1. Location: Smith &; Polov is positioned in the mid-to-high-end market, mainly for gold collars and celebrities who pursue life taste. Ralph Lauren's inspiration comes from the American college football lifestyle, which is mainly aimed at male and female clients aged 16 to 25.

2. Product: Smith &; Polov's product line includes suits, sweaters, Polo shirts, shirts, pants and ties. , delicate texture, deeply loved by people from all walks of life. Ralph Lauren's products are mainly pink Polo shirts and shirts, with unique style and a little personal flavor.