In our daily life, business plans are becoming more and more important to people. The business plan is a comprehensive project plan. How to draft a business plan? The following is the campus bookstore business plan I compiled for you, hoping to help you.

Business Plan of Campus Bookstore 1 1. Market Status (Based on Field Survey)

1, because there are not many exams in the university, students have a lot of spare time. Some students use this time to apply for some certificates they are interested in, which requires reference books. Because these books are inconvenient and expensive to buy, many students have the idea of buying second-hand, so we will set up our own characteristic bookstore to prepare for the exam.

2. In the option of whether to buy books from the old bookstore nearby, more than 90% of the students expressed their willingness to buy books, which gave us great encouragement.

3. Among the discount options for second-hand books, 4 1% people choose 30% discount, 43% people choose 40% discount, and others are 17%, which provides a good basis for the pricing of our bookstore.

4. More than 70% of the second-hand books we want to buy are new, 37% are new, and 18% are other. This shows that when buying second-hand books, the degree of newness is definitely a more important factor. We (the host of the class reunion planning book) try our best to meet more than 60% requirements when purchasing goods, and the content is complete without any big graffiti.

5. Among the disposal options of old books, selling, giving away and throwing away are the main ones, and few people choose to sell them as second-hand books. Therefore, we must increase publicity, so that more students can use books in the best places and provide us with reliable sources of goods.

6. In "If someone from school comes to buy, would you like to sell second-hand books?" 95% are willing and 5% are unwilling, it doesn't matter, provided that the books sold are not particularly important, indicating that the second-hand bookstore should be the active party in the early stage of supply.

Second, competition.

The main competitors and their advantages and disadvantages are in panzhihua university. The main competitors are the bookstore and online bookstore in the second teaching building.

1. Advantages of Bookstore in Teaching Building 2: Most books are about CET-4 and CET-6 examination materials, academic qualifications examination, postgraduate entrance examination, accounting qualification examination, customs declaration, customs declaration examination and various magazines, all of which are genuine books. The quality of books is guaranteed, which can generally meet the tastes of students with different types of examination needs, and all materials are subject to a 10% discount.

Disadvantages of the second teaching building: the price is expensive, and the types of books are relatively single. Students are unwilling to spend more money on magazines and books other than essential books, and their profitability is not strong.

Advantages of online bookstore: cheap price, convenient delivery without going out. Disadvantages of online bookstores: the quality of books is not guaranteed, and the arrival time of express delivery is fast and slow, which affects consumers' expectations.

Third, the external marketing environment analysis.

1, Economy Because our store mainly faces students from panzhihua university, most of them come from rural families, which affects the overall consumption level of all consumers, so the price of goods is at a low price.

2. Culture Because the consumer group is college students, we should cater to the higher cultural needs of college students in the choice of goods and strive to create the high-quality temperament of this bookstore.

Fourth, the internal environment analysis

1, advantages

(1) The recycling cost of second-hand books is low, and the cost of establishing a second-hand bookstore is not high, and there is a lot of profit space;

(2) Second-hand books are easy to be stored for a long time and have little environmental pollution;

(3) There is no second-hand bookstore in panzhihua university, and no one has entered this market, so entering this market first can occupy this market as soon as possible and make a profit;

(4) Compared with the school library, the second-hand bookstore can provide consumers with the books they need at a lower price, which is not limited by the time and regulations of the library and greatly facilitates consumers;

(5) College students are highly educated and willing to spend a long time on books;

(6) panzhihua university has no strong competitors.

2. Disadvantages.

(1) It is difficult to find the most favorable place to open a shop in panzhihua university, and the rents of shops near the canteen and Xuefu Square are very high.

(2) There are many kinds of books, which are easy to be messy and have a heavy workload when purchasing and sorting.

(3) Pay attention to fire prevention, insect prevention and moisture prevention. This increases the difficulty of management and makes it difficult to guarantee the quality.

(4) The source of second-hand books is not well grasped. If you get a stable supply, you must send someone to buy it, which increases the labor cost.

3. Opportunities.

There is only one second-hand bookstore in panzhihua university, and there is no competitor in the same industry; Teachers' and students' thirst for books is a major feature, which has great market development space. Second-hand books are cheap, and many old books have precious notes for consumers' reference, which not only helps to save consumers' spending on books, but also helps readers to understand knowledge and save learning time. With more and more students taking the postgraduate entrance examination in panzhihua university, new materials for postgraduate entrance examination are expensive, and second-hand materials for postgraduate entrance examination will have more room for development.

4. threats.

