"Telunsu" means "golden milk" in Mongolian, and it is also a milk brand owned by Mengniu. Its producing areas-the core area of China Rudu and Linger, rely on a series of unique natural conditions, such as about 40 degrees north latitude, warm and humid monsoon climate in the middle temperate zone and world-recognized high-quality milk source belt, providing high-quality milk sources that are scarce in the market. There are Mengniu's Aoya International Ranch, Mengniu's global model factory, Mengniu's fully intelligent automatic control center and Mengniu's milk health research and development center.

Due to the adoption of international advanced processing technology, the nutrients in milk are guaranteed to the greatest extent. After strict testing, the finished product of "Telunsu" is rich in natural high-quality milk protein. The content of protein in milk per 100g can reach 3.3g, which is 13.8% higher than the national standard. Its overall nutritional content is higher than that of ordinary milk, and its taste is more fragrant, thicker and smoother. From the point of product pricing, due to its high quality and limited output, the market price is about twice that of ordinary pure milk. It is understood that as a high-end dairy product, Telunsu's outstanding high protein can better maintain the normal metabolism of the human body and the transportation of various substances in the body, enhance human immunity, and maintain the acid-base balance and water distribution in the human body, which is very beneficial to human health.

From a period of market feedback, the target consumers who love Telunsu are generally pursuing their own uniqueness, eager for their own unique lifestyle, high income, high academic qualifications, driven by personality and external image, and have the habit of being keen on high-end products. However, many salespeople said that although Telunsu was in the middle and high-end price range, it attracted some ordinary consumers with its stronger and purer brand. Because this kind of high-end liquid milk, which is more nutritious and tastes better, is not artificially added in the later stage, but is controlled by pasture, breeding, dairy varieties and strict processing, which really brings an unprecedented milk drinking experience. In addition, the price slightly higher than that of ordinary milk is not only in line with its quality, but also reasonable and acceptable. Therefore, many consumers who have the habit of buying ordinary milk have begun to try "Telunsu" and have shown strong interest in it.

A dairy expert commented on the high-end milk "Telunsu" and said that the domestic high-end liquid milk market has great potential, but domestic dairy enterprises need guidance in product development. Mengniu's "Telunsu" has made a good start. The product has been recognized by people for its high quality and shows a good prospect for the development of high-end milk. It is reasonable to believe that with the expansion of Telunsu's production capacity and the follow-up of other manufacturers in the field of high-end milk, it is only a matter of time before high-end milk enters more people's lives.

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