1. Join the micro-group and actively promote your Weibo in the micro-group. 2. Set up interactive topics on a regular basis, actively discuss and reply to the comments of commentators. 3. Cross-platform interaction. That is to forward your Weibo on other social networking platforms to increase attention. 4. Build a loyal fan base (usually people you know) and forward your Weibo regularly. This applies to the situation that Weibo's attention was not very high in the early days. 5. Apply for V certification to improve the credibility of Weibo in the circle. 6. Regularly screen and clean the fans. Avoid "zombie fans". These are some suggestions that I came up with temporarily. But in the final analysis, the key to Weibo promotion lies in the content. The so-called "content is king" principle. Otherwise, no matter how good other auxiliary means are, it is no use. As for how to determine the audience, content section, and time setting, etc. That's your business. How to make a promotion plan, you can download some templates online. But this is not the point, the point is how to plan the marketing strategy and content selection suitable for Weibo.