department is set up under the marketing department: organizing marketing planning scheme with "market demand as the guide", which is mainly responsible for information tracking, analysis and contact with readers in the book market; Responsible for formulating and implementing the marketing strategy of books; Responsible for the marketing, publicity, exhibition and rental of books; Organize and cooperate with various advertising operations; Build a publishing house e-commerce platform and organize the implementation of publishing house e-commerce marketing activities; Undertake tasks such as planning topics in combination with market analysis.
The distribution department under the marketing department: with the development purpose of "unity, harmony and innovation", it is mainly responsible for the book distribution management of the agency and opening up the national book distribution market. Responsible for the storage and transportation of books, warehouse management and book distribution; Responsible for the settlement of book sales; Responsible for the operation and management of the issuing unit.