The influx of investors has brought many disadvantages to the children's education and training market, such as brand scuffle and market chaos …
How to stand out from such a situation? This is not only a problem that big brands need to consider, but also a headache for emerging primary and secondary education and training franchisees!
Investment promotion is one of the fastest ways for enterprises to open up sales. Then, how can we open a successful education to join the China Merchants Association and win more customers and bigger orders?
Since Bumi held a successful investment promotion meeting in Yi Tong last week, I will share five secrets of investment promotion with you from my own experience, and teach you to hold a successful education and join the investment promotion meeting.
1. Clear pre-planning
Although the China Merchants Association is only one of the schemes to educate brand companies to operate all the year round, the pre-planning is really important.
Many enterprises haven't figured out how to open the meeting and what theme to open.
Enterprises that really attach importance to the China Merchants Association should make good plans for the meeting as early as a few months ago, from the venue layout and material preparation to the theme of the meeting, customer groups and all aspects.
2. clarify the purpose of the competition.
Speaking of which, maybe everyone will find it funny. Is the purpose of attracting investment going to sign the bill soon? Actually, signing the bill is only part of it. Bumi Yi Tong believes that besides attracting investment, it is definitely necessary to continue to achieve the benefit goal of the corresponding purpose.
It is not easy for an enterprise to hold an investment promotion meeting, and it is not easy for others to participate in it once. In addition to promoting the signing of the bill, the China Merchants Association also needs to consider giving some valuable things to customers. If the meeting is not successful, the customer may sign the bill next time.
Like the investment promotion meeting where education joins, the purpose of the meeting should be not only to promote the signing of bills, but also to tell everyone the advantages of education and training prospects, the advantages of the brand itself and the support policies for customers, so as to take into account the transformation of signing bills in the later period.
Refine the focus of the meeting
Why keep the highlight of the meeting in secret? There is a reason for this. Now there are really many meetings in various industries, and customers are beginning to reject all kinds of meetings. Therefore, when inviting customers to attend the meeting, the highlights of the meeting will be put out to attract customers more effectively.
Generally speaking, the highlights of the conference include the venue, the speaker, the strength of the organizer, the product policy and so on. For example, WeChat launched a small investment promotion meeting. Are you going? Zhang Yiming personally took the stage to speak. Oh, go ahead! ! ! Of course I want to go! ! This meeting is difficult to succeed.
Of course, if you don't have an organizer and a speaker to talk to, you can come up with something new, such as an on-site training experience class. It's done.
4. Control meeting links
It is very important to control the atmosphere of the whole venue for a successful investment promotion meeting. For example, it is necessary to distinguish between intended customers and old customers. The same is true for the setting of meeting flow. What kind of people your customers are, your speaking style should correspond to them.
Like joining education, many new customers will pay attention to the support policy of the headquarters, so they can take it out and extend it separately.
5. Follow-up and dunning after the meeting
As mentioned above, the purpose of the China Merchants Association is to promote the signing of bills. I don't need to say too much about follow-up and dunning, but I still have to give the main points. For China Merchants Association, on-site signing can drive and influence customers more, so the question is, how to promote on-site signing?
For example, impress hesitant customers with existing cases, such as how much to start a business and how much to enroll students. There is also a direct setting of on-site invitation to customers to sign bills, so the compact follow-up dunning link has a great effect.
These are the five secrets of successful investment promotion that Bumi Yi Tong shared with you. Did you provide some help to everyone?