Recently, a friend who often does WeChat business asked, "Mr. Xincheng, how can we sell our products so that customers will not resist?"

In fact, I mentioned this problem in my previous article. Wechat business is a business activity based on social circle, and should not be positioned as a seller of goods, but as an expert in solving problems.

So how can the problem solver easily achieve sales? We have a method called "don't sell products, sell thinking mode".

When we sell products, we must sell thinking patterns and ideas. What is sales thinking? We should give our customers a buying thinking and influence their thinking. We will meet many direct sellers and sellers of health products. How do they sell to customers? How do they get customers to pay for it?

For example, some people say that health should be like this and health should be like this. Clean up the poison in the body and clean up the poison in the intestines. Others say that as long as your constitution becomes alkaline, the reason why a person is in poor health is because his body is too acidic. How did he become alkaline? Just buy my product!

For another example, a doctor in Shanghai found a view that all diseases are caused by poor spine. As long as your spine is well, everything will be well. There is also a bed seller in Guangzhou who says that all diseases are caused by temperature. As long as you use my bed for 2 hours, all diseases will be cured.

So, don't sell products, sell ideas, and sell thinking. Once the customer accepts our thinking mode and approves our ideas, he will always follow us.

Before selling products, you must give your customers such an idea. For example, you do micro-marketing training and tell customers that through WeChat and mobile phones, customers can make money first, so that customers can get the maximum return with the minimum investment. In fact, most people who want to learn something and do WeChat business are wrong teachers and wrong products. So to think about this thing, you have to give others an idea and a thought.

Therefore, before you sell your products, you should give your products a positioning. Before you sell your products, you should give your customers an idea, an idea and a way of thinking to guide them.

Why think with customers? Because there is a huge dream behind every purchase, the customer's dream has not been realized. At this time, you tell him how to realize his dream, and they will follow you.

Five steps of sales thinking mode:

The reason why our WeChat business system is efficient is that we use the method of sales thinking mode to refine the goal into stage goals, and the work in each stage is standardized, simple to operate and easy to copy.