Quality first, customer first and originality are the corporate philosophy of Lotte brand. Since/KLOC-0 entered the China market in 1995, Lotte brand has always adhered to these three principles and wholeheartedly served the interests of consumers in China. In 2000, Lotte xylitol chewing gum entered the China market for five years. Through sincere and comprehensive communication with consumers in China, xylitol chewing gum has been recognized by most people in China, and Lotte has become the first brand of xylitol chewing gum in China with excellent market results.

Lotte brand introduced xylitol chewing gum to China in 2002. At that time, consumers didn't know what xylitol was, and some even thought it was just another novel chewing gum brand. In view of this situation, Lotte launched active publicity and market education, and joined forces with internationally renowned dental experts and the discoverer of xylitol-Mark? Mr Ma Jinian conducted a clinical trial of xylitol chewing gum in China. In this experiment, about 800 primary and junior high school students were asked to chew Lotte xylitol chewing gum every day for two consecutive years to observe the preventive effect on tooth decay. The experimental results show that Lotte xylitol chewing gum has a very significant effect on preventing dental caries. The latest data shows that the prevalence rate of oral diseases in China is as high as 97.6%. On average, there are 2.5 dental caries per adult and 4.5 dental caries per child. In view of this grim situation, the emergence of Lotte xylitol chewing gum is gratifying, and the selfless contribution made by Lotte brand to consumers in China is even more commendable. Since 2002, Lotte has insisted on holding a roving exhibition during the Love of Teeth Day to popularize oral health knowledge for the people, and at the same time, it also conducts voluntary oral health diagnosis for visitors. During the Love Teeth Day in 2006, Lotte toured 20 cities in China, providing voluntary services to tens of thousands of people. The person in charge of Lotte said: "We will continue to do similar activities, and the happiness and health of consumers are our greatest wish."

Not long ago, Lotte launched the "Lotte Xylitol Tour" experience activity. On the day of the activity, consumers walked into the important production base of Lotte Factory, learned about the production technology of xylitol chewing gum, BearBiscuit and other foods, and experienced the strict requirements of the production base for environmental sanitation. This is not only the friendship between merchants and customers, to be exact, it is the embodiment of Lotte brand's confidence in its own products and services, and it is also the quality commitment that Lotte gives consumers.

It is reported that since Lotte brought xylitol chewing gum to China in 2002, the sales trend of xylitol chewing gum market in China has been soaring, and the market share has increased from 5% in 2002 to 40%. Compared with traditional sugar chewing gum, xylitol chewing gum has a bright future. At present, there are nearly 100 brands of xylitol chewing gum in China market, and manufacturers of all sizes are trying their best to open up the market. Under such circumstances, Lotte chose to lower its head, observe consumer demand more carefully and conduct scientific research meticulously.

In 2005, after sufficient research and experiments, Lotte brand introduced xylitol +2 formula chewing gum, which has more excellent caries prevention effect and has been sought after by consumers and the market. At the second international symposium on xylitol held in 2006, more than 20 dental experts from all over the world fully affirmed this formula, and the latest research results displayed by experts at the symposium gave Lotte more enlightenment.

Xylitol comes from Finland, Finnish mark? Mr. Ma Jinian is known as "the father of xylitol in the world"; For the people of China, Le Tiancai is the "father of xylitol in China" who really integrates xylitol into people's lives (here, it is suggested to replace Machinian's content with the extensive application and effective data of xylitol in Europe, and the expression of "father of xylitol in China" is inappropriate, please replace it with words like pioneer). In this regard, the person in charge of Lotte said: As an enterprise that introduced xylitol into China, Lotte will invest more in the research and application of xylitol.