(There are some tables, see the website in Resources for details. )
China Communication University (formerly Beijing Broadcasting Institute) is a national "2 1 1 project" key university directly under the Ministry of Education. The school is committed to high-level personnel training and scientific research in the fields of radio, television, movies, Internet, publishing, newspapers and new media. It is a comprehensive university characterized by the coordinated development of literature, engineering, art, management, science, economics, law and teaching and the dissemination of information. The school has strong academic strength and excellent conditions for running a school, and has unique advantages in training talents in radio, film and television arts. Warmly welcome the majority of candidates to apply for art majors.
This brochure only introduces the enrollment of art majors who need to take professional examinations in advance, and the enrollment of non-general language majors, general majors and other majors is introduced in another brochure.
I. Enrollment Plan
2006 art major enrollment plan
Note: When recruiting students for broadcasting and hosting and broadcasting and hosting (the direction of English program hosting), boys and girls line up separately, and the enrollment ratio of boys and girls is 1: 1.
Second, the name
(1) application conditions
1. China citizens who meet the following conditions are eligible to apply.
① Abide by the Constitution and laws of People's Republic of China (PRC);
(2) graduated from a senior secondary education school or equivalent;
③ Good health;
Because our public foreign language course only offers English, it is limited to candidates who learn English.
Note: Servicemen can register with the approval of the Political Department of the Military Region; Overseas Chinese and candidates from Hong Kong, Macao and Taiwan can take professional examinations directly at the test center set up by the school. Those who pass the professional examination can sign up for the unified culture examination in the Joint Admissions Office of ordinary universities, Beijing Senior High School Admissions Office, Xiamen Senior High School Admissions Office, Hong Kong Examinations Authority, Macau China Travel Agency and other places.
2. The following persons cannot apply for the exam.
(a) students of institutions of higher learning with academic qualifications recognized by the state;
Students from senior secondary education schools other than fresh graduates;
(3) Being expelled from a higher school or ordered to drop out of school for less than one year (from the date of punishment to the date of registration);
(4) being prosecuted or serving a sentence for violating the criminal law.
3. Some professional physical requirements
① Physical requirements of broadcast host and broadcast host (direction of English program host): The vocal organs are free from diseases, color blindness and night blindness; Height: male, generally not less than 1.75m, female, generally not less than1.65m. ..
② Photography and photography (TV photography direction) Physical requirements: male, height 1.70 meters or more, female, height 1.65 meters or more, no color blindness, colorless weakness, naked eye vision of 4.8 or more, no flat feet.
(2) Registration requirements
1. Registration Form
① Online registration. You can log in to zhaosheng.cuc.edu.cn, the undergraduate enrollment network of China Communication University, for online registration within the specified date, and go through the registration formalities at the test center set up by our school within the specified time;
2 On-site registration. Candidates who do not have the online registration conditions can register at the test center set up by our school at the specified time. Do not accept letters and reports.
Step 2 fill in the registration form
Candidates who register online should fill in relevant information according to the requirements of online registration, print the registration form on A4 paper and bring it to the test center for examination and confirmation. Candidates who register on the spot can copy the registration form (A4 paper) from the brochure in advance, or collect it on the spot and fill it out on the spot. Each candidate can fill in up to three majors and directions. Admission after the college entrance examination shall be based on the voluntary order reported in the professional examination, and admission shall be based on the voluntary order under the same conditions that there is no difference in professional volunteer scores. If you apply for 1 major, fill in two, two, three, three and four. The content of each application form should be exactly the same.
3. Professional volunteer service
Candidates should carefully choose their professional volunteers, and may not modify or increase or decrease their volunteers after completing the registration procedures.
4. Submit the application materials for review.
Candidates are required to submit the following materials when registering. Those who have incomplete materials or fail to register according to the specified time will not be registered.
① ID card (or household registration book); An art application certificate or student card issued by the province (city) where you are located.
(2) registration form.
Three photos. Candidates' recent bareheaded one-inch negative photos, 1 4 for majors, 6 for 2 majors and 8 for 3 majors.
5. Registration examination fee collection
According to the document number. Beijing Municipal Development and Reform Commission [2004]265 1, the initial registration examination fee for each major 100 yuan, the second registration examination fee for 80 yuan and the third registration examination fee for 80 yuan. Those who pass the preliminary examination shall go through the re-examination procedures. Among them, the preliminary examination and re-examination of drama, film and television art design and animation art design are combined, and the registration examination fee for each major is one-time 180 yuan.
