Nowadays, social media marketing has become an indispensable means and way of Internet marketing, but how many enterprises and marketers are confused about it? Seeing that others are big and grass-roots scalpers are doing well, nothing they can do in this respect can be improved. Why is this?

Next, I will slowly explain how to do Weibo marketing from scratch with some analysis and skills.

When it comes to Weibo marketing, what do you think is the most important thing? Have you ever asked yourself this question?

In any case, the most important thing in Weibo marketing is mentality!

What kind of mentality should you need to do marketing in Weibo?

First of all, Weibo marketing needs to "look on coldly"!

"Look on coldly" means that you need to have a calm heart and not be disturbed by the clouds in front of yourself and others. You see, those grass-roots tubas and Enterprise have such a large amount of interaction and fans. These things, to you, are all clouds. Because it belongs to someone else, not to you. Besides, those have no effect on your existence. Thirdly, those so-called skills and methods are all theories that suit you, and have nothing to do with you.

If you also do social media marketing, you must know that the so-called large size and popularity are all the results of hype. This step, you know, is enough.

Secondly, Weibo marketing needs to be prepared!

This involves Weibo's self-positioning, content provision and subsequent promotion skills. So, you must, certification, think again and again! You need to be very familiar with three aspects: first, what products do you offer, second, what is your audience, and third, what content do they need?

Then, after these contents are determined, you start to plan your own Weibo contents.

Weibo's content has several points:

A, Weibo content should be simple and clear, targeted! It is best to hit the audience's sore spot or produce a * * * sound;

Second, Weibo content updates should be based on the active time of fans;

Third, the promotion of Weibo needs to coincide with that of Weibo.

These are some aspects that Weibo should consider before starting, and the next step is to start from scratch.

Operation mode 1:

Send useful Weibo content. It's no use. Don't send content everywhere. Lack is better than abuse! For example, for example, I made a grassroots number @ Positive Energy in college. The audience in Weibo is college students, and my theme is very clear, which is to provide positive energy. Then when I write in Weibo, I have to consider what positive energy is and what kind of positive energy students like. According to the analysis of student groups, I know that students like inspirational things, including movies, quotations, music and pictures. Around these aspects, we can be very clear about what we want to publish.

Operation mode 2:

The question of promotion. When a number was first established, there was no prestige, let alone interaction. What you need is "nothing to look for, nothing to talk about".

There are also several main modes of operation.

First, Weibo search, find the target users, and leave comments. For example, I did Weibo @ University Positive Energy, and the main group in Weibo is students, so what kind of Weibo content will students publish? Students will share and express their status, thoughts and life. Then I will search for "class", just in time to go back to school during the Qingming holiday, and many students will send out some content about the class. According to the search, and then leave a comment "Class is over, no spirit, let's have some positive energy ~ @ jingjingjingjingjingjing", so many users will not only not interact with you, but also directly hurt their psychological needs, and users will certainly pay attention to you.

Second, find relevant big news. For example, my account number is @ 京京京京京京, and the target group is college students. Then, I will find the corresponding student party accounts, such as English accounts, official accounts for postgraduate entrance examination, civil servants, CET-4 and CET-6, sports meetings, clubs and so on, and then find their latest Weibo content. The message "University needs positive energy, and immediately pay attention to @ University Positive Energy" is an operation mode. Another way is to find Weibo with a lot of comments from users for this account, and then reply to this person in Weibo according to the reply from Weibo. This conversion rate is very high!