Current location - Education and Training Encyclopedia - Education and training - What does otc medicine representative do?
What does otc medicine representative do?
workflow

1. Show yourself;

2. Show the company;

3. Show a new concept;

4. Show products.

OTC representative

It is a medical professional who has received professional education in medicine and pharmacy, has certain clinical theoretical knowledge and practical experience, and is engaged in drug promotion and publicity after training in marketing knowledge and promotion skills.

Promotion target

OTC representatives are marketers in special industries.

OTC represents the promotion target of clinicians, hospital pharmacy personnel and pharmaceutical commercial channel personnel.

Promotional products

OTC stands for promoting products related to people's lives and health.

Basic job functions

With his professional medical knowledge and promotion skills, he publicized and promoted the characteristics of the promoted drugs to achieve the purpose of promotion.

Characteristics of promotional objects

Have a high level of cultural knowledge; Have a more rigorous scientific attitude; Play a leading role in drug consumption.

Basic working methods

Organize various forms of product promotion meetings and lectures; Professional face-to-face visit to clinician Yamatonokusushi.

hypothesis

College degree or above in medicine or pharmacy, with certain clinical theoretical knowledge and practical experience; Have a rigorous scientific attitude of being responsible for people's life and health; Have strong professional quality and good cultural quality; There is good potential as a marketer.