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What does it mean to be big?
"Clear and honest style" is an educational proposition put forward by Hu Yuan in the Northern Song Dynasty. It means that Confucian classics are eternal "styles" and Confucian poetry classics are "texts" of later generations.

Liu Yi said to Song Shenzong in the case of Song and Yuan Dynasties: "The state has repeatedly taken scholars from the imperial court, not for personal use, but for listening to flashy words, and stealing thin things by customs. When ministers and teachers (referring to Hu Yuan) are between yuan and yuan, they are particularly ill and lose, so they teach students the knowledge they use to understand;" And explained: "Your father and son, benevolence, righteousness, courtesy and joy, have remained unchanged throughout the ages, and their bodies are also."

Poetry books, historical biographies and subsets are those who follow the law for later generations, and their texts are also; It is also useful to take measures to nourish the people and return politics to the emperor. "Hu Yuan gave lectures in Suzhou and Huzhou, specializing in benevolence and governing the country. Jing explained Confucian classics, while Zhi Shizhai taught "managing soldiers and people". Water conservancy, counting and the like. " In the Qing Dynasty, this law was regarded as the imperial academy Order.

"Ming Ti Da Yong" means that Confucian classics are eternal "Ti", and Confucian classics of poetry and books are "Wen" of later generations. Only by applying "Wen" and "Ti" to practice can we be grateful to the emperor, benefit the people all over the world, and achieve the goal of governing the country and safeguarding the people.

From the design point of view, it means that the designed products or works require clear and understandable information in the process of expressing or transmitting information, so as to achieve the purpose of effective communication.

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This design style usually has the following characteristics: the font is clear and easy to read: plain font refers to a font with clear strokes and simple structure, which is suitable for typesetting large paragraphs and can make readers read more easily. Simple and bright colors: bright colors can attract people's attention, and simple color matching can also make the information clearer.

Simple and clear typesetting: typesetting should follow the rules and not be too complicated to make the information easier to understand. Simple and clear pictures: Using simple and clear pictures to assist the text can make the information more clearly conveyed to readers. In the design process, the principle of clarity and practicality can be applied to all kinds of works, such as posters, advertisements, websites, books and so on.

This design style can make the information transmission more accurate and effective, and make it easier for the audience to understand and accept the information conveyed, so as to achieve better communication effect.