Well-designed kindergarten teacher-student activities are aimed at expanding the popularity and reputation of their own kindergarten brands. Kindergarten activities are a way to build a brand. How to do it specifically, the first experimental kindergarten that joined the cross-century education combined with its own experience and the essence of the headquarters, summed up the methods for kindergartens to build brands through activities:
First, skillfully use the media to publicize, design news highlights, and expand visibility. The kindergarten will hold an activity. Kindergarten leaders know, teachers know, children know, parents know, the impact is too small. Need to expand their visibility and influence. For example, many kindergarten lantern festival activities have been uploaded to the internet, Baidu has included them, and others can see them. Some kindergartens even invite the media to report their kindergarten activities. If you are still holding kindergarten activities silently, then cross-century education suggests that you change immediately after reading this article!
Second, make use of the publicity reports of domestic influential websites and local government websites to expand the reputation of kindergartens. After the kindergarten holds activities, it is necessary to record the participants' feelings about the activities, especially the parents' favorable comments on the kindergarten activities, and make vigorous publicity. Cross-century education is very experienced in this respect, and kindergartens can learn from it.
Third, the director should have advertising awareness, invest in advertising and not lose money. I hope my kindergarten will become a brand park; If you want your kindergarten to charge much more than other kindergartens, you need to show the advantages of your kindergarten to the public, and advertising is essential. Don't wait for the kindergarten to slide and feel the crisis before you want to increase publicity. At that time, it will be too late to regret. Cross-century education has its own methods in marketing. If kindergartens want to increase the number of students and improve their popularity, they can consider joining cross-century education and let them help their kindergartens.
Fourth, establish your own kindergarten website to improve the click-through rate of parents. Today's parents are all born after 80 s and 90 s, and they will pay attention to the website and information of kindergartens. Therefore, the website of the First Experimental Kindergarten, which is the kindergarten with the fastest content update and the most interaction with parents in Hengshui City. Every year, the first experimental kindergarten takes stock of the "Top Ten News" of its own kindergarten and makes PPT to tell parents and more potential parents in the form of pictures and texts, so as to expand the influence of the kindergarten.
Cross-century education has always followed the gamification principle of Montessori education, allowing children to learn while playing. Kindergarten activities are not only education for children; It is also a parenting education course for parents; For kindergartens, it is an activity of teaching and research activities, a display of educational achievements, and an activity to enhance the brand of kindergartens. Over the years, cross-century education has accumulated a variety of experience in activities, which are shared with affiliated kindergartens for replication.