VI: Also known as VIS, it is the abbreviation of English Visual Identity System, which is called Visual Identity System. Its meaning refers to the unified visual recognition, standardization and specialization of all visible things in the enterprise. Communicate corporate image to the public through VI. Visual identification system (VI) can be divided into two main aspects: first, the basic system, including enterprise name, brand logo, standard font, printing font, standard graphics, standard color (propaganda slogan, business report and product manual, etc. ); The second is the application system. It includes at least ten elements, namely products and their packaging, production environment and equipment. Exhibition venues and appliances, transportation, office equipment and supplies, work clothes and accessories, advertising facilities and audio-visual materials, public relations supplies and gifts, factory flags and factory emblems, indicating signs and road signs, etc.

M: Mental identity is to establish a unique business philosophy of an enterprise, and it is an identification system for business concepts such as design, scientific research, production, marketing, service and management during the production and operation of an enterprise. It is the overall planning and definition of current and future business objectives, business philosophy, marketing methods and marketing forms, mainly including: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning. It belongs to the ideological category of corporate culture.

Bi: That is, behavior identification, translated into behavior identification, directly reflects the individuality and particularity of enterprise ideas, and is a dynamic identification system formed by unified planning of actual business ideas and guidelines for creating enterprise culture. It is based on business philosophy, and internally it is to establish a perfect organizational system, management norms, employee education, behavior norms and welfare systems; Externally, it is a form of exploring market research and product development, conveying enterprise ideas through social public cultural activities, public relations and marketing activities, so as to obtain public recognition of enterprises.

Si: SI:SI (space sign), called space sign, can also be regarded as an extension of VI, but its main purpose is to work in "three-dimensional space" and "decoration standardization". The biggest difference between space identification and traditional decoration design is that it is a systematic design, rather than a fixed-point design, in order to meet the problem of different store sizes when adapting to chain development. The planned projects include: comprehensive department, management principle, business circle determination, design concept, space design part, plane system, ceiling system, floor system, power distribution and lighting system, display system, wall system, signboard system, POP and display, management part, material description, packaging and construction procedures, evaluation and third-party cooperative operation principle.