Netease's vice president of game marketing recently retired. In the wave of layoffs in Netease's various businesses, the game business was not spared, and the layoffs were 10%.
Xiang Lang graduated from Fudan University in 2008 and joined Netease on 20 13. Mainly responsible for dozens of game products such as large-scale tourism westward journey, wilderness action Plus, popular tourism westward journey, decisive battle peace, fifth personality and so on. In addition, Xiang Lang is responsible for the marketing and live broadcast business of Netease Game Club.
From the end of last year to this year, Netease YEATION laid off more than 30% employees in educational products. Netease games, as the main business of Netease, are also in the layoff sequence, but compared with the above businesses, Netease games have the lowest layoff ratio, about 10%.
Huang Zhuo, president of Netease Games North America Office, also retired for some time. Huang Zhuo's Netease North America Operation Department was formally established in 20 15, which is the beginning of Netease's overseas expansion. Huang Zhuo's main responsibility is to carry out localized secondary development and marketing of domestic excellent works in North America.
Netease's 20 18 financial report shows that Netease's online game revenue is 401900,000 yuan, a year-on-year increase of 10.8%. However, compared with the online game revenue in 20 17 years, the growth rate of 29.7% is quite slow.
The tight release of another domestic game version number has affected the business of some game companies. In recent years, Tencent, the game giant, has developed from an agent to an original, from a channel giant to a dual giant of channel and research and development, which of course brings more challenges to Netease games.