wuhan media and communications college of huazhong normal university
Radio and Television Journalism (4 years for both arts and science)
Training objectives: This major trains applied journalism professionals with basic theories of radio and television journalism and extensive knowledge of culture and science, who are familiar with China's news propaganda policies and regulations, have high quality, strong ability and innovative spirit, and are fully developed morally, intellectually, physically and aesthetically.
The main courses include news interview, news writing, introduction to radio and television, introduction to journalism, introduction to communication, Chinese news history, foreign news history, radio and television editing and production, program hosting, news ethics and law, public relations, introduction to art, advertising, news editing and so on.
Be awarded a bachelor of arts degree
Communication (direction of network communication) (4-year undergraduate course in arts and sciences)
Training objectives Based on the basic theories of communication, journalism and information science, this major aims to cultivate compound and applied talents with solid and systematic theoretical knowledge of communication and journalism, strong practical skills, computer and network information application technology, familiarity with network communication environment, network communication skills and comprehensive communication practice ability.
Main courses: introduction to journalism, introduction to communication, introduction to online communication, history of Chinese and foreign news communication, communication ethics and regulations, communication and development of new media, basic network technology and application, integrated marketing communication, media operation and management, planning and production of electronic publications, introduction to e-commerce, public relations, web page design and production, etc.
Be awarded a bachelor of arts degree
Department of management
Media characteristics of management innovation
Information management and information system (four years of arts and sciences)
Training objectives: This major has the theoretical basis of modern management, computer science and technology knowledge and application ability, grasps system ideas and information system analysis and design methods, as well as information management knowledge and skills, adapts to the requirements of modern economic development, has a solid foundation, strong application ability, and is full of innovative consciousness and pioneering spirit. Can be engaged in information management and information system analysis, design, implementation management and evaluation in national management departments, enterprises and institutions, financial institutions, cultural media, scientific research units and other departments.
The main courses include macroeconomics, management economics, management principles, marketing, operational research, information management, information storage and retrieval, information investigation and analysis, computer application foundation, computer network, management information system (MIS), database foundation, multimedia technology and application, analysis and design of management information system, information security technology, etc.
Be awarded a bachelor's degree in management
Public enterprise management (direction of cultural industry management) (art undergraduate course system is 4 years)
Training objectives This major trains high-quality applied talents with good cultural and artistic quality and high-grade cultural and artistic appreciation ability, mastering the operating characteristics and laws of cultural industries, understanding the information and development trends of cultural and artistic at home and abroad, having basic knowledge of modern management, economy and law and basic ability of international cultural communication, and being able to engage in management work in various cultural industry administrative departments, cultural education, press and publication and other institutions.
The main courses include management principles, introduction to art and aesthetics, introduction to cultural industry, media operation and management, cultural marketing, intellectual property rights and cultural industry, cultural policies and regulations, cultural industry management, cultural performance planning, film and television product appreciation, etc.
Be awarded a bachelor's degree in management
Public enterprise management (direction of cultural industry management) (four-year undergraduate education in arts and sciences)
Training objectives: This major trains applied professionals who have solid basic knowledge of culture, good appreciation of culture and art, modern management knowledge and skills, master the operating characteristics and laws of cultural industries, understand the development trend of culture and art at home and abroad, and can engage in cultural industry management, production and operation of cultural products, and international cultural exchange and dissemination in party and government propaganda and cultural departments, cultural enterprises and institutions, various media, cultural tourism and exhibition units.
The main courses are management principles, management economics, management psychology, marketing, human resource management, management information system, introduction to cultural industry, introduction to communication, cultural resources, operation and management of cultural industry, theatrical performance planning, media management and marketing, introduction to art and aesthetics, introduction to cultural brokerage, etc.
Be awarded a bachelor's degree in management