Through the fiftieth anniversary celebration, we can review the history of running a school, inherit the fine traditions, sum up the experience of running a school, show the achievements of running a school, innovate the characteristics of running a school and promote the all-round development of the school.
Through the fiftieth anniversary celebration, we will strengthen foreign exchanges, expand foreign influence, improve the visibility of the school, establish a good social image, win strong support from all walks of life, optimize the external environment of the school, expand the space for running schools, and accelerate the development of the school.
Through the 50th anniversary celebration, the cohesion, centripetal force and appeal of the school will be enhanced, and all teachers, students, staff and alumni will be encouraged to contribute their wisdom and strength to better building their alma mater.
Taking the 50th anniversary as an opportunity, we should seize the rare opportunity that the superior leaders attach importance to supporting the construction and development of our school, organize internal and external forces, actively implement and plan, and create excellent educational results.
Principles of school celebration activities: the school celebration ceremony is grand and warm, the activities are rich and healthy, the campus atmosphere is harmonious and relaxed, and the elegant demeanour display is comprehensive and diverse.
Venue: Qingdao People's Hall
Celebration time: September 20xx 13.
Second, the organization of celebration activities
(1) Foundation 50th Anniversary Preparatory Committee
The Committee is composed of the following personnel: relevant party and government leaders and some local alumni; Head of the education administrative department, current school leaders, etc. The Preparatory Committee shall have advisers, directors and deputy directors.
Attachment: Preparatory Committee for the 50th Anniversary of Primary School
Consultants: Hou, Zhao, Ni, Zhang
Director: Qiu
Member: Zhao
(2) Establish a working group of the Preparatory Committee.
The leading group for the 50th anniversary of primary school has various working groups: secretary group, publicity group, planning group, alumni liaison group, logistics support group, celebration activity group, reception group, art exhibition preparation group and teaching activity group.
Each group is responsible for the planning, implementation, budget and timetable of the tasks assigned to it, and each task must be handled by a special person. According to the requirements of the overall plan for the celebration, do a good job in the preparation plan for the celebration and other related work. In order to ensure the earnest implementation of the preparations for the fiftieth anniversary celebration, all work links should be carried out in accordance with the overall planning of the celebration.
Iii. Work arrangement of celebration activities
(1) Celebration Leading Group (Chairman Qiu)
Be fully responsible for the celebration work, hold preparatory meetings, determine the celebration matters, and report the activity budget to the superior.
(2) Celebration Secretariat Group
1, target
Provide reference opinions for the decision-making of the celebration work, and plan and formulate the preparatory plan; Be fully responsible for the writing and publicity of the celebration.
2. Content
(1) Search for materials (visits, discussions, archives), write the history of primary schools, show the development process of schools, and complete a school history, focusing on the institutional evolution, the registration of faculty and students, the collection and arrangement of pictures and historical materials, and the distribution of plates in the past 50 years.
(2) Writing the leaders' speeches and related written materials to celebrate the conference;
(3) Publish "Announcement of Celebration" and "A Letter to Alumni" in various media;
(4) Organizing media publicity reports and making special reports on celebration activities;
(5) Assist the media to shoot videos of the 50th anniversary and various activities, and complete the production of feature films and video discs.
(6) Making a commemorative book for the anniversary of primary schools to publicize the history, achievements, present situation and future development direction of primary schools;
(seven) other written materials related to the celebration.
(3) Alumni Liaison Group
1, target
Contact former alumni in various ways and accept different forms of donations from alumni.
2. Content
(1) Contact alumni through publicity, website, media, email, telephone, etc.
(2) Accept donations from alumni and do a good job in registration and division of labor.
(3) Collect memoirs of alumni, stories of alma mater, paintings and calligraphy works.
(4) Use various channels and clues to visit () and send letters to investigate alumni activities, which can be linked by year and organized by class; Collect alumni address book, graduation photo of each class, photos of alumni activities, and personal achievements in a certain field () or a certain industry.
