To improve the conversion rate, we should focus on the existing paying users, keep them first, and then pass them on by word of mouth. Drain through the online free live course, listen first and then buy. The purchased users adopt the community mode, and attract more students through the live invitation card mode of micro-partners, forming a closed loop. Establish an exchange platform, make offline layout according to users' needs, and provide value-added services.

The specific measures can be to establish an independent online school on the mobile side and build your own online brand through plaider's online education tools. By watching the live broadcast and the user portrait formed by the course, students can operate in a targeted manner and provide more personalized services for students. Aggregate typical users, provide them with further value-added services, and let users form normal connections.

Enhance the stickiness of existing users through the distribution mode of invitation cards, and form word-of-mouth and brand endorsement with high-quality content. After all, getting more conversion rate can't just rely on offline. Realizing the natural transformation of existing paying users and indirect transformation through recommendation can expand and increase the details of audition courses, display efforts, or provide value-added services for parents, and do a good job in refined marketing.