6. Admission ticket issuance
The application form and other materials submitted by the candidates will be sent to the professional examination admission ticket after being examined and confirmed by the Admissions Office of our school. Candidates must take the professional examination at the designated examination place with the professional examination admission ticket at the specified time.
7. Selection of test site
For the convenience of candidates, the school has set up test sites outside Beijing: Harbin, Hangzhou, Wuhan, Chengdu, Xi 'an, Guangzhou (some majors) and Beijing and Nanjing, and conducted art professional examinations in two different time periods before and after the Spring Festival. Each candidate is only allowed to take one professional exam, and each candidate can only pass three majors at most.
(3) Time and place of application
1. Jingwai kaodian
(1) Harbin, Hangzhou, Wuhan, Chengdu and Xi 'an test sites:
Harbin:
Test sites and bus routes: Heilongjiang Education Examination Training Center and Harbin Institute of Technology Second Campus.
No.69, huanghe road, nangang district, Harbin
Take bus No.89 at Harbin Railway Station and get off at Harbin Institute of Technology.
Tel: Harbin Institute of Technology Second Campus (045 1)86282022
Heilongjiang Provincial High School Admissions Office (0451) 82376011
Hangzhou:
Test sites and bus routes: Party School of Zhejiang Provincial Committee
No.80 Wen Yi Road, Hangzhou
Take bus 1 1 at Hangzhou Railway Station, and get off at Electronic Institute Station and walk 300 meters east.
Tel: Zhejiang Provincial Party School (0571) 88266666 (0571) 88078027.
Wuhan:
Test sites and bus routes: No.1 Middle School of Fruit Lake, Hubei Province
No.89 Donghu Road, Wuchang District, Wuhan City
Wuchang Railway Station: Take the No.6 tram and get off at the terminal "Fruit Lake", and go north at the traffic light intersection150m.
Hankou Railway Station: Take bus No.7 1 5, 536, 5 19 to Wuchang cavalry training station, transfer to tram No.0/kloc, get off at the terminal "Fruit Lake", and go north at the traffic light intersection150m.
Tel: Hubei Radio and Television Bureau (027)87845490.
Chengdu:
Test center and bus route: Education Hotel
New 1No. of West Third Section of Ring Road (Qingjiang Road)
Take bus No.27 at Chengdu Railway Station and get off at the intersection of College of Traditional Chinese Medicine.
Tel: sichuan radio and tv university Institute of Continuing Education (028) 8776 1739.
Xian:
Test sites and bus routes: Chang 'an University
Xi' an south second ring middle section
Take bus No.5 at Xi 'an Railway Station, get off at SEG Computer City and walk 200 meters west along the Second Ring Road.
Tel: Chang 'an University (029)823348 13.
Registration time:
Registration: June 5438+1October 14, June 5438+05, 2006 (drama, film and television, art design, animation, art design and other three majors, at the same time, the examination began).
Examination: June 65438+1October 65438+June -23, 2006.
Remarks: Candidates can take professional examinations at any nearby test center.
(2) Guangzhou test center (only for some majors):
Guangzhou Hao Ying School (Guangzhou Conghua New Hot Spring Tourism Resort): Some majors: 0 1 Broadcasting and Hosting.
02 radio and television director (direction of literary director)
03 musicology
Drama, film and TV literature
05 director
06 performance
07 recording arts (recording engineering direction)
08 recording arts (direction of sound director)
09 photography
10 drama, film and television art design
16 animation
17 animation (game design direction)
18 Digital Media Art
19 art design
Tel: 020-87841109020-87841682020-87841188.
Registration time:
Registration: June 5438+1October 14, June 5438+05, 2006 (drama, film and television, art design, animation, art design and other three majors, at the same time, the examination began).
Examination: June 65438+1October 65438+June -23, 2006.
Bus route: Arrival mode of candidates in Guangzhou test center:
Candidates who come by train have a shuttle bus to tianhe sports center West Gate from 7: 30am to evening10: 00pm. The telephone number is 020-8784 1682.
Candidates who come by plane will have a shuttle bus to the parking lot of Guangzhou New Baiyun International Airport at 7:30- 10:00 in the morning. Tel: 020-87841109;
Candidates can also arrive at the test center by themselves, take bus No.601from guangzhou city bus station West District (opposite to Guangzhou Railway Station) to Conghua Street, then transfer to bus No.601at Conghua Bus Terminal to Forest Park and get off at the gate of Hao Ying School.
