1. Development course: Aauto Quicker entered the field of short video earlier, and gained the leading position in the industry with the concept of "recording and sharing life", especially in the sinking market, which accumulated a wide user base. Tik Tok started late, but developed rapidly. With its unique music short video form and efficient algorithm recommendation system, it has quickly attracted a large number of young users, especially in first-and second-tier cities.
2. User positioning: In the early days, Aauto Quicker was mainly aimed at third-and fourth-tier cities and middle-aged and elderly groups, and gradually expanded to all age groups and regions, focusing on showing the real face of life, with low user participation threshold. Tik Tok was early targeted at young, fashionable and trendy users, especially young people and urban white-collar workers. The content on the platform is more creative and personalized, and the usage scenarios and presentation forms are more diverse.
3. Content style: Aauto Quicker advocates "decentralization" and emphasizes diversification and popularization. Users can freely record their lives, and the content style is grounded, focusing on reality and community interaction. The content of Tik Tok is more about planning and packaging. Users present personalized works through careful editing, beauty filters and special effects, and the platform will guide content innovation through topics, challenges and other activities.