1. Shanghai Zheshe Youth Project (20 12EGL003): A study on consumers' purchasing intention (PI) and avoidance behavior (AB) under the influence of food safety incidents: from the perspective of fear management, hosted from 20 12.6 to 20 14.6;
2. Innovative scientific research project of Shanghai Education Commission (13YS052): Study on the willingness to use innovative payment platform-based on the empirical analysis of technology acceptance model and innovation diffusion model, presided over by 2013.1-2014.12;
3. National Natural Science Foundation of China (70772063): Research on Consumer Utilitarianism/Hedonism Choice Based on Time Orientation and Death Prominence, 2008.438+0-205438+00. 12, participation;
4. China UnionPay (enterprise project): Research on the distribution and demand framework of UnionPay cardholders in China, 20 12, presided over;
5. Humanities and Social Sciences Project of Shanghai Ocean University: Study on the fluctuation of consumers' purchasing intention after food safety incidents, 20 13.6-20 14.6, presided over;
6. Affective Project of Shanghai Municipal Education Commission: Study on Consumer Behavior Patterns under the Influence of Food Safety Incidents, 20 12-20 13, presided over;
7. Initiation of doctoral research in our school: research on the rational mechanism of channel expenses of large retailers based on rebate mechanism, hosted by 20 12-20 13;
8. The key discipline of food economic management 20 1 1-20 12 open topic: Study on consumers' purchase intention and avoidance behavior under the influence of food safety incidents, hosted by 20 12;
9. East China Aquatic Products Trading Center: Planning of Food Culture Street of East China Aquatic Products Trading Center; 20 1 1, participation;
10. Shanghai Jiangyang aquatic products trading market-the positioning and development path of Shanghai Jiangyang aquatic products wholesale market: 20 12, participation;
1 1. Hamilton Sundstrand Group (Shanghai) Co., Ltd.: Research on Marketing Strategy and New Product Channel Construction Planning of Hamilton Sundstrand Group (Shanghai) Co., Ltd., hosted in 2009;
12. Shanghai Guoan Greening Landscape Construction Co., Ltd.: Marketing Strategy and Marketing System of Shanghai Guoan Greening Landscape Construction Co., Ltd., 2008.8 ~ 2008.438+02, participation;
13. Research on Market Segmentation and Marketing Strategy of Key Customers of Shanghai Electric Power Company, 2007. 10~2007. 12. Participated in data processing of 2 million customers of electric power company using SAS;
14. Main business selection and organizational structure of Shanghai Building Materials Group after its acquisition of Shanghai Prism, 2007.438+0 ~ 2007.9, participation; Papers (indicate the year of publication, date of issue or publishing house, and date of publication)
1. Li Yufeng, Lv Wei. Evaluation of consumers' hedonism/utilitarianism attitude in different shopping environments, Management Science (CSSCI, an important journal of the National Natural Science Foundation of China), 2008. 1: 58-64, reprinted by the National People's Congress (May 2008).
2. Zheng Dongwei and Chen. Research on the channel cost mechanism of large retailers based on rebate mechanism [J].CSSCI, 2013.03:10/-106;
3. Li Yufeng, Zheng Dongwei. An empirical study on the acceptance path and use intention of innovative payment forms such as "fast payment" [J]. CSSCI, 2013.02: 22-24;
4. Luo,,, Pingying. Classification and evaluation of consumer avoidance behavior after food safety incidents [J]. Shanghai Institute of Management Science, CSCD, 20 13.06.
5. Li Yufeng, Lv Wei. A study on consumer satisfaction with decision-making under the goal of hedonism/utilitarianism, Industrial Engineering and Management (CSSCI, CSCD, an important journal of the National Natural Science Foundation), 2008.6: 89-93.
6. Hu,. Research on the Influence of Product Utilitarianism and Hedonism on Consumer Satisfaction, Journal of Yunnan University of Finance and Economics (CSSCI) .201.01:147-152.
7. Zheng Dongwei and Chen. Research on retail channel cost based on negotiation ability and network effect, Journal of Guangdong University of Commerce (CSSCI) .2010.12: 40-45; Reprinted materials of NPC are reproduced in full (20 1 1.04)
8. Chen Wei, Lu Wei and Li Yufeng. A summary of consumer's gift buying behavior at home and abroad, CSSCI, 2011:19-21.
9. Li Yufeng, Lv Wei. Exploring the relationship between consumption pattern and stimulating domestic demand in China —— Reasonably guiding practical and hedonic consumption to stimulate domestic demand —— Price Theory and Practice (CSSCI). 56360.68668688666
10. Li Yufeng, Lv Wei. Dynamic analysis of consumer hedonism/utilitarianism behavior pattern, Marketing Guide .2008.2: 24-27.
1 1. Lv Wei, Li Yufeng. Research on the Time and Tendency of Consumers' Payment Based on Utilitarianism and Happy Choice, Modern Management Science (CSSCI). 36360.6863868666 1
12. Liu Wei, Li Yufeng, Lv Wei. System dynamics analysis of interpersonal trust within an organization, Modern Management Science (CSSCI), 2009. 10: 39-4 1.
13. Lv Wei, Li Yufeng. Application of customer churn warning and retention theory and model in mobile communication industry, mobile communication, September 2009.
14. Yu Xiaoyu, Lu Wei, Li Yufeng. Construction and application of customer lifetime value model in mobile communication industry, mobile communication, 2008+00.
15. Yu Xiaoyu, Xie Fuji, Li Yufeng. Innovative customers, leading markets and innovative systems in urban areas, modern management science (CSSCI). 38660.68666686666
An empirical study on the relationship between hedonic shopping value, utilitarian shopping value and store brand loyalty-taking Shanghai clothing retail industry as an example. , Bai Jiajie,. Proceedings of 2008 International Global Marketing Conference.
Monograph 1. Lv Wei, Li Yufeng. Utility or pleasure? -Customer Choice and Marketing Orientation, Shanghai Jiaotong University Press, 20 12, monograph 2. Li Chengjun and Li Yufeng. Business Ethics Case, Shanghai People's Publishing House (translated), No.3, 2008. Marketing of Renmin University of China Press, 20 1 1.9, deputy editor. 4. Commodity popularization and application technology, China Water Resources and Hydropower Publishing House, 20 1 1.4, deputy editor.