However, at the same time, its cottage brands are also emerging one after another. Recently, a domestic brand imitating Lego was sentenced to 30 million yuan for infringing Lego trademarks and unfair competition.
What are the infringements of Leping? Leping is a famous brand in China. It is one of the brands of Meizhi Company. Leping's trademark is very similar to Lego logo in color, shape and overall vision, which will not only make consumers mistake it for Lego, but also reduce the distinctiveness of Lego logo and affect its reputation. In addition, the imitation of Lego by Leping's building blocks is also quite obvious, and Meizhi Company has made a lot of profits because of these Lego-like building blocks. According to the data, from 20 17 to 20 19, the illegal business of Leping exceeded 300 million yuan.
What is piracy? Belong to piracy, piracy is defined as
Reproduction and distribution of copied works and publications without the consent or authorization of the copyright owner.
Why do we have to strictly control pirated products? Because the infringement has paid a painful price, it also shows that the control of pirated products in our country is becoming more and more strict. Many people may not understand why we should control pirated products. I want to take this opportunity to tell you the necessity of cracking down on piracy.
First of all, the appearance of pirated products will greatly dampen the enthusiasm of creators. Once the creators stop innovating, the development of various industries will be hindered, which the country does not want to see, so the state's crackdown on piracy is gradually rising.
Secondly, pirated products will also harm the relevant interests of Chinese consumers. Because pirated products are mostly made by illegal methods, product quality is not as guaranteed as genuine products, and after-sales service is not guaranteed. If there is something wrong with the product, consumers can only admit that they are unlucky.
Finally, in law, piracy is illegal, the profits from piracy belong to illegal business, and the state does not collect piracy tax, so piracy will cause certain losses to the state tax.
In a word, piracy is illegal and wrong. Everyone should respect the original and never buy pirated things.