In college, many teachers and students don't know enough about second-hand books: the main buyers are students, which is not conducive to the sales of some kinds of books in bookstores, and the target market demand is not easy to meet; Although it was not threatened by the second-hand bookstore, it was threatened by the bookstore in the second teaching building. The purchase channel is not smooth. If you buy it at home, it will increase labor costs and the purchase discount will be low. If the popularity of our store can't be improved in a short time, it's easy to lose opportunities.

Verb (abbreviation of verb) market strategy

1, market segmentation demand difference: reasonably divide consumers with different demand types, provide corresponding books, and meet the needs of different types of consumers, such as those who take the postgraduate entrance examination and take the relevant qualification certificate. , so as to meet the needs of major consumers as clearly and specifically as possible.

2. Selection and characteristics of the target market The target market is all the teachers and students in panzhihua university, which is characterized by a high level of education and a strong desire for books. They need to constantly enrich their knowledge from books, but their consumption power is not very high.

3. Market positioning

(1) The interest orientation is to "fully satisfy customers", strive to satisfy consumers' preferences and needs, grasp consumers' purchasing psychology, and bring convenience and benefits to consumers.

(2) Price and quality positioning should be based on the main preference of consumers in market research for 30% discount on the price of second-hand books, and the price of the main secretary should be positioned at 30% discount on the pricing, and efforts should be made to make second-hand books inexpensive. Let consumers have the feeling of good quality and low price.

4, product portfolio description

(1) product strategy. The strategy should be made according to the priority of the bookstore's target market. Bookstores should have distinctive management and diversified management at the same time, that is, second-hand bookstores should be divided into four modules: study examination, literary classics, university bestsellers and magazines and periodicals. Among them, study and examination should be the main categories, and college bestsellers should be the characteristics of bookstores.

1 study exam. It is the flagship book of a second-hand bookstore. This is because there has been a popular trend of textual research in colleges and universities in recent years. Many people want to take exams not only in computer and English, but also in economic management and education, and often one person has to take several exams, which is a great opportunity for the second-hand book market. In addition, in recent years, the proportion of students taking the postgraduate entrance examination in panzhihua university is increasing, and the high cost of purchasing new materials for postgraduate entrance examination also brings opportunities to the second-hand book market. Therefore, according to this situation, bookstores can pay attention to the selection of books and materials related to textual research when recycling. Bookstores only keep the examination certificates for nearly two years, and they can be resold to waste collection stations to recover costs after the deadline, so as to avoid the backlog of secretaries.

(2) literary classics. This category is mainly put into the literary works of Chinese and foreign masterpieces according to the book classification standard of the periodical reading room of the library.

③ Best-sellers in colleges and universities. This kind of books are mainly the struggles of some business celebrities, some inspirational books and some best-selling campus novels. Such books are generally hard to find in libraries and can only be bought in bookstores. Therefore, I believe that students are more willing to buy a cheap genuine old book, which is very dominant.

4 magazines and periodicals. Students' favorite magazines are mainly sold together with other books through questionnaires.

(2) Campus Bookstore Planning Book Pricing Campus Bookstore Planning Book. Pricing is based on the recycling cost and reuse value of books.

① Flexible pricing. The purchase price of second-hand books can be determined according to the old and new degree of second-hand books and the situation of genuine piracy. Then, according to the requirements of the survey results, the main price can be set at 30% off the original price, and some rare books can be set at 40% to 50% off the original price. Other situations can also be priced according to the specific situation.

② Quantity discount. When consumers buy a certain number of books, they will give a certain discount, about 3%-5%.

③ Member discount. When customers buy books, it is recommended to apply for a membership card purposefully, and members will give a lifetime discount, about 5%-7%.

(3) channels. Channels are divided into two categories: recycling channels and sales channels. After investigation, students are generally reluctant to take the initiative to contact second-hand book buyers, preferring second-hand book buyers to buy second-hand books at home. Therefore, the recycling channel should be the bookstore's active door-to-door recycling, or recycling at the exit of the student apartment at a fixed time, or a cooperation agreement can be reached with the local waste collection station, so that the waste collection station can keep some books with use value, while the second-hand bookstore will sell books with little value to the waste collection station to achieve stable and reasonable supply. Sales channels are mainly physical store sales and online sales. You can communicate with customers and bookstores by establishing QQ group, participate in campus forums to release all kinds of latest news of second-hand bookstores, save unnecessary publicity expenses, keep abreast of changes in consumer demand, and reduce the business risks of bookstores.

