Marketing is an important part of enterprise management activities, and marketing is an important branch of management. Generally speaking, the major of marketing is to train "businessmen". Today, with the gradual improvement of market economy, enterprises and companies, as independent economic entities, will be unthinkable to "do business" with scientific and modern marketing means without professional marketing talents.

Marketing theory was born in America in the early 20th century. After the reform and opening up, China began to introduce marketing. Marketing is a major with more contacts with people, so this major needs strong language and writing skills, interpersonal skills and basic ability to analyze and solve practical marketing problems. Students who are extroverted and good at communicating with others are more likely to adapt to this major and have more advantages in their future work. Shy, shy and unsociable students are not suitable.

Excellent marketing needs many new ideas, so students with strong innovation ability and frequent new ideas will also have certain advantages in marketing. Relatively speaking, marketing is a practical type of economic management major, which is a good choice for students who want to do practical work.

Business development goals:

Business training objectives: This major trains senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments.

Business training requirements: Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and knowledge of management, economics and modern marketing;

2. Master the qualitative and quantitative analysis methods of marketing;

3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;

5. Understand the theoretical frontier and development trend of this discipline;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Main course:

Main subjects: economics, business administration.

Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing and market research.

Main practical teaching links: including course practice and graduation practice, generally arranged in 10- 12 weeks.

Study time: four years

Degree awarded: Bachelor of Management

Employment of marketing major

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketing personnel are indispensable talents for all enterprises, especially for large enterprises. According to domestic statistics, since the mid-1980s, more than 2,000 talent exchange meetings have been held or co-organized by China business circles, and at each talent exchange meeting, marketers are the most popular and in short supply. With the increasingly fierce market competition, this trend will become more and more fierce in the future.