The core data of this paper: the scale of online education users, financing and the number of graduates.
Online education accelerates penetration and cultivates users' habits.
According to CNNNIC data, in 2020, the number of online education users in China reached 342 million, 8 1.25 million less than that in March 2020, accounting for 34.6% of the total netizens. The number of mobile online education users reached 34 1 10,000, a decrease of 79.5 million compared with March 2020, accounting for 34.6% of mobile Internet users. In the second half of the year, with the positive progress in epidemic prevention and control, the normal teaching order in primary and secondary schools was basically restored, and the number of online education users further decreased, but it was still 654.38+09 billion higher than that before the epidemic (2065.438+June 2009), and the industry developed well.
In the first half of 200212, due to the tightening of K 12 market policy, the higher education market such as overseas study courses was affected by the epidemic, and the overall market cooled slightly. The number of online education users was 325 million, a year-on-year decrease of 55.67 million. But overall, with the update of VR, AI, 5G, Internet of Things and other related technologies, and the gradual fragmentation of online education users, the online penetration rate in China will gradually increase.
Note: CNNIC's 48th Statistical Report on China's Internet Development did not disclose the scale of mobile online education users. Please let us know.
Capital is favored, and the financing pressure of vocational online education is less.
With the release of the "double reduction" policy, online education enterprises in the basic education stage have been hit hard, and capital has turned its attention to vocational education. In 20021year, the financing amount of vocational education in online education industry in China ranked first with 665.438+0.93 billion yuan, followed by steam education with 3.368 billion yuan and education service providers with 945 million yuan. At present, the financing pressure of vocational education in China is relatively small.
The contradiction between talent supply and demand has catalyzed the development of vocational network education.
From the perspective of supply, the total number of undergraduate and junior college graduates in China is on the rise from 2065438 to 2020. From the perspective of disciplines, talents in engineering, management, finance and trade, medicine and health are relatively abundant, while talents in education, law, agriculture, transportation and other disciplines are relatively scarce.
In terms of talent demand, according to the Guide to the Development Planning of Manufacturing Talents issued by China, it is estimated that by 2025, the talent gap in China's new generation information technology industry will reach 9.5 million, and the number of graduates majoring in electronic information in China will only be 467,000 in 2020.
Summarizing the supply and demand of talents, the structural contradiction between supply and demand of talents in China is more prominent, which has catalyzed the expansion of vocational online education. On the one hand, graduates are less likely to choose their major counterparts, so they need to expand their skills or certificates in other fields and further expand their career dimensions; On the other hand, the competitive pressure during the job search period is increasing. In addition to relevant professional skills, other office soft power is also a consideration for employers to compare "merit-based admission" horizontally.
On the whole, as users gradually get used to online learning, it is difficult to promote vocational online education and raise funds. The structural contradiction between talent supply and demand has catalyzed various vocational online education to present a trend of "a hundred schools of thought contend", and vocational online education has become the hottest track for online education.
The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Online Education Industry in China by Forward-looking Industry Research Institute.