(4) Celebration group
1, target
Do a good job in celebrating the fiftieth anniversary of the founding of the school.
2. Content
(1) Responsible for the scheme design, command and coordination of celebration programs;
(2) Responsible for the planning and production of the stage background of the school celebration performance;
(3) Be responsible for the creative planning of cultural performances, draw up the program list, and determine the cast and costumes.
Devices and props to complete the creation and arrangement of programs;
(4) Programming string words;
(5) Make a shooting plan for celebration activities;
(6) Appropriate arrangement of entertainment programs;
(7) Strengthen the training of teachers and students' dance teams and chorus teams;
(8) Responsible for arranging talent shows for teachers and students.
3. Influence
Celebrations should be grand and effective. By selecting student volunteers, we will provide warm and thoughtful services for alumni and guests.
The cultural performance should make full use of the strength of teachers and students in our school, with the purpose of showing elegant demeanor and exchanging feelings, and fully embody the rich cultural heritage and vigorous spiritual outlook of primary schools.
(6) Celebration reception group
1, target
With warm and thoughtful reception, alumni and guests can feel the warmth of the primary school and feel the warm atmosphere.
2. Content
(1) Training of reception service personnel;
(2) Arrange guests to sign in and distribute souvenirs;
(3) Arrangements for alumni gatherings, rest places and vehicle parking places;
(4) Do a good job in guiding and picking up guests and alumni;
(5) Receive interviews from old leaders, old faculty and alumni during the preparation for the celebration.
(6) Draw up inviting units and personnel, send invitations and send and receive letters. Count the number of returning guests and alumni, and be responsible for organizing guests and alumni to participate in school celebration activities.
3. Effect:
Show the hospitality of primary school teachers and students and create a harmonious and warm holiday atmosphere.
(7) Art Exhibition Preparatory Group
1, target
Hold an exhibition of teachers and students' paintings to show the high artistic accomplishment and painting and calligraphy level of our teachers and students and former alumni.
2. Content
(1) Collect paintings and calligraphy works of teachers and alumni;
(2) Instructing students to finish painting and calligraphy works;
(3) Contact the exhibition site and plan scientifically;
(4) Complete the layout of the exhibition and organize a visit.
(5) Complete the design of the album.
(8) Teaching activity group
1, target
During the celebration, a comprehensive teaching seminar was held to show the high professional quality of school teachers and the achievements made by the school in teaching and scientific research over the years.
2. Content
(1) Make a teaching and research plan;
(2) Organize teachers from all disciplines to attend teaching and research meetings;
(3) Contact leaders and experts of teaching and research departments at all levels to give guidance.
Fourth, the implementation steps of celebration activities
The first stage: the preparation stage. (3 months)
From March of 20xx to May of 20xx, materials were basically prepared, and alumni were contacted for planning and fund-raising.
The second stage: the preparatory work is completed. (3 months)
From June 20xx to August 20xx, all the preparations for the celebration of the school are ready: the funds are raised in place, the alumni contact is completed, and the celebration performance is in place.
The third stage: the implementation stage of the celebration. (1 month)
20xx September ~ 20xx June 10
① Further improve the preparatory work.
(2) Implement the specific matters of the celebration.
③ Celebrate the school.
Annual Activity Planning Chapter 2 General Rules
The first part is the theme of the anniversary activities.
The second part is the preparation plan for the anniversary celebration
1. Organizing Committee for the anniversary celebration;
2. Arrangement of celebration series activities;
3. Mobilization meeting for all employees of annual activities, and annual activity plan.
The third part is the arrangement of the anniversary celebration.
1, anniversary celebration;
2, the top ten suppliers selection activities;
3. Top Ten Member Selection Activities;
4, the top ten employees selection activities;
5, the top ten promoters selection activities;
6. Anniversary Appreciation Reception;
7. "Celebrate the First Birthday" staff gala;
8, "I and * *" staff award essay;
The fourth part is the arrangement of annual promotion activities.