(4) To promote consumers' understanding of second-hand books and improve the popularity of second-hand bookstores on campus. Bookstores can hand out leaflets and put up advertisements. On holidays, discount measures will be taken when books are purchased in a certain quantity or price. In addition, when some societies hold activities, they can give sponsorship, get naming rights and improve the popularity of second-hand bookstores.

5. expenses

Direct marketing expenses budget 1000 yuan, promotion expenses budget 20XX yuan, storage and transportation expenses budget 20XX yuan, and other marketing expenses budget 1000 yuan. Therefore, the total marketing expenses budget is 6000 yuan.

Summary of intransitive verbs:

Generally speaking, this project has the advantages of low investment cost, short payback period, low investment risk, high return on investment and low operation difficulty, and is suitable for inexperienced college students to invest.

Campus Bookstore Business Plan 2 I. Project Background

Graduation is just around the corner, graduates will have many books that they don't want or can't take home, and the non-immediate transfer of these books will make junior students unable to obtain old book resources in time, so that they will spend more money to rush into the off-campus old library to find books in the new semester. The "Let Aifei" bookstore sells the recycled old books to the needy students in the lower grades, and builds a platform for the lower grades to buy old books, saving them money. You can also encourage people to use old books and spread the concept of environmental protection-most of the profits earned by bookstores are used for public welfare except costs, so that people who sell and buy books can become volunteers in a broad sense. Therefore, instead of experiencing the embarrassment of graduation sales and waste paper sales, graduates should let books play the greatest role in spreading knowledge. Donate or sell unused books for free to "let love fly".

Second, the significance of the project

1. Pass on love, spread knowledge and change fate. The establishment of the "Let Love Fly" fund can benefit more donors. Donate according to the needs of donors, and create a fly bank. It is more meaningful and effective than directly donating old books of graduates. Graduates' books are of the greatest use to college students, and they can continue to exert their residual heat in colleges and universities.

2. Choose the "Love Library" created by the readers' association to let students borrow it for free, and put the idle books in the "Love Library" into the "Let Love Fly" bookstore for charity sale, which will promote a virtuous circle and achieve a win-win situation.

3, humanistic care, convey the public interest. Through this project, the concept of public welfare is spread, the public welfare heart is conveyed, the public welfare action is relayed, and the sense of social responsibility of college students is enhanced, which is conducive to the formation of the concept of mutual assistance and friendship and the social atmosphere of enthusiastic public welfare.

4. This project can be regarded as a model of public welfare entrepreneurship, which can greatly promote public welfare entrepreneurship. Non-profit entrepreneurship adopts innovative business methods, taking into account social and economic benefits, including the establishment of for-profit enterprises that take into account social interests. Let Aifeixiang Bookstore grasp the social needs and help solve some social problems. But it can also create economic benefits, and it is easy to popularize, worth popularizing and has great development potential. this is ...

5. The project is sustainable, can be done in daily life, and can digest the largest number of books most effectively. When the project is extended to all colleges and universities, it can even solve the employment problem of some people.

6. It can provide a practical platform for college students and greatly expand their practical ability, which is of great significance.

7. Multi-party cooperation has achieved the purpose of marketing of multiple non-profit organizations, and it has achieved multiple goals. The brands of China Public Welfare Entrepreneurship Center, Society Alliance, KAB, FLY Association, Readers Association, Dishui En, do Together and many other public welfare organizations will be jointly promoted, and many organizations will work together to make public welfare entrepreneurship bigger and stronger.

8. Create an opportunity for graduates to be grateful to their alma mater and do something very meaningful for their alma mater before leaving school.

Third, the mode of operation.

(A) book recycling methods can be divided into free recycling and paid recycling.

(2) the use of books:

1, donated to the "Love Library" created by the Readers Association of XX University for students to borrow for free.

2. In the charity sale of Let Aifei Bookstore, the profit from the charity sale will be injected into the "Let Aifei" fund. The fund is specially used to buy books or stationery suitable for donors to read, part of which is built in poverty-stricken counties in XX through FLY Association, and the rest is donated to recipients through public welfare organizations such as "carrying one kilogram more" and "doing it together".

3. Selling the recycled books to charity at a low price saves the cost of purchasing books for junior students.

4. "Let Love Fly" Bookstore and "Love Library" both support "books for books", and exchange books you have read for books you have not read. On the one hand, there are more and more books in bookstores, on the other hand, idle books are used to the maximum extent.

(3) Recycle Bin:

Venue: Room 4 128, 133, Area 2, Office of the Readers Association of XX Study Room.

Donation: Donations were made in XX market on June 13 and June 14.

