Xinhua Bookstore in Xuzhou City reached its peak around 2005. There are only three social science comprehensive stores in Huaixi, Jindi and Huaidong in the second ring road of the city center, and two foreign language and education bookstores have been set up respectively. The sales department of Xinhua Bookstore goes deep into large supermarkets, with a total of 13 outlets. Coupled with the addition of Xuzhou Tongshan Xinhua Bookstore and Tongshan Xinhua Bookstore Branch, Xinhua Bookstore almost monopolized the wholesale and retail of books in Pengcheng Xuzhou.
The original site of Phoenix Xuzhou Bookstore is Xinhua Bookstore, Huaihai West Road, Xuzhou.
"Old Xinhua Bookstore" in Xuzhou population (right)
The first to third floors are classified by year and book category.
There are some classic ancient books and calligraphy seal cutting works on the third floor.
In that era when there was no discount, reading in the bookstore was a way of leisure.
This heyday is also the market expansion and promotion period of excellent online booksellers such as Amazon, Dangdang and Bertelsmann. The online sales model of good quality and low price and door-to-door delivery quickly gained market recognition. Fierce infighting also occurred in physical stores. National chain Xinhua Guo Hong, East China chain Volkswagen Bookstore, Haitian Bookstore and Zhejiang Xinhua Bookstore chain Boku Bookstore have successively settled in Xuzhou. Private Hope Bookstore, pioneer bookstore Bookstore and Baihua Bookstore also have their own advantages. Fierce market competition gave birth to Phoenix and reshuffled the sales of Xuzhou Bookstore.
Huaixi Xinhua Bookstore used to be the sales department of Xuzhou Wholesale Center of Xinhua Bookstore in Jiangsu Province (No.9 Huaihai West Road), and 1999 belongs to Jiangsu Xinhua Group Co., Ltd., namely Jiangsu Xinhua Publishing Group. 200 1, Jiangsu publishing group was established, and Jiangsu Xinhua publishing group became its subsidiary group. With the deepening of the national cultural system reform, Jiangsu Publishing Group was renamed Phoenix Publishing Media Group in 2004. Phoenix Publishing Media Group has gradually become a diversified publishing, media, investment and real estate management giant in a few years and one of the most powerful media publishing groups in China. In 2006, it began to rank first in the national publishing industry.
As a part of the national cultural industry reform, Xuzhou Xinhua Bookstore is both an experimental field and a pioneer. It is a key step for the marketization of state-owned media publishing industry to develop from a single book publisher focusing on supplementary books into a comprehensive, cross-industry, diversified and high-output industrial group. Phoenix Xuzhou Book City, like Nanjing and Suzhou Phoenix International Book City, is wearing the wings of "Phoenix", and the nirvana bird was reborn again on 20 10, from solo of single book wholesale to hotel management and cultural lectures, which is a baptism and transformation to meet difficulties.
On the day of trial operation of Xuzhou Phoenix Bookstore, there were not many advertisements, and new and old customers revisited the old place to see the new clothes of Phoenix. Feng Ming is forceful, and her voice is not for a while, but for a long time. However, the sales staff of Book City still believe in the old saying, "The fragrance of wine is not afraid of the depth of the alley".