2. Test sites in Beijing and Nanjing:
Beijing:
Bus route: China Communication University (formerly Beijing Broadcasting Institute)
Dingfuzhuang East Street 1, Chaoyang District, Beijing.
You can take bus No.728 from downtown and get off at Bangzijing Station. Take bus 1, transfer to bus 3 12 at Sihui Station, and get off at Bangzijing Station. Or take bus No.342, No.382, No.388, No.731Road, No.815 and No.846 and get off at dingfuzhuang Station. Or take the Batong Line of Light Rail and get off at Broadcasting Institute Station.
Tel: (010) 65779370 (010) 65779256 (010) 65779141(fax).
Nanjing:
Bus route: No.3666 Hongjing Avenue, Jiangning Science Park, Nanjing, Nanguang College of Communication University of China.
Take the "Nanjing Line (Jiangning Science Park)" from Nanjing Railway Station and get off at the terminal. Go south for 300 meters.
Tel: (025) 86179886 (025) 86179887 (025) 86179888 (fax).
Registration time:
Registration time: February 2006 18 and 19.
Examination time: February, 2006 18-26 (initial examination and registration start at the same time).
Remarks: Candidates can take professional examinations at any nearby test center.
Third, testing.
(A) professional examination time
Harbin, Hangzhou, Wuhan, Chengdu, Xi, Guangzhou (some majors):
Initial test time: June 65438+1October 65438+June 6-June 65438+August 2006.
Posting time of qualified candidates in preliminary examination: 9: 00 am on June 65438, 2006 9:00+ 10/October 65438+September.
Re-examination list: June 65438+1October 65438+September afternoon -23, 2006.
Written test of basic cultural knowledge: 9: 00 am-11in 2006.
Nanjing, Beijing: Initial test time: February 2006 18 -2 1.
Time for posting the qualified list of preliminary examination: 9: 00 am on February 22, 2006.
Recovery time: February 22, 2006, afternoon -26.
Written test of basic cultural knowledge: 9: 00 am-11:00 on February 24th, 2006.
Note: 1. Enter oneself for an examination of drama, film and television art design, animation and art design, and at the same time, start the examination.
2. Written test of basic cultural knowledge-apply for radio and television director (direction of literary director), drama film and television literature, director, recording arts (direction of recording engineering), recording arts (direction of sound director), radio and television director (direction of TV editing), photography (direction of TV photography), animation (direction of game design), media creativity, broadcasting and hosting (direction of English program hosting), drama film and television literature.
Only seven majors, such as broadcasting and hosting, performance, musicology, photography, drama, film, art design, animation and art design, are registered, and candidates from other 13 majors are not allowed to take this exam.
(2) Contents of professional examinations (see table 1 and table 2)
(3) Examination discipline
1. Candidates applying for our school must abide by the national college entrance examination discipline and the examination rules of China Communication University during the examination. Violation of the examination management regulations and examination room discipline, which affects the fairness and justice of the examination, will be dealt with in accordance with the Measures for Handling Violations in the National Education Examination and the Examination Rules for Undergraduate and Junior College Students of Communication University of China.
2. It is forbidden to take the test. Once found, you will be disqualified from applying for our school.
Table 1: Contents of professional examinations (majors who do not take the written examination of basic cultural knowledge)
Table 2: Contents of professional examinations (majors who participated in the written examination of basic cultural knowledge)
Candidates who have participated in the art professional examination organized by our school and obtained the qualified certificate and met the requirements of art enrollment in this province (autonomous regions and municipalities directly under the Central Government) are selected.
2. When enrolling a major, the professional volunteer will be based on the volunteer order given by the candidates when they take the professional examination organized by the school. There is no difference in the scores of professional volunteers, and the first choice is given priority under the same conditions.
Third, the following art majors are selected according to the total score of the college entrance examination, from high score to low score.
Namely: radio and television director (direction of literature director), drama film and television literature, director, recording arts (direction of recording engineering), recording arts (direction of sound director), radio and television director (direction of TV editing), photography (direction of TV photography), media creativity, broadcasting and hosting (direction of English program hosting), drama film and television literature (direction of film and television translation) and animation (direction of game design). Cultural industry management and other 13 majors and directions, according to the candidates' political, ideological and moral assessment, physical examination and professional examination results, and the total score of the college entrance examination reached the admission score line stipulated by the school (liberal arts candidates majoring in digital media art and animation (game design direction) should also reach the admission score line stipulated by the school), according to the principle of high score to low score in the college entrance examination, in which male and female students of broadcasting and hosting major (English program hosting direction) lined up separately. Candidates whose professional scores are among the top 10 in the country will be appropriately reduced when the total score of the college entrance examination reaches the admission score stipulated by the school. The remaining 12 majors, the top 3 candidates in the country, will be given priority when the total score of the college entrance examination reaches the admission score stipulated by the school.
