Sichuan Campus Red Man Festival is an activity to build a growth platform for Sichuan red people and spread the positive energy of youth. Sichuan Campus Red Man Festival mainly selects online red men from colleges and universities in Sichuan, and combines the resources of social media companies to promote these selected red men to produce high-quality positive energy video works, promote new media of higher education, and promote the standardization of campus red man market together with colleges and universities to make it develop healthily in the direction of professionalism, professionalism and marketization.