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The emblem of Peking University was designed by Lu Xun in August 19 17. The two seal characters of "Peking University" are arranged up and down, in which "North Character" constitutes two back-to-back side statues and "Big Character" constitutes a front statue. The school emblem highlights a school-running concept, that is, the university should be "people-oriented". Universities are big because there are masters and also because there are college students. It is also said that students are above, teachers are below, and teachers are willing to be ladders; Students standing on the shoulders of giants want shine on you to be better than blue. Xu Zhihong, the president of Peking University, said that the real "big" learning, academic greatness, great responsibility and great spirit are all in it. In retrospect, many Peking University students who have graduated for many years have mentioned that what Peking University gives students the most precious is the spirit of "freedom, independence and tolerance". ?

19 16 12, Cai Yuanpei became the president of Peking University, and the following year Cai asked Lu Xun to design the school emblem for him. Lu Xun gave the designed school emblem to Cai Yuanpei on August 7, and it was immediately adopted. Later, it was abandoned for a long time, and it was not reused until the 1980 s. The present emblem of Peking University was revised on this basis.

The emblem of Peking University designed by Lu Xun This emblem of Peking University was designed by Lu Xun, and its pattern and the word "Peking University" in seal script form a circle, which is convenient for making circular badges. Ingeniously, the word "big" below looks like one person, and the word "north" above looks like two people, thus forming the image of "three people make a group". It is also like a person carrying two people, giving people the imagination that "Peking University people have a heavy responsibility on their shoulders". In terms of artistic treatment, this badge has simple composition, smooth and regular lines and rich meanings. It is a common way to form a pattern with the words of the design object, but a clever designer can express the connotation of the logo by forming a pattern with words. Lu Xun's school emblem design has reached this state.

On June 13, 2007, Peking University released the management manual of visual identification system, and officially launched the revised logo of Peking University. The revised emblem of Peking University is enriched and developed on the basis of the emblem pattern designed by Mr. Lu Xun. Peking University identified the red with a specific color value as the standard color and named it "Beidahong".