O2O (Online To Offline) refers to combining offline business opportunities with the Internet, making the Internet a platform for offline transactions. The concept of O2O is very broad, which can involve both online and offline. It can be called O2O. At present, well-known domestic O2O enterprises, such as Dana Technology in the education and training industry and Didi Taxi in the service industry, are all representative enterprises under this model. As for the takeaways we use to order food online every day, such as word of mouth, Meituan and Hungry, they are all important representative enterprises under this model.

In the business model of O2O platform, the whole consumption process consists of online and offline parts. Online platforms provide consumers with consumer guides, preferential information and convenient services (reservation, online payment, maps, etc.). ) and sharing platforms, while offline merchants focus on providing services.