1, with a full set of newsletter and prize-winning activities;
2. "The first anniversary of the * * celebration, layers of surprises to send gifts" activities;
3. "Scaling flowers, getting a good gift";
4. Biweekly shopping lottery;
5. "Today is my birthday"-birthday cake sending activity;
6. "Dedicated to the Dearest"-August 1st Army Day;
7. "* * is in my heart" in the prize-winning essay activity;
8.* *, China Insurance will join hands to create a better life;
9. 100 manufacturer's big reward;
10, Annual Film Festival;
The fifth part of the annual media publicity plan
The sixth part is the atmosphere layout scheme of the anniversary store.
Part VII Attachment
The first part is the theme of the anniversary activities.
* * Co., Ltd. * * in the past year, under the care and guidance of Beijing headquarters, under the correct leadership of * *, and with the joint efforts of all my colleagues, has made remarkable achievements, which have been recognized by * * citizens and peers from sales performance to business image, and achieved a proud business position. Well-known commodities in supermarkets have entered thousands of households, and the business philosophy of "* *" has been fully carried forward and deeply rooted in the hearts of the people. The business ethics of "* *" is quite appreciated by people.
On the occasion of the opening anniversary of * *, we hold a grand anniversary celebration for her with excitement and confidence, and take advantage of the business opportunities brought by the anniversary celebration to expand our unlimited commercial market and create gratifying sales performance.
The third part is the arrangement of the anniversary celebration.
First, the anniversary ceremony:
Activity time: 7: 00 ~ 1 1 0: 30.
Location: * * At the front door.
Participants: company managers, employees of regional companies, all employees, top ten suppliers, top ten members, top ten promoters, top ten employees, news media and representatives of social welfare organizations.
Celebration ceremony is always responsible for:
General execution of the celebration ceremony:
Moderator:
Specific work flow and arrangement:
At 6: 00, the cleaning company will thoroughly clean the site, and no sundries are allowed within the scope of the ceremony; Person in charge >
At 6: 20, the ceremony platform is arranged, and the ceremony platform and audio equipment are installed in place;
Person in charge >
At 6: 30, the security department sent 20 guards to conduct a comprehensive alert on the scene;
Person in charge: >
At 6: 30, the military band was in place, and all the hydrogen balloons and firecrackers were in place to cooperate with the celebration ceremony; Person in charge >
At 6: 40, the military band began to play music;
Person in charge >
At 6: 45, all the people attending the ceremony were in place and lined up to practice slogans. Person in charge: >
At 6: 55 (music stopped), the host announced the start of the ceremony;
7: 00 company leaders speak;
Speaker: >
7: 10, the host announced the list of the top ten suppliers;
7: 13 (Music) Ask the company leaders to issue plaques to suppliers;
Presenter: >
At 7: 20 (music stops), the supplier representative is invited to speak;
Speaker: >
At 7: 25, the host announced the list of the top ten members;
Person in charge: >
7: 28 (Music) Ask the company leaders to issue the top ten membership cards to the top ten members;
Presenter: >
At 7: 30 (music stops), please invite the representatives of the top ten members to speak;
Speaker: >
At 7: 35, the host announced the start of the donation ceremony for respecting the elderly and asked the company leaders to donate gifts (music, photography, group photos and firecrackers) to the social welfare home;
Presenter: >
At 7: 40 (music stops), please invite the leaders of welfare homes to speak;
Speaker: >
At 7: 50, each team brought it back to the store;
Open at 7: 55;
At 7: 55, the lion dance team began to perform;
At 8: 30, the performance of the lion dance team ended;
At half past eight, the performance of the gongs and drums team began;
The performance ends at 9 o'clock;
At 9: 00, all kinds of promotional activities outside the venue were started, and the planning scheme "Anniversary Activities Scheme" was formulated.
Activity work schedule:
department
Specific work
represent
Personnel administration department
Red flannel (size: 4m)
Hydrogen balloon (100) firecrackers (400 rings and 2 lashes)
Liaison work of social welfare personnel
Supplier plaque, the implementation of the top ten membership certificate.