Fourth, the specific operation

(1) Pre-work (before the graduates leave school): The following teams need to be formed in the pre-work:

1, publicity group: responsible for the publicity of each issue, integrating the relevant resources of the school, reaching a * * * understanding, unifying publicity, and making joint efforts to make this public welfare undertaking bigger and stronger.

Please pay special attention to the following aspects:

Design team: make posters, banners, leaflets and other promotional materials.

B implementation group: put up posters in the building and teaching building, hang banners in relevant positions, distribute leaflets to each graduate dormitory and sweep the building repeatedly. Actively publicize and let graduates take the initiative to participate! After the design team has designed it, it can join the implementation team.

C set up a point group: responsible for setting up a point in the flea market. On the day of the flea market, all the staff were out.

2. Book collection group: divided by location, including book collection process in dormitory and office purchase. According to the paid nature, it is divided into paid recycling and free recycling.

note:

(1) The book collection group has a general manager, which is divided into paid collection group, free collection group and fixed-point acquisition group. Among them, the fixed-point collection group tries to choose girls.

(2) The paid recycling is calculated as snakeskin bags, with a bag of 5~ 10 yuan, and an invoice is required, one for charity sellers and one for themselves. And give public souvenirs to donors or charity sellers. Free recycling should also be invoiced.

(3) public souvenirs by the person in charge.

④ Material preparation: snakeskin bags and invoices. It is best to write the words "Let love fly" on the snakeskin bag.

(2) Mid-term homework (summer vacation) Organize volunteers to stay in school during the summer vacation to sort out books. Arrange books according to departments and majors, and count the number of books and set the initial price.

(3) Post-operation (starting the new semester in the second half of the year)

1, determine the facade and classify the books on the shelves.

2. Bookstore staff and personnel on duty. It may be necessary to hire an employee, and this employment opportunity can be provided to laid-off employees with suitable conditions. The staff on duty will provide volunteers, and volunteers can get some labor subsidies to cooperate with the school's work-study program.

3. The profits are used for public welfare undertakings. Mainly relying on the strength of the Fly Association to establish a fly bank in Xiangxi. In addition, with the help of the fly association, the teaching team in colleges and universities going to the countryside, carrying an extra kilogram and working together, we donated books and stationery bought with our own profits to primary and secondary schools in poor areas. Do a "blessing signature" activity with the books we bought for primary and secondary school students, let college students sign their names on the title page of the book, and write a campus bookstore planning book to bless students in poor areas.

4. Make use of the photos of each public welfare activity and the speeches of volunteers to make exhibition boards, and promote activities later to expand the influence.

5. We will settle the income and expenditure of each period and the use of profit, and publicize it once a month.

6. Adhere to the brand building of "Let Love Fly" chain bookstore, and extend this model to more colleges and universities to make it a national charity chain bookstore.

Research on Project 3 of Business Plan of Campus Bookstore

With the reform and opening up, economic prosperity and stable development, the development of higher education in China is also on the rise, with more and more college students. The university campus is a colorful paradise, a place to strengthen one's scientific skills, and a fertile ground for one to plan his career and realize the value of life. We bid farewell to the immaturity of middle school. We arm ourselves with knowledge, while showing the charm of youth, we interpret the ideal voyage with enthusiasm.

After a preliminary market survey, it is concluded that the market potential of college students' consumer groups is huge. On the one hand, most of the time in college is self-study, and students have a lot of free time to control outside class time, so the demand for extracurricular reading is prominent; On the other hand, students can plan their studies according to their own wishes. Without the help of teachers, there is an increasing demand for various tools, books and teaching AIDS. College students don't have jobs yet, and most of their pocket money comes from living expenses, so life is not comfortable. However, they spend a lot of money on books, and it is unacceptable to buy brand-new books. Therefore, the development prospects of second-hand bookstores are optimistic. But considering that some college students are unwilling to buy second-hand books, they are more willing to buy brand-new books. In order not to lose these consumers, you can sell some new books in the bookstore and take care of both.

Most of the professional books used by college students are expensive, and many people sell them as waste paper after using them. In this way, they will not play their due role well. Moreover, the curriculum books for each major are generally changed only once every few years, and the range of irregular changes is also very large, which provides conditions for everyone to use second-hand books. In addition, the price of second-hand books is half or even less than that of new books, which is very attractive to most students who pursue cost performance.

Advantages:

1. Low cost. The main source of books is the acquisition of old books by students. For students, it is more cost-effective and convenient than selling by quality. Therefore, it is more attractive to students who sell books and can ensure sufficient supply. And we can buy second-hand books at a lower price.