Four, the following art majors are selected according to the professional test scores from high to low.
That is, three-quarters enrollment plans for seven majors, such as broadcasting and hosting, performance, musicology, photography, drama, film and television art design, and animation art design, are sorted from high to low according to professional test scores, and professional scores are given priority according to the principle of college entrance examination scores side by side. The remaining 1/4 enrollment plan will be based on the principle that candidates are qualified in political, ideological and moral assessment and physical examination, and their professional examination results are qualified, and the total score of the college entrance examination reaches the admission score line determined by the school, and they will be selected according to the total score of the college entrance examination from high to low. When the students majoring in broadcasting and hosting art are admitted, boys and girls line up separately, and the admission ratio of boys and girls is 1: 1.
5. When art majors were admitted in 2006, the mathematics scores of candidates were recorded in the total score of the college entrance examination.
6. Once the admitted candidates are found to have cheated in the exam, their admission qualification will be cancelled.
Verb (abbreviation of verb) introduction to professional industry
Broadcasting and hosting art
This major is aimed at radio, film and television media and related departments, aiming at cultivating multi-disciplinary knowledge and ability in radio and television broadcasting, journalism and communication, language and literature, aesthetics, psychology and so on. , engaged in broadcasting and hosting Putonghua news and news reports, special broadcasting and hosting, hosting various programs, sports commentary and explanation, bilingual broadcasting and hosting, film dubbing and broadcasting, broadcasting and hosting teaching and research.
After two to three years' course study, the students of this major enter the special channel classes such as news commentary program hosting, sports commentary, variety entertainment hosting, bilingual broadcast hosting, film and television dubbing art, radio program planning and hosting through voluntary registration and open selection. Through characteristic training, we should strengthen our professional expertise and cultivate an all-round radio and television host.
Radio and television director (direction of literary and artistic director)
This major is aimed at domestic and foreign radio and television fields and related departments, and trains compound senior professionals with solid basic knowledge and professional skills who are engaged in the planning, production, management and hosting of radio and television art programs.
This major is one of the earliest majors offered by China Communication University, with a history of 50 years, which has an important influence in the field or department of radio and television art at home and abroad.
musicology
This major is aimed at radio and television systems, film and television program production companies, audio-visual publishing companies, cultural and artistic institutions and related departments, and trains compound senior professionals engaged in music editing, music creation and production, music culture communication and so on.
This major consists of three major directions: music editing, music communication and electronic music production. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions.
The direction of music editing is to cultivate senior professionals engaged in radio, film and television music editing and production. Students are required to have professional knowledge and skills in the planning, production and management of radio and television music programs, columns and channels, as well as film and television dramas, music creation, recording and post-production music, and have good artistic accomplishment and the ability to appreciate, analyze and produce radio, film and television music.
The direction of music communication is oriented to radio, film and television, Internet, audio-visual publishing industry, performing arts market, music culture management departments and music culture communication institutions, aiming at cultivating compound senior professionals who are familiar with mass media music editing and production and are good at music project planning or music culture management.
The direction of electronic music production is oriented to radio, film and television, literary and art groups and record companies, aiming at cultivating compound senior professionals who have a solid foundation in music creation, can skillfully use computers and electronic music equipment, have the ability to make music and are engaged in music creation and production.
Film and television literature
This major is aimed at radio, film and television systems and other related departments, and trains compound senior professionals who are proficient in the principles of media planning and the basic theory of scriptwriting, have strong abilities in script creation, editing and program director of film and television dramas, and are engaged in advanced copywriting, literary creation and criticism of drama and film.
be in charge of/supervisor
This major is aimed at TV stations, film studios, film and television production companies and other units, and trains compound senior professionals who have solid theoretical knowledge of film and television art and master professional skills and are engaged in film, TV series and documentary film directing.
The major's senior year is oriented to TV stations, film factories and film and television production companies at all levels in China, aiming at cultivating compound senior editing professionals who have high artistic accomplishment, can master the post-production technology of film and television, and can engage in editing feature films, TV dramas, film and television documentaries, feature films, advertisements, MTV and other programs.
fulfil
This major is aimed at all levels of literary and art performance groups, film and television production units and television stations in China, and trains compound senior professionals with high cultural and theoretical literacy, excellent literary and artistic quality, solid professional knowledge of film and television, and independent creative ability, who can engage in drama, film and television drama performances, TV literature and art and comprehensive program hosting.
