College students are a potential consumer group. Generally speaking, there are some clothing stores around the school, but the business is not very good. Many people think that as long as one tenth of the students buy the owner's clothes, the owner will make a fortune. Actually, it is not. There is also a lot of common sense in opening a shop around the university. Here are some points for attention in opening a clothing store around the university. Second, determine your own clothing positioning. College students are adults. They have their own independent thinking ability and consumption concept. If we can grasp their consumption psychology, we can prescribe the right medicine. College students are very sunny and like youthful clothes, or comfortable and casual styles, and don't need too exaggerated and cool clothes. When opening a shop around the university, you must choose well-matched and fashionable clothes. Taking summer clothes as an example, T-shirts are the favorite of college students, and cotton long skirts and plaid shirts are popular and popular products among students. In addition, clothing prices should be moderate. The quality of clothes with too low price is not guaranteed, and college students will not patronize; And expensive clothes will also shut out college students who are cash-strapped. Third, decorate the storefront. Deep and wide storefront decoration should be completely different, especially for fashionable college students. Fashion storefronts and bright colors will be highly recognized by college students. Fourth, we need effective publicity methods. Let college students know as soon as possible after the clothing store opens. Distributing leaflets is a practical and economical way. In addition, college students have rich extracurricular activities. Clothing stores can make themselves closer to the people, close the distance with college students and play a better publicity role by sponsoring community activities. If the things in the store are fashionable and updated quickly, it is best to write down the weekly product information and discount news at the door to keep the attention of college students. Fifth, good service attitude. College students have strong self-esteem and fragile hearts. Serving them requires more courtesy and respect. Many sales methods aimed at people in society are not suitable for them. Put an end to the behavior of despising college students' spending power and selling inferior clothes to college students.