First of all, enterprises promote new technologies and advocate new ideas to consumers. Pass on ideas to consumers, give lectures to solve doubts, realize product knowledge information sharing, and eliminate customer consumption obstacles, so as to "make the cake bigger". Shanghai Jiaotong University Only Company has done quite well in this respect. Through the popular science activity of "Give you a healthy golden key", the company went to the community to give lectures on popular science, the factory distributed popular science books to the public, and publicized the popular science knowledge contest through the media. These activities do not include product promotion and do not require participants to buy products, but the real effect is beyond the reach of any form of product marketing. By improving citizens' scientific health concept. It has aroused people's desire to buy biotechnology products and stimulated market demand. The company has also rapidly developed from a school-run enterprise with assets of only 360,000 yuan into a modern biomedical pillar enterprise with an output value of 654.38 billion yuan.
The second level of educational marketing is that enterprises absorb new knowledge from consumers, peers and society. In the process of marketing, enterprises constantly learn from customers and other partners, find their own shortcomings, absorb good experiences and methods, and supplement and improve their own marketing management processes. Therefore, "educational marketing" is a two-way process, learning from each other, perfecting each other, and finally achieving overall harmony.