Recording arts (recording engineering direction)
This major is aimed at radio, film and television systems, cultural and artistic departments, audio-visual program production units, audio engineering equipment companies and related departments, and trains compound senior professionals with solid professional technical foundation, professional knowledge in film and television, music art, etc., proficient in the principle of recording and sound reinforcement equipment, capable of engineering system design and recording program production, and engaged in recording engineering, sound reinforcement engineering, sound system engineering design and sound art creation.
Recording arts (direction of sound director)
This major is aimed at radio, film and television systems, audio-visual program production units, cultural and artistic departments and related units. It has a certain theoretical foundation in literature, film, television and music, as well as basic knowledge in electronic technology and acoustics. It is proficient in the principle of recording and sound reinforcement equipment, and has basic theoretical knowledge and practical ability in audio design, music recording, film and television recording and on-site sound reinforcement. It is engaged in audio planning, audio design, audio production and practice.
Take pictures of ...
This major is aimed at all levels of TV stations, film studios, TV production centers, film and television production companies, TV advertising production companies, TV audio-visual publishing departments and TV research institutions, and trains compound senior photography professionals engaged in film and television drama photography, TV advertising photography, photo photography and various TV art programs photography and production.
Drama, film and television art design
This major is aimed at TV stations, film and television production companies, advertising production companies, cultural performance companies and other departments, and trains compound senior professionals with creative thinking, solid theoretical foundation of film and television art design, excellent visual image design ability of film and television art, and engaged in various scenes and image design work.
This major has two major directions: film and television scene design and character image design. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions.
The direction of film and television art design is to train senior professionals engaged in film and television drama scene design, TV studio scene design, column scene design and party scene design, film and television special effects design, TV channel packaging design and so on.
The direction of character image design is to train senior professionals engaged in film and television character modeling design, TV program host makeup, public character image design, clothing design, fashion makeup and character image design.
Radio and television director (TV editing direction)
This major is aimed at TV stations and film and television media organizations, and trains compound senior professionals engaged in planning, directing, hosting and producing TV programs (including TV news, special topics and documentaries, etc.). ), TV programs and channels.
After two years of study, students of this major can enter the professional journalist class of radio and television editing and directing through voluntary registration and open selection. Through characteristic training, such as hiring famous journalists, presenters, experts and scholars at home and abroad for a series of professional training, students who are interested in this field and have special skills will be trained to become high-quality TV journalists and presenters.
Photography (TV photography direction)
This major is aimed at TV stations, TV advertising production centers, TV audio-visual publishing departments, TV research institutions and film and television production companies, and trains compound senior professionals engaged in TV program planning, director, photography and production such as TV news photography, documentary photography, TV advertising photography and sports broadcast photography.
After two years of study, students of this major can participate in the professional journalist class of radio and television editing and directing through voluntary registration and open selection. Through special training, such as hiring famous journalists, presenters, experts and scholars at home and abroad to start a series of training, students who are interested in this field and have special skills will be trained to become high-quality TV reporters and presenters.
Creative media
This major aims at broadcasting, television, movies, Internet, publishing, newspapers and new media, and trains media creative and planning talents with high quality, strong ability and innovative thinking, as well as professional "creative people" who face the market demand and provide innovative strategies and ideas for the information construction and dissemination of mass media and media operation and management. That is, with innovative thinking as the core, it integrates artistic accomplishment, wisdom dissemination and business strategy.
Broadcasting and Hosting (English Program Hosting Direction)
This major is aimed at radio and television systems, relevant media organizations, government departments and large enterprises and institutions, and trains compound senior professionals who can skillfully use English and Chinese and engage in broadcasting, program hosting and news release.
Drama, film and television literature (translation direction of film and television dramas)
This major is oriented to film and television systems, film and television production companies and other related industries, and trains compound senior professionals engaged in the translation and processing of various import and export film and television programs and the editing and directing of film and television translation programs.
animation
In order to meet the urgent demand for creative talents in China's film and television animation and related industries, this major aims at TV stations, film and television production companies, advertising companies, animation companies, network companies, game research and development companies, architectural visual design companies and other units, and cultivates good humanistic and artistic literacy, solid basic theoretical knowledge of film and television animation art, familiarity with advanced film and television animation production technology, strong artistic innovation ability and creative practice ability, and engages in animation director, animation screenwriter, animation design, animation production and other work.
