One is to expand brand influence and occupy consumers' minds with clear positioning. Customers will think of you first as long as they have certain education and training needs. With the brand's influence on consumers' minds, it will be easier to sell or consult a teacher for face-to-face sales, just like Apple's mobile phone hardly needs strong face-to-face sales skills.
The other is to provide an endless stream of consultation, student information and lessons for institutions. The whole market work should focus on this "brand" and "effect", otherwise it will be in vain.