A. if you want to open a clothing store, you need to calm down. How strong is it? How much business can you do? First of all, we should consider our own investment strength and the loss budget that can be supported.
B.is it impulsive to open a clothing store? Or a long-term plan? Opening a shop is a business, not a temporary pleasure. Those young people should especially consider it. Things like losing jobs and property happen every day.
C.do you have the perseverance to keep the store? Do you have the spirit of suffering? I have also seen countless bosses with dull eyes sitting in the store in a daze. Do you have the patience to look after the store? Do you have the spirit of getting up early and getting greedy for the dark?
D. Dare to earn and lose. Business life is a truth. He can't have a smooth ride. Can you stand temporary depression and loss? The most important thing is to have the confidence to move forward? I won't say too much about other aspects, which is rather verbose. What vision, management, management. . .
2. Capital application and budget for opening a clothing store
How much does it cost to open a clothing store? Many friends are asking, what kind of store do I want to open and how much do I need? The use of funds is budgeted according to different storefronts, different sources of goods and different decorations. Many times, there is no way to answer you in one bite. I'll list the areas that need funds, and you can do the math yourself!
A. disc shop fund
B. Decoration funds
C. Display props (shelves, hangers, models, etc.). )
D. open a foreign trade clothing store and finally purchase funds.
This problem is also common, especially the first shipment. For goods with different prices, the use of natural funds is also different, but for a shop with simple decoration and uncomplicated display, about 200. 30 square meters of goods can support a business opening. My so-called opening is to hang a sample and make it up as soon as it is sold. In fact, this method is quite troublesome. I think some veterans understand this, right? If you remove this amount, you can calculate the average price of the goods and calculate the funds needed for the goods yourself.
3. How to open a foreign trade clothing store?
The positioning of foreign trade clothing products is the most critical. From my experience in selling foreign trade clothing, I think it is precisely because of the maturity and shrewdness of customers' consumption awareness of foreign trade clothing that this market has been created. Most customers like the workmanship and styles of fashion brands, but they don't have the economic base to buy these brands often. Therefore, customers of foreign trade clothing generally have some brands and the ability to look at clothing, and some are likely to be veterans, so don't be ignorant.
In fact, there are signs of foreign trade clothing everywhere now. The most fundamental reason is that the design of foreign clothing brands is unique, and many people want to borrow the light of foreign trade clothing. In fact, there are all kinds of foreign trade stores now, many of which are wholesale from Xiaoximen and Trade City and sold in foreign trade. In a word, foreign trade clothing is simply said: it is the first-class brand clothes in big shopping malls, which are sold in foreign trade stores. The price is much cheaper. Cost-effective, so it is easier to get the love of young people who pursue fashion. But compared with shopping malls, especially the size is not complete, there are not many styles of the same brand, but there are many brands. Dozens of square meters of small shops, first-class fashion brands can be found, and many are still unheard of.
The key to the operation of clothing stores is two points: purchasing goods and selling goods. Although the purchase of goods is the most important, let's not talk about it. Because this involves many problems, it can't be explained clearly in one or two sentences. But how to sell the goods, do you think too much?
Selling goods not only refers to your business attitude, but also your own store, which will be very enthusiastic to customers at first, but these are owned by the store. How can you sell better than others? In the same street, it is often seen that some bosses seem to make money easily, and his price is not very low. Although his stream of people is not bustling, it is always a trickle. The important thing is that his profits are particularly high. The hardest worker can't compare with him, and he can only expand his profits by opening branches. People who have made clothes often feel this way when they come out. They are not suitable for opening a shop. Some people just know how to do it ... those who just follow other people's ass without thinking about themselves can't do their own shop well.
Tell you a few methods I often use:
One: film pasting method:
People's psychological feelings about price and beauty are obtained after comparison. Therefore, it is necessary to compare and sell the clothes that are mainly promoted. When customers choose clothes for sale, the clothes with higher prices next to them should be displayed for their own comparison. You sell real clothes, and you tell customers how to distinguish them with imitations. After wearing them, they feel completely different. Even if the price is higher, people are willing to spend more money to buy it. When a room is full of colorful, people will be very picky, and the simple one is the easiest to shoot.
Two: a large number of low-priced goods can bring popularity.
China people like to follow the trend, and most people can't make up their minds. There are always one or two natural leaders in a group. Their words are particularly influential. So we should stimulate key people to talk more. Once they are enthusiastic, they will judge that this is a real brand, and people who are reasonable in price and understand the goods will speed up the judgment of people around them. For such customers, you should not see the mountains without water. These key people can help you bring many customers and help you "sell" a lot.
Three: You should know your clothes better.
When you meet customers, tell them enthusiastically how to distinguish the workmanship, fabric, dyeing and auxiliary materials of clothing. The price difference between real clothes and imitation clothes, the reasons for cutting labels, etc ... Some people are proud of their faces and don't like others knowing how to dress themselves, but they are all curious about the clothes themselves. The more customers know about clothes, the more willing they are to buy your clothes. Spending little money on high-end clothes, even if the color is not so perfect, is the best feeling.