Supply section
A set of loudspeaker equipment
Implementation of donated gifts worth 20xx yuan
Planning department
Implementation of donation card
Implementation of signs such as podium and guest sign-in desk.
Liaison with military bands, lion dance teams and gongs and drums teams
Overall layout planning of venues, news media contact.
engineering department
Adjustment and control of audio equipment
Implementation of podium tables (two long tables)
Security sector
Vigilance work in venues
Employees line up to lead the team.
Assist in planning venue layout.
department of customer service
Guest sign-in and gift distribution
Assist company leaders in awarding prizes (10 etiquette staff)
Cleaning company
Responsible for cleaning the site.
ground
A team of 30 people in each department
Cost budget: 100 hydrogen balloons ╳0.50 yuan =50 yuan.
30 certificates /50 yuan = 150 yuan.
Firecracker 2 whips10 yuan =20 yuan.
Vendor plaque 10/60 yuan =600 yuan
Total: 820 yuan
Second, the anniversary appreciation reception;
Activity time: start on the day of the month 18: 30.
Venue: * * Hotel
Participants:
Company leaders, department managers, top ten members, top ten suppliers and news media units (about 60 people).
Overall responsibility:
Total implementation:
Venue layout:
Activity content:
* * In order to thank people from all walks of life for their love for me, I held an annual thank-you reception. The main purpose of the reception is to strengthen close contact and communication with members and suppliers and thank them for their concern and support in the past year.
Activity cost:
30 gift × 100 yuan = 3,000 yuan (the purchasing department is responsible).
The meal fee is 2500 yuan
Activity arrangement:
time
work arrangement
represent
August 4 th
The customer service department will report the list of the top ten members to the personnel administration department.
August 4 th
The purchasing department will report the list of the top ten suppliers to the personnel administration department, and be responsible for the arrangement of reception places.
August 5(th)
The personnel administration department is responsible for issuing invitations.
August 6(th)
Responsible for the reception at the reception desk (2 etiquette)
August 6(th)
Cocktail host
Third, the "Happy Birthday Celebration" staff gala:
Activity time: year, month and day from 20: 30 to 24: 00.
Location: the third floor of the store
Participants:;
Overall responsibility:
Moderator:
Performer:
Venue layout: Planning Department
Security sector
Speaker: Purchasing Department (provided)
Engineering Department (Operation)
Meeting expenses: purchasing department (water, drinks, fruits, etc. )
Activity content:
1, cultural performance:
A. The whole company is divided into the following eight groups according to departments:
Regional company team: (joint venture, personnel administration department, procurement, finance)
Fresh team, security team, department store floor team, gourmet floor team, joint venture investment team, customer service team and group purchase team;
B, each team will perform 2-3 programs (at least 2) with unlimited content;
C. Program selection and awards are set as follows:
The first prize is a gift/person from 30 yuan.
Second Prize 20 yuan Gift/Person.
Third prize 10 yuan, one point will be given to each person.
D. List of judges:
2. On-site prize-winning question and answer:
There are some questions and answers about * * interspersed in the cultural performance;
3. Award essay-writing activities;
4. Cost budget: three banners, three banners-20 yuan =60 yuan.
Five certificates -5 yuan =25 yuan.
Total cost: 85 yuan
Four, "I and * *" staff award essay:
Activity time: (submission deadline)
(Select date)
(Announcing the date of award)
Location:
Participants:
Activity requirements:
1, the article must closely follow the theme of "I grew up with * *";
2, the style is not limited, and the number of words is not limited;
3. Award setting:
Grand Prize: A gift from 200 yuan.
First prize:1A gift from 80 yuan.
Second prize: 150 yuan as a gift for two people.
Third prize: 100 yuan, one gift and two prizes.
4. Place of submission:
part four
Annual promotion plan
Scheme 1:
There is the first newsletter award
Activity time:
Location: * * Store
Activity content:
Looking for * * member customers who have fallen in love with * * since the opening of the business, the participation methods and conditions are as follows:
1, must be an official and valid member of * *.