2. Broad market, concentrated customers and large demand. Customers are mainly concentrated in student groups, and the demand is endless.

Constant and general classes have a large demand, a wide range and a broad market prospect. In addition, second-hand books have a strong price advantage and strong substitutability compared with new books, which is quite attractive to students.

3. make a profit. Second-hand books acquired at a lower cost, once sorted out, will gain a higher added value, with a relatively large room for price appreciation and a broad profit margin.

4. The technical requirements are not high. The requirements for technical content are not high, and the requirements for employee skills and infrastructure are not too high.

Therefore, we decided to set up a second-hand bookstore with the university campus as the core, college students as the main consumer groups, and nearby residents as the supplement, integrating the business of selling books, leasing, purchasing and consignment.

Project feasibility analysis

As far as the headquarters of Inner Mongolia University of Technology is concerned, there are many students and residents around, and the development prospects of second-hand bookstores are promising. But there is no second-hand bookstore next to the school, and there is only one next to the west gate of the school, but the layout of the store is rather messy. After our investigation, we found that we can open a second-hand bookstore in our school, which mainly deals in second-hand books and some new books. Focus on promoting services such as acquisition, sale and leasing.

College students spend a lot of money in college, but they don't have a fixed source of income, so they prefer low-cost and practical consumption in affordability, and our products are sold from this starting point, so the price affordability is very close to the level of consumer groups. It not only meets students' purchasing needs, but also provides a convenient channel for their consumption behavior and a platform for readers to recommend their favorite books, textbooks and magazines. Let everyone exchange information with each other and broaden their horizons to the maximum extent. At the same time, the bookstore is operated for the purpose of "serving college students and saving money for them", providing college students with appropriate part-time jobs for social practice, effectively reducing costs, improving the utilization rate of books, and operating and managing with a sincere attitude. In the later stage of business development, we will actively seek partners and open chain stores in colleges and universities to realize large-scale operation.

According to the survey, college students generally think that the textbooks purchased at school are expensive, and the old books do not affect the use, which is very cost-effective and should have a good development prospect among college students. In order to improve the competitiveness of the industry, our store will not buy enough textbooks at the price of waste paper, but buy them at 10% of the price after books, and then sell enough books to customers after disinfection. Considering that some colleges and universities already have such bookstores, I will conduct preliminary research before opening the store, open the bookstore in colleges and universities with no such business or fewer operators, and adopt a business model with better service attitude, variety, constant updating and low price to improve the competitiveness of the bookstore.

Geographical advantages, according to the previous market survey and observation of surrounding universities, the location of our bookstore should meet the following requirements:

There are no large bookstores and bookstores near the school.

② Focus on the convenience of students, and don't pursue the absolutely favorable high-priced area.

③ Don't choose a school with a large library with complete books and strong updating ability as its core.

The form is novel, and the characteristic service is actively created. On the premise of satisfying consumers' fashion pursuit, we can appropriately add a "pigeon nest" business model plate in our store operation. Under this condition, we can provide booths for those students who are willing to open their own stores, but are worried about lack of funds and a good platform, so that they can put some of their reference books, teaching materials and books on the shelves for other consumers to borrow, rent or even rent.

Products and services

1. Books are selling well in the market (newly purchased). This part includes all kinds of reference books, teaching materials, counseling books, magazines, newspapers and novels. It is an auxiliary profit-making project. Because the sale of books is of great significance, our bookstore will implement a strict control system for the purchase of such books. According to the sales situation of other bookstores' related goods in the market, we can make a ranking table by category and conduct it in schools around the store. According to customers with different tastes, the corresponding data are sorted out and collected in two directions at the same time. After accurately positioning the market demand and effectively occupying the market space, buy corresponding books and post relevant information in the form of posters to promote sales.

2. Second-hand books, as the main income source of our bookstore, in order to save money for students, our store has specially launched the "acquisition-sales" model of second-hand books, which are left idle in the hands of students, and then paid a certain fee to buy bookstores for other students to rent through value evaluation and old and new rate appraisal. Among them, the sources of books are mainly concentrated in the book market, students' idle books, and waste collection stations (the supply must be based on the old and new rates of books and can be used)

For book owners, they can make higher profits and sell books by the pound. By fully optimizing the allocation of resources, buyers can buy more favorable books, and they can take them to our bookstore to continue selling when they run out. This cycle can increase the supply of goods for us and recover the original cost of buying books for the book owners, which is equivalent to free borrowing. For society, saving resources is beneficial to environmental protection.

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