First, the current situation analysis
Since we want to work hard on Taobao, we must first understand the current situation of the platform, especially from April to May every year, when the platform is adjusted, the adjustment of the platform will directly affect our store operation throughout the year. Only by keeping up with the adjustment direction of the platform can it be smooth sailing.
Before starting to run a store, you must know the current situation of the industry in advance, and don't fight unprepared. This process of understanding and analysis is not only a further understanding of our products, but also a process of understanding the whole market.
Second, product analysis
Honesty management is the foundation for businesses to stand on, excellent quality and stable supply are the basis for us to do a good job in shops, and it is also the key consideration when we choose products. A product with excellent quality and high cost performance is the foundation of the store. Otherwise, the high return rate, customer complaint rate and bad reviews after the baby is put on the shelves will make you feel at a loss.
Third, the buyer's analysis
1. Cause analysis: As a seller, it is necessary to know who the buyer is, understand the buyer's demand points for products, and provide reference for the store decoration and activity planning when the store officially operates. Starting from the concerns of mainstream people, determine the main style of the store, design the browsing path of product pages, put the product problems that buyers care about and pay attention to at the forefront, solve customers' purchasing doubts, and thus improve buyers' transactions.
2. Analysis angle: gender, age, occupation, consumption habits, interests, regions, etc. Whether it is standard or non-standard, different buyers have different search habits. Only by understanding them can we clearly know how to operate and lay the foundation for the accurate crowd delineation of the store in the future.
Fourth, shop, page analysis.
1, store style: If you want to do a good job in the store, you must make a good store positioning in advance and leave a good first impression on the buyers who enter the store. A good shop decoration needs to locate the crowds in advance, refine the crowds in the shop, build a small and refined shop, and make its own style, so as to be personalized and refined, rather than popular.
2. Baby inner page: The main function of the inner page is to introduce products, reflect selling points, after-sales commitments, carry out related sales, improve conversion rate, increase page stay time and store stay time, reduce jump rate and increase customer unit price. We first rely on the promotion map to attract traffic, and the rest rely on the Taobao baby details page to retain people, and then reach a deal.