High-quality education service is the core to form the advantages of school education service. Creative and characteristic schools are important measures to form the advantages of school education, and building school management brand is a favorable means to form the advantages of education service. Establishing the concept of educational service has theoretical innovation value for enriching and developing educational theory; It has practical application value for promoting the reform of education system; It has economic benefits for society, schools, families and students; It has commercial value in promoting the development of international education service trade.
The main features of educational services:
Education service is an important part of the whole service industry, which has its own characteristics besides the general service industry.
Educational service has the basic industrial nature. Education belongs to the tertiary industry, that is, the service industry, but in the service industry, the education service is quite special. The contribution of education to national economic growth is increasing day by day, and it plays an overall and leading role in national economic development. Education service is an industry that lays the foundation for social development. Compared with large-scale infrastructure construction, its role is more basic, indirect and lasting.
Educational services are exchangeable and market-oriented. Admittedly, the education market exists, and so does the international education market. Under the condition of market economy, educational activities will inevitably enter the social market with educational services. In the education market, high-quality education, high-quality education, distinctive and brand-name education are scarce resources of society, and people will compete to buy them, thus forming the consumption choice of society for education.