Adobe software represented by Adobe Photoshop includes vector drawing software Adobe Illustrator, typesetting software Adobe Indesign(Id), video editing software Ae and Pr. These applications are in advertising companies, design industries and so on. It should be said that the use of software has become very common.
However, both Adobe's education and R&D in China have encountered bottlenecks-in 2065438+04, Adobe's education department and R&D center in China all closed down and withdrew from China, and all the staff of the two departments were laid off. At present, only the marketing department (sales, after-sales and marketing) is reserved.
"Education" is the most dissatisfied area of Adobe. Although Adobe software is widely used in the industry and universities have offered such courses, Adobe's support for the education industry in recent years is not grounded. In 20 10, Adobe established the "Adobe Creative University" plan, namely "Adobe Creative University" (ACU for short), with a name but no actual content. The essence of ACU program is that colleges and universities buy software and students buy certification exams, that's all. Adobe cannot provide high-quality professional construction, educational services and market support for colleges and universities.
Adobe's advanced technology can lead the design industry, but it cannot represent the design industry. Adobe is the best in graphic design technology, but any software is just a tool in the field of creative design. Adobe's goals in the field of education cannot be fundamentally changed. Therefore, no matter how it changes its name, its so-called "ACU plan" can only wander in the old system of PS software training more than ten years ago, and its certification system will never be closely related to the job requirements of the design industry. The recognition of certificates in enterprises is almost zero, and the gold content of certificates has plummeted. Finally, in 20 14, the Adobe education department was cancelled, and in 20 16, the Adobe certification project and the ACU plan were all cancelled. Adobe ACA certification (Adobe Certified Associate) is still being used, which is not only more junior (Associate- technical assistant level), but also has obvious traces of rigid examination and exam-oriented education, and its recognition of colleges and enterprises is lower.
In research and development, R&D Center has provided great help in software localization and localization support, and has also done a lot of work in software development, upgrade and testing. However, Adobe does not pay enough attention to China, and the interaction between local enterprises in China and Adobe in practical use and functional requirements is not close. Adobe executives finally adjusted the strategic layout, closed the R&D center in China, and all technical engineers were laid off. This has dealt a fatal blow to the further development of Adobe in China.
Of course, the application of Adobe software in China and in the field of design will not be greatly affected at present. Adobe is still the most used software in the creative design industry, and there is no equivalent product to compete or replace it.