This major consists of animation director, animation art design and digital animation. After completing two years of course study, students are trained in different directions according to their personal specialties and learning situation.
The direction of animation director is to cultivate compound senior professionals who can be engaged in the early planning, screenwriter and director of film and television animation, be familiar with the overall workflow of animation production and have certain management ability.
The direction of animation art design is to cultivate compound senior professionals with rich artistic accomplishment and solid modeling ability, master the basic laws of image modeling design, and engage in animation image design, animation scene design, story board and composition design, original painting design, comic design and related visual design.
The direction of digital animation (also known as computer animation) is to cultivate compound senior professionals who are good at using advanced computer animation technology for digital visual design, and can engage in the production of digital movie animation and TV animation series, three-dimensional art design and architectural visual design with three-dimensional animation as the core.
Animation (game design direction)
This major is aimed at animation production organizations such as game companies, portals, mobile phone operators, animation companies, interactive art-related industries, etc., to cultivate compound senior professionals with strong aesthetic ability, high artistic accomplishment, familiarity with game product development process, certain planning ability and innovative spirit, and engaged in game design, game development, game production, game planning and game operation.
Digital media art
This major is aimed at TV stations, film and television production companies, network companies, advertising companies and other related departments, and trains compound senior professionals with high artistic accomplishment and solid professional basic knowledge, who can use advanced digital technology to engage in digital film and television special effects production, CG creation, network multimedia art design and other aspects.
This major consists of two major directions: digital film and television production and network multimedia. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions.
The direction of digital film and television production is oriented to TV stations, digital film production companies, interactive entertainment companies, advertising companies, TV column and channel packaging departments, TV drama production departments, animation companies and other film and television production institutions. , so as to cultivate a high theoretical level of film and television production and digital artistic accomplishment, master advanced digital film and television technology, be familiar with digital film and television production process, have high attainments in CG technology and art field, and engage in digital film and television program planning and creation, digital film and television special effects and synthesis, and TV title design and production.
The direction of network multimedia is oriented to major portals, network companies, TV or radio websites, mobile phone operating companies, advertising production companies, streaming media content providers, electronic audio-visual publishing houses, multimedia software development and production companies, computer audio-visual entertainment product development and production companies, interactive multimedia application development and production companies and other units, so as to cultivate high comprehensive artistic literacy, master network multimedia technology and programming technology, and engage in the overall image design and planning of websites, network animation, network advertising, and interactive art design and production.
Art design
This major is oriented to various professional design institutions, TV stations, newspapers, advertising companies, national cultural enterprises and institutions. To cultivate compound senior professionals with contemporary advertising design concepts, professional design knowledge and creative ability, and engaged in practice and research work such as art design, film and television production, advertising planning and creative production.
This major consists of graphic design, film and television advertising design and display design. After completing two years of course study, students are trained in different directions according to their personal specialties and learning situation.
Graphic design is aimed at advertising companies, professional graphic design production departments, magazines, newspapers, publishing houses and other units, aiming at cultivating compound senior professionals with comprehensive design foundation, solid graphic design skills and contemporary design concepts, engaged in and competent in various print media design work, and strong creative ability.
The direction of film and television advertising design is oriented to advertising companies, professional film and television design and production, multimedia design and production departments and so on. In order to cultivate a comprehensive professional foundation and strong creative ability in film and television creation, design and production, and to engage in and be competent in the creativity, shooting and production of film and television advertisements and other film and television works.
The exhibition design direction is oriented to exhibition companies and other exhibition planning and service departments, and it aims to cultivate compound senior professionals with comprehensive art design skills, comprehensive professional foundations such as exhibition planning, exhibition design and exhibition production, and who are engaged in and competent in exhibition planning, design and construction supervision.
cultural industries management
This major is aimed at government cultural management departments, press and publication, radio and television institutions, state-owned and private film and television production companies, cultural brokerage companies, cultural and artistic groups and other units, and trains compound senior professionals with strong artistic appreciation ability, familiarity with artistic creation rules and business processes, modern enterprise management, market research, cultural industry project planning and management, and development capabilities.
This major consists of production management and cultural brokerage. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions.
The direction of film production management is oriented to cultural industries, film and television production companies, television stations and related media organizations, aiming at cultivating film and television producers with good artistic creation foundation and strong management ability, and training personnel engaged in film and television production, media management, planning, organization, coordination, project operation and audience research.