1, training competition is serious.
We often hear the word involution, but many people don't know what involution really means. Just like before, when the poverty gap was relatively large, when the training and tutoring were not so serious, the enrollment rate of the school was the same, and the scores of one book and two books were determined according to the students' grades.
But now everyone is slowly moving towards a well-off society, and online training has greatly lowered the threshold of training. Everyone doesn't want their children to fall behind the starting line, and the children keep making up lessons. Parents are also trying to make money for their children. As a result, their children are very tired and their parents are very different. At the same time, the scores of one and two books are gradually higher, and everyone is tired, and the result is still the same. Therefore, serious involution directly leads to children, parents and the country reducing the burden on parents.
2. The rampant piracy market
The rise of knowledge payment has made the whole online education very easy. We don't have to spend huge rent costs, labor costs and even hardware purchase costs like traditional schools. We only need a computer to start teaching and paying fees, but it does bring various problems of online education.
Among them, pirated courses have been recorded and excerpted, which has become a nightmare for many large institutional education brands. Many gray industries have even become parasites of these big brand organizations, and the courses have been pirated. First, excellent teachers are reluctant to settle in again because their hard-earned teaching achievements have been stolen. Second, it leads to a large number of imitations and serious homogenization of courses. Third, pirated courses are very cheap. This is one of the objective reasons for the decline of K 12 education.
K 12 Development Status of Educational Institutions in China
1, the organization management is difficult.
At present, many K 12 education and training institutions are exhausted by the headmaster alone, but it is difficult for teachers in the institutions to find a sense of belonging. Generally, I want to change jobs and seek higher salary. There is nothing wrong with this idea, but once the institution is in this state for a long time, it is difficult to develop K 12 education.
2. It is difficult to recruit students.
Needless to say, the difficulty of enrollment publicity. Every enrollment season, major training institutions will make every effort to distribute several publicity materials and carefully prepare various parent counseling classes and student experience classes. But the market competition is fierce, and many parents are reluctant to buy it. Parents prefer institutions with a certain reputation, and most of these institutions do not have it in a short time.
3. It is difficult to choose a strategy.
The development direction of K 12 is very diversified, and various institutions will adopt different strategies for publicity and operation. Finding a suitable strategy and specifying a detailed plan will naturally not cause a big problem, but the key point is that many institutions have not done relevant research or made plans according to their own conditions, which will eventually lead to a result with twice the effort.
4. The competition is fierce
At present, many large educational institutions are gradually expanding their influence. Educational institutions with certain brand awareness and influence are strengthening their own services and the construction of teachers, and spreading their brand influence from local areas to surrounding areas and even the whole country. Therefore, every K 12 education subdivision has produced outstanding people in a certain time and space, which leads to increasingly fierce competition in the industry. Finally, with the division of the market by big brand educational institutions, the future development of K 12 educational institutions will be gradually standardized.
Refer to Baidu Encyclopedia -k 12 for the above contents.