a rat race
In the education and training market, the competition is fierce, and many similar products are dazzling. Price war has become the norm, and it is difficult for enterprises to stand out through price advantage.
Excess of educational resources
With the gradual disappearance of the demographic dividend, educational resources began to be surplus, and the number of students continued to decline. This has led to the limited product premium ability of some educational institutions.
Curriculum homogenization
The courses offered by many educational institutions lack characteristics and are full of repetitive contents. Without first-class curriculum design and talent recommendation, brand endorsement is impossible.
Franchisees and teachers are very worried.
Joining educational institutions, especially becoming franchisees or teachers, requires a lot of time and money to gain market positioning and penetration. However, the lack of security in the future makes it difficult for funds to be effectively put in place, which makes people worry.
Insufficient class hours
Some educational institutions use a lot of class time publicity to attract students, resulting in a serious reduction in the actual class hours given to students. This can not meet the learning needs of students, nor can it bring more word-of-mouth support to institutions.
The influence of consumption concept
Many parents hold a conservative view of their children's education investment, and think that the fees charged by educational institutions are too high, and they are more inclined to choose autonomous learning and online learning. This has brought a huge impact on the income of the entire education industry.