? Case:
? A few years ago, Chen Lan was on the verge of being laid off, but now she has become an excellent jewelry designer and runs a jewelry studio which is famous in Shanghai jewelry industry. How did Chen Lan embark on the road of entrepreneurship? How to complete the role transformation with such a big contrast?
? In Anshun Road Jewelry Studio, the reporter met Chen Lan, a legendary figure in Shanghai jewelry industry. Chen Lan admits that 1996 really hesitated for a long time when he was laid off, but later he realized that Shanghai is a city full of opportunities, and unemployment may give him more room for development. Chen Lan, who used to work in jewelry sales, naturally thought of this familiar business when he started his first business, so he co-founded a jewelry management company with his friends. But being a salesman and being a boss are two different things after all. Coupled with some shady debts and endless intrigue, the company soon went bankrupt. Chen Lan experienced a more difficult life trough than being laid off, but she didn't give up easily because of it. She firmly believes that the jewelry industry is an undeveloped business? Gold mine? .
? Therefore, Chen Lan's second venture still chose the jewelry industry, with a working capital of 1 1,000 yuan, starting from a small window. At the beginning, due to the shortage of funds, Chen Lan's road to entrepreneurship was still very difficult, and she persisted with that persistence. At the beginning of 200 1, things took a turn for the better. Chen Lan's persistence and sincerity moved the joining of high-end products? Emerald? A famous jewelry company in Hong Kong, she won the company's precious gems? Emerald? Sales rights, the company also made an exception and adopted the checkout method of first supply and then payment. Did Chen Lan really live up to expectations? Emerald? Sales reached several hundred thousand yuan, far ahead of similar markets in Shanghai. After nearly two years of cooperation, Chen Lan has obtained the right to sell this product in the East China market with its own strength, and its business scale is expanding day by day.
? Although Chen Lan can live a carefree life from now on, she has not given up exploring the jewelry market. She thinks this market is huge, and what she is doing now is just a drop in the ocean. Once, a supplier complained to Chen Lan about domestic designers. Post processing? The level is not high, which leads to almost no interest in some fine torus on the market. This allowed Chen Lan to discover a new field of entrepreneurship, which lasted for several days and nights. Fight? She designed a unique finger stand for these specially shaped ring faces, which attracted a group of consumers who pursued individuality after listing.
? This success not only won Chen Lan the long-term agency of suppliers, but also was born? Cinderella? Jewelry studio. Although Chen Lan is a master of jewelry sales, he is not good at jewelry design. Amateur? . In order to get started as soon as possible, she attended the training course of gem identification qualification certificate during the day and watched TV programs about jewelry directly at night to absorb the essence of jewelry design as much as possible. She often goes to libraries and shops to collect all kinds of jewelry styles or ask the master all kinds of technical questions.
? Chen Lan's diligence finally made his shop famous in Shanghai jewelry industry, and because of its uniqueness? Five no? Service standards, won a lot? Repeat customers? For people who are unfamiliar with jewelry and are eager to buy it, people who buy it together but disagree, impulsive buyers, old customers who buy the same product repeatedly, and customers who choose jewelry that doesn't match their occupation, age and figure, advise them not to buy it for the time being. In this regard, Chen Lan said: To do business, you must be a man first. Jewelry business, in particular, is expensive, so we should really think about our customers. Only in this way can we really win customers. ?
? Analysis:
? Opening a jewelry studio has the following three entrepreneurial advantages:
? 1, and the market prospect is broad. In recent years, China's jewelry sales have increased by 40% every year, and the jewelry industry is quietly heating up. In 20 10, Shanghai plans to develop into a global diamond and jewelry processing and sales center, which makes the jewelry processing field have a fairly broad development space.
? 2. The return on investment is faster.
There are many links in jewelry processing, but the profits are rich. As long as certain customer resources are guaranteed, it is easier to recover the investment.
? 3. The game went smoothly. Jewelry processing has access threshold, which requires high capital and technology for entrepreneurs, but because of this, the market competition is relatively dull and the number of personalized jewelry stores is more limited.
? Reminder:
? For entrepreneurs who intend to set foot in the field of jewelry design, Chen Lan's experience is: innovative consciousness and skilled technology are the most critical, without this advantage, it is difficult to attract customers; Secondly, customer service must be personalized, such as establishing customer consumption files, providing long-term service for customers who buy high-end goods, and providing personalized design according to customers' age, occupation and hobbies, which is the biggest difference between jewelry design and jewelry sales; In addition, honesty is the foundation of doing business, and only honesty can win the trust of customers.
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