In the process of Taobao live broadcast, the anchor should abide by the relevant requirements in the Management Rules for Content Creators, Taobao Live Broadcast Management Rules, Taobao Platform General Rules and Tmall Rules. Follow the principle of public order and good customs, create a positive, healthy and honest activity environment, and do not obtain activity benefits by improper means.

What is the cooperation standard of the anchor of Taobao Live Heat Wave Alliance?

First, the coupon description

The commodity preferential form of the Heat Wave Alliance is a coupon. The anchor can see the coupon clicks of the product through the product details page, and select the product through the truck of the anchor APP or the baby selector on the PC side.

Coupon information will be automatically synchronized to the live broadcast room. Consumers open their baby pockets or click on baby bubbles in the hand-amoy live room, click on the product to enter the product details page, and they will automatically receive the coupon for the live room. The purchased product will enter the ordering page, and the coupon will automatically take effect.

Note: consumers must enter the product details page through the live broadcast room in order to automatically receive coupons!

Second, special instructions

In the process of Taobao live broadcast, the anchor should abide by the relevant requirements in the Management Rules for Content Creators, Taobao Live Broadcast Management Rules, Taobao Platform General Rules and Tmall Rules.

Follow the principle of public order and good customs, create a positive, healthy and honest activity environment, and do not obtain activity benefits by improper means.

In order to ensure the shopping experience of consumers during the event, the platform will conduct irregular inspections on the products participating in the event. If the product is abused in vulgar marketing, exaggerated publicity and other information levels.

Or there are other behaviors that violate policies, regulations, public order and good customs, the platform will remove such goods from this activity, and the live content containing such goods will also cancel the exhibition opportunities in the event.

Taobao Live can change or adjust these rules according to the actual situation of the activity and within the scope permitted by law. Relevant changes or adjustments will be published on the rules page and take effect according to law.