2. Join by membership card.
3. Anyone who holds a newsletter and meets the requirements can get a prize.
4. Award setting:
Annual event planning 3 I. Pre-event preparation:
1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.
3. Invited customers are classified into hardcore customers (who come to work for the Brotherhood) and new customers.
Second, the purpose of the activity:
1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.
2. With the help of grand scenes, provide a better platform for the introduction of old customers.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.
Third, the theme of the event:
Warmly celebrate the fifth anniversary of the establishment of the marketing group.
Fourth, the activity process:
1. More corporate culture films such as club introduction and XX review will be shown before the meeting.
2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;
3. Opening remarks
Step 4 introduce guests
5. Speech by company leaders
6. Speech by local leaders (can be replaced by typical customers)
7. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in the form of sketches. )
8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and the leaders will take the stage to issue certificates, take photos, host interviews, and speak for customers.)
9. Keynote Speech (Expert Lecture)
10, announcement of preferential policies
Verb (abbreviation for verb) prize setting:
1. All customers who come to the event site will get a small gift (the gift depends on local preferences).
2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.
Presentation of intransitive verbs before the meeting
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Annual event planning 4 1, DM flyer page, flag falling
As the advertising slogan of "Preferential treatment, courtesy and stones accompany you every day", with the theme of Christmas and New Year's Day, it is the main promotional leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product.
2, the image scene layout
First, the specialty store
Dianshi Jewelry Store is a specialty store, and the store and window are carefully arranged. There are two Christmas trees (both hung with candy), 10 meter ribbons, snowflake spray words, flags and trinkets taken from smallpox, and balloons are added at appropriate positions in front of the store.
in shop
Dianshi Jewelry Store is a store-in-store, and the entrance will be carefully arranged. There are two Christmas trees at the entrance of the passage (candy is hung on both Christmas trees), flags and trinkets are hung on the ceiling of the store, and colorful flowers are as long as 10 meter.
C. counter
Dianshi Jewelry Store is a counter. Due to the unified management of the shopping mall and the limited space, a Christmas tree (candy hung on the Christmas tree) was placed in front of the store, and flags and trinkets were hung on the ceiling of the store, with colorful flowers 10 meter.
3. Festival image is popular
Festival image POP is used in conjunction with DM single page, with Christmas and New Year's Day as the theme, in conjunction with holiday promotion activities, and the main products in winter are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.
4. Image balloon
This activity will be a good opportunity to enhance the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be widely used in Christmas and New Year's Day promotions of Dianshi Jewelry, and all children who enter the store will be given image balloons.
5. Candy
65438+February 24.25, 65438+February 3 1-65438+1October1,all consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology.
6. Couple package
During this activity, Dianshi Jewelry launched a special couple package, and all customers who buy couples' clothes during the festival will receive a beautiful gift.
7. Gold card
During the activity, customers who spend one time 1500 yuan or above will get a discount if they give a gold card. (If the original price 1000 yuan is 50% off, then 20% off: 1500×50%×80%)
8. VIP card
Customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a VIP card. (If the original price is 50% off 1000 yuan, then 8.8% off: 1500×50%×88%)
9. Every customer who makes a one-time shopping trip to 500 yuan will receive a beautiful gift.
10, overstocked goods can be discounted with a gold card.
Second, promote the budget.
1, DM single page, flag hanging
A4 Page 3000×0.50 Yuan = 1500 yuan
2. Festival image popularity (X frame)
1600mm× 500mm
120 yuan × 10= 1200 yuan
3. Image balloon
0.20 yuan × 1000=200 yuan
4. Candy
400 yuan
5. Small gifts
10.00 yuan× 500 = 500 yuan.
6. Christmas tree
12 tree x100 yuan = 1200 yuan.
7. Accessories
30 yuan × 12=360 yuan
8.20xx Yuan Unforeseen expenses: 